The ratings for the U.S. women’s national team’s games at the 2023 World Cup remain through the roof.
Fox Sports announced that the USWNT’s 1-1 draw with the Netherlands was watched by an audience of 6,429,000, surpassing a record for U.S. group-stage viewership on an English-language broadcast.
The old record of 5.3 million was set in the 2019 World Cup, when the U.S. faced Chile, and the eventful draw against the Dutch surpassed the total for the team’s 2023 opener against Vietnam by over 1.1 million people.
Metrics from Nielsen Research and Adobe Analytics said that this game also saw the largest streaming audience for a women’s World Cup group stage game in Fox’s history, with an average viewership of 196,938. The Vietnam win held the previous record, but the Netherlands match upped the total by 20.8%.
On the television broadcast, a spike in the game’s final 15 minutes saw viewership peak at 8,451,000, nearly two million more than the peak audience for the USWNT’s tournament opener.
The @USWNT's 1-1 @FIFAWWC draw with Netherlands delivered 6,429,000 million viewers on FOX, making it the most-watched Group Stage match ever on U.S. English language television⚽️🏆
⛰️Match peaked at 8,451,000 viewers
📈 Most-streamed Group Stage match in @FOXSports history… pic.twitter.com/VogjnzP277
— FOX Sports PR (@FOXSportsPR) July 27, 2023
The group-stage records set by this match will likely stand for a while, as the USWNT’s Group E finale against Portugal is scheduled for 3:00 a.m. Eastern.
The top markets in terms of viewership share were:
- Milwaukee (5.8 rating/16 share)
- Kansas City (5.5/16)
- Washington, D.C. (5.4/18)
- Cincinnati (4.6/13)
- Dallas (4.4/14)
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