Cheeses and peppers and pickles—oh my!
Jon Hamm and Brie Larson are stuck in a strange environment for Hellmann’s teaser ahead of the brand’s Super Bowl 57 commercial, with both A-listers circling a mayonnaise jar in geographical confusion.
Take a look at the 15-second spot with the now pint-sized duo below.
Will Hamm and Brie get out of the fridge?! That’s the build Hellmann’s will answer with the full 30-second ad.
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Solid puns aside, the commercial’s creative looks to highlight the vital issue of food waste at home, encouraging people to do more with what’s in their fridge and ‘Make Taste, Not Waste.’
It’s a continued effort by Hellmann’s, one that brings a focus to Super Bowl Sunday—the second most wasteful food day of the year in the U.S., trailing only Thanksgiving—with past creative efforts toward the overall campaign having looked to big-name talents like Amy Schumer and Pete Davidson.
This time, the brand likes the star-power combo (albeit a shrunken iteration) to help headline the messaging when the curtain lifts on advertising’s biggest stage on February 12.
“We’re so excited to have award-winning actors Jon Hamm and Brie Larson star in our Big Game commercial this year,” said Ben Crook, Vice President/GM, Dressings & Condiments (NA) at Unilever. “With names like Hamm and Brie, there are no better partners to help us inspire viewers to think creatively about the ingredients found in the fridge at a moment like the Big Game, the second most wasteful food day of the year in the U.S.”
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