The absence of Super Bowl advertising juggernauts like Budweiser and Coke has created openings for first-time advertisers to enter the fray during this year’s broadcast.
One such newcomer is Dexcom, which is hoping to make a splash with an ad starring Nick Jonas.
The company, which produces continuous glucose monitors for those with diabetes, released its 30-second spot Tuesday. It will air after the first quarter.
Dexcom hopes the spot will both market its product and raise awareness of changes in diabetes management technology with the help of Jonas, a musician who was diagnosed with Type 1 diabetes when he was 13.
“Too many people with diabetes suffer through painful, antiquated fingerpricks because they
don’t know a better way exists,” Jonas said in a statement. “I truly believe people with diabetes deserve the absolute best care, and that’s really the spirit of my first Super Bowl commercial. It means so
much to me to bring this message of awareness and the need for improved (continuous glucose monitoring) access to as many people with diabetes as possible.”
Check out the full ad — which will be a Super Bowl first for both Dexcom and Jonas — below:
https://www.youtube.com/watch?v=zN8naTqX3TI&feature=youtu.be