Attendance will be smaller in-person but that only means the viewing audience for Super Bowl 55 on television will be larger. It was announced on Thursday who the halftime performer will be for the game that scheduled for Feb. 7 at Tampa Bay’s Raymond James Stadium.
And the winner is: The Weeknd.
10 years ago to the day, The Weeknd was homeless in Toronto trying to establish himself as a local artist with potential.
Today he just announced he’ll be performing the Super Bowl Halftime Show as one of the biggest artists in the world.
Never give up. pic.twitter.com/yNNgpKJfMt
— All Love Hip Hop (@AllLoveHipHop) November 12, 2020
“We can’t wait to welcome multi-award winning artist The Weeknd to the Pepsi Super Bowl LV Halftime Show stage,” said Adam Harter, senior vice president of PepsiCo’s Sports, Media and Entertainment division.
performing on the iconic stage. see you 02/07/21 @pepsi #pepsihalftime #SBLV pic.twitter.com/oYlQyvKRwh
— The Weeknd (@theweeknd) November 12, 2020
The Canadian rapper (real name Abel Makkonen Tesfaye), 30, also announced his Super Bowl debut in a Thursday tweet, which read: “performing on the iconic stage. see you 02/07/21.”
“We all grow up watching the world’s biggest acts playing the Super Bowl and one can only dream of being in that position,” The Weeknd said. “I’m humbled, honored and ecstatic to be the center of that infamous stage this year.”
The Weeknd is a three-time Grammy Award winner whose 2020 album “After Hours” is the most-streamed R&B album of all time.
The #PepsiHalftime Show on @CBS featuring @theweeknd is sure to be nothing short of transcendent 🙌 @Pepsi @rocnation #SBLV pic.twitter.com/EkG3eGaHRO
— NFL (@NFL) November 12, 2020