Where Bo Nix’s Heisman odds stand heading into Week 1 of 2023 season

Have the billboards and newspaper ads helped Bo Nix’s Heisman odds? Here’s a final look before the 2023 season kicks off on Saturday.

The Oregon Ducks have been making a strong push over the last month to make sure that quarterback Bo Nix is entrenched firmly in the Heisman Trophy conversation for the 2023 season.

With billboards going up in downtown New York City, across multiple buildings in Dallas, and a full-page ad being printed in the Sunday edition of the New York Times, it’s clear that Nix is not going to suffer from lack of exposure at any point this season. While those campaigns may have more to do with recruiting than swaying Heisman voters, it doesn’t hurt his case in the end.

After a long offseason, we are finally about to arrive at the oasis of college football, with a full slate of games kicking off this weekend. As always, the betting odds for the Heisman will shift a lot over the next few months with good and bad performances from a handful of players.

Before things started, though, we wanted to get one last look at the Heisman betting odds, according to FanDuel. Take a look at where Nix currently stands.