Welcome to FTW Explains: a guide to catching up on and better understanding stuff going on in the world.
Being a sneakerhead has its perks, for sure. As a sneakerhead myself, I can vouch for that.
Generally speaking, you have to have pretty good taste in fashion to be this way — yeah, I’m tooting my own horn this morning. You also get pretty good at finding deals on just about everything which becomes useful on birthdays and holidays.
But, if we’re being honest, it’s mostly an existence filled with contempt. You wake up on some mornings asking yourself “why am I like this?” as you wait along with thousands of others in a virtual line for a shoe that will probably sell out before you get a chance to get it.
Tuesday morning was one of those mornings. And that’s why Nike’s SNKRS app is trending again.
Wait, what’s the SNKRS app?
It’s a platform Nike uses to market and sell “exclusive” pairs of shoes that are limited in supply. You can read all about it in this story I did earlier this year.
Why was it trending on Tuesday morning?
Because — and I mean this quite literally — everyone and their mother was trying to get the Nike SB Dunk “Chunky Dunky” this morning in a special drawing on the SNKRS app this morning.
Did anyone get it? I have no idea. I can tell you I didn’t. Yes, my Tuesday is going just fine. Thanks for asking.
The Chunky Dunky? What? That sounds like an ice cream flavor.
That’s because this shoe was specially made for a collaboration between Nike’s skateboarding arm (hence SB) and Ben & Jerry’s — yes, the ice cream company.
Here’s what it looks like.
"If it's not fun, why do it?" The Nike SB x Ben & Jerry's Chunky Dunky drops today. Find a store near you: https://t.co/FmE8mazj82 #chunkydunky pic.twitter.com/ORdCMgjyEB
— Ben & Jerry's (@benandjerrys) May 23, 2020
Is that why Ben & Jerry’s is trending too?
Yup. Sure is.
Why couldn’t everyone buy this shoe?
Its simple supply and demand, basically. There are thousands and thousands of people across the country who ended up wanting this shoe after seeing it on Twitter or Instagram or wherever they saw it.
The problem is, Nike didn’t make enough pairs of this shoe for everyone to be able to get one. And, in turn, a lot of people came up short.
Basically, this.
After I enter the SNKRS Draw for the Ben and Jerry Dunks. #sadderday pic.twitter.com/ZCnRQ1p39W
— Jacques Slade (@kustoo) May 21, 2020
Alright, so what? Why is anyone mad online? It’s just a shoe!
IT IS NOT JUST A SH—Ok, ok. *Takes a deep breath*. I’m sorry for yelling. But this isn’t just any regular old shoe. I mean, it has cow print on it!
Aside from that, you have to think of it as a collectors item you have a choice in wearing. It’s a rare pair. You can’t just buy it on resale, either — it is literally being sold for thousands of dollars right now as we speak.
It only retailed for $100. Getting this shoe would be a come up.
Whoa, that’s a lot of money!
It is!
Why would anyone pay that for a shoe? That’s crazy.
It … It is.
Why are you like this?
¯_(ツ)_/¯
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