The Crimson Collective and the Ken Garff Automotive Group have reached an NIL agreement that is expected to be worth nearly $6 million.
As part of the agreement, each scholarship player in the Utah Utes football program will receive a new 2024 Dodge Ram 1500 Big Horn with the Night Edition package addon.
The NIL deal is worth at least $5.1 million alone for the 85 Dodge Rams that will be given to the scholarship players.
Each truck, however, will be wrapped in an advertisement for, For The Win 360, a college sports streaming app. For the players to use the trucks, they’ll have to remain a scholarship member of the Utes football program and be eligible to play. The insurance and lease for each of the 85 trucks will be covered for each athlete as well.
According to KSL Sports, each athlete is also expected to give back to their community in some way over the next year.
The Crimson Collective is Utah Football’s endorsed NIL collective that is looking to generate $5 million in funds raised this year. Board members of the Crimson Collective include Eldin Diglisic, CEO of Shipex, Nicole Mouskondis, Co-CO of Nichols and Co, Charlie Monfort, owner of the Colorado Rockies, Eric Weddle, former Ute and NFL safety, and Alex Smith, former Ute and NFL quarterback among others.
The Ken Garff Automotive Group is one of the country’s largest automobile dealerships based out of Salt Lake City. The group has 26 car dealerships in Utah.