The Oklahoma Sooners and Texas Longhorns moving to the SEC is going to be huge on the field, but it’s also a big boon for the conference and its media rights holder, ESPN.
With the move to the SEC, Texas and Oklahoma bring two of the more popular football programs in the country. That’s why this move made so much sense for the SEC as well as the schools.
With SEC media days serving as a prologue to Oklahoma and Texas’ inclusion in the conference starting in 2024, let’s take a look at how the SEC stacks up among the most popular football programs in the country according to marketing research firm SBRNet and analyzed by Al.com.