WATCH: Rich Eisen loves that Michigan football starting a ‘Beat Georgia’ period

Rich is the BEST! #GoBlue

Rich Eisen’s love for his alma mater and it’s football team, the Michigan Wolverines, is so deep, that he might was well be the team mascot.

The eponymous podcast host wears his maize and blue fandom on his sleeve and he even traveled to Arizona for the College Football Playoff semifinal — which ended in a loss to TCU — to see his team on the big stage.

On Thursday, Eisen waxed poetic about the revelation that the Wolverines have reportedly implemented a ‘Beat Georgia’ period to go along with the ‘Beat Ohio’ drill that Michigan started in 2021 — which led to two-straight wins over the rival Buckeyes. Here is what he had to say about why he loves the newfound focus on not just winning the Big Ten, but working toward a national championship.

Watch below:

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