Which NFL players, coaches and execs should file a trademark like Tom Brady?

There’s a possibility that Tom Brady has created Merch Madness. In case you missed it, the new Tampa Buccaneers quarterback filed to secure trademark rights to the phrases “Tompa Bay” and “Tampa Brady” for various branding opportunities. The move …

There’s a possibility that Tom Brady has created Merch Madness.

In case you missed it, the new Tampa Buccaneers quarterback filed to secure trademark rights to the phrases “Tompa Bay” and “Tampa Brady” for various branding opportunities. The move caused the land of public opinion to reach a level of Creamsicle Orange over the weekend, peppered with a barrage of both applause and boos.

And while either side makes a strong argument, one thing is crystal clear: During the current sports drought, the trend should absolutely continue in the NFL, creating be a fun one-up in personal branding that multiplies across the league like a drenched Mogwai.

Brady has already tempted this possible think tank, suggesting that Drew Brees should snag the “Drew Orleans” trademark—and why stop there?!

Of course, not everyone is an “idea man,” so here a few other can’t-miss suggestions that deserve an email to the trademark office.

Atlanta Falcons: Matt Ryan

(Dale Zanine-USA TODAY Sports)

Mattlanta

The NFC South actually has a few other people who have the perfect slogan, right there waiting for the taking, and it begins with the Falcons.

The current focus in Atlanta seems to be between Todd Gurley, Deion Sanders, and the number 21. But all of that could easily be knocked out of “Prime Time” should Matty Ice step out of self-quarantine with a Mattlanta Falcons sleeveless t-shirt.

Welcome to Tompa Bay: Tom Brady files trademark applications for two phrases ahead of 2020 NFL season

Big news out of the NFL TOMday that combines two of the significant focal points so far this offseason-Tom Brady and fashion-and presents football consumers with a mashup not seen since John Madden’s Turducken. Ladies and gentlemen, it’s happening: …

Big news out of the NFL TOMday that combines two of the significant focal points so far this offseason—Tom Brady and fashion—and presents football consumers with a mashup not seen since John Madden’s Turducken.

Ladies and gentlemen, it’s happening:

 

The NFL offseason has been a hotbed of fashion moves in recent days, with Tampa Bay unveiling its new uniforms, followed by the Atlanta Falcons—which got a shade-heavy review by the Carolina Panthers—and, most recently, the Cleveland Browns. (We won’t get into the Rams new logo because—YUK!)

Brady tops them all, though.

Never one to miss out on a prime marketing opportunity, his newest dip into merchandising should be a hit, too. If he follows suit (literally) and uses the same color scheme that Dan Patrick is using—an homage to the Buccaneers’ original creamsicle threads—then Brady might have scored big in Tampa without even throwing a pass.

The combination of names, as can be the case in the turbulent cosmos of social media, leaves somewhat of a gray area—teetering on charcoal—as the full catalog of what types of products that will carry the names have not been released. Hats? Gloves? Water bottles? The sky is the limit.

The names themselves, of course, will also get a nice dose of criticism, with dashes of praise and a side dish of opinion.

Personally, I think that Tampa Brady seems to have a catchier flow to it. And another thought he should consider: This could also be the perfect opportunity to collaborate with the Misses and release a shirt that says: Tampa Brady Bündcheneers.

But that’s just my irreverent opinion.

Which one do you like best?