Amazon is just two years removed from its first Ad Meter title, and it finished second with last year’s spot featuring Harrison Ford.
This year, the company is back with a 90-second spot, again centered around its virtual assistant, that wonders “what did people do before Alexa?”
In the commercial, which was released Wednesday, Ellen DeGeneres and Portia de Rossi are the stars that spark a journey a host of historic settings and scenes, from a medieval court to the White House under President Richard Nixon. (There is, of course, a reference to destroying tapes.)
Check out the full ad below.