Big news out of the NFL TOMday that combines two of the significant focal points so far this offseason—Tom Brady and fashion—and presents football consumers with a mashup not seen since John Madden’s Turducken.
Ladies and gentlemen, it’s happening:
Tom Brady's company has filed for two new trademark applications: TOMPA BAY & TAMPA BRADY. He intends to use the phrases on clothing and other merchandise. Filing first uncovered by @JoshGerben. The @dpshow has been selling TOMPA BAY shirts. pic.twitter.com/QzQM7FvDEq
— Darren Rovell (@darrenrovell) April 10, 2020
The NFL offseason has been a hotbed of fashion moves in recent days, with Tampa Bay unveiling its new uniforms, followed by the Atlanta Falcons—which got a shade-heavy review by the Carolina Panthers—and, most recently, the Cleveland Browns. (We won’t get into the Rams new logo because—YUK!)
Brady tops them all, though.
Never one to miss out on a prime marketing opportunity, his newest dip into merchandising should be a hit, too. If he follows suit (literally) and uses the same color scheme that Dan Patrick is using—an homage to the Buccaneers’ original creamsicle threads—then Brady might have scored big in Tampa without even throwing a pass.
The combination of names, as can be the case in the turbulent cosmos of social media, leaves somewhat of a gray area—teetering on charcoal—as the full catalog of what types of products that will carry the names have not been released. Hats? Gloves? Water bottles? The sky is the limit.
The names themselves, of course, will also get a nice dose of criticism, with dashes of praise and a side dish of opinion.
Personally, I think that Tampa Brady seems to have a catchier flow to it. And another thought he should consider: This could also be the perfect opportunity to collaborate with the Misses and release a shirt that says: Tampa Brady Bündcheneers.
But that’s just my irreverent opinion.
Which one do you like best?