Yes, you read that headline correctly. Welcome to mid-July, where the only thing truly happening in the college football world is recruiting (and the situation at Northwestern).
Now, we get news that Wisconsin legends J.J. and T.J. Watt will be the first pair of brothers on the cover of the Wheaties box.
Being the athlete on the box of the popular cereal has been a big deal forever. The group includes Lou Gehrig, Michael Jordan, LeBron James, Ken Griffey Jr., Barry Bonds, David Ortiz and so many others.
That group will now include a pair of brothers, and a pair of former Badgers, for the first time.
“Built around a uniting love for football, the Watt family is grounded in perseverance, togetherness and a commitment to doing the right thing when it matters most, while serving communities in their lives outside of football,” Wheaties said in a news release to USA TODAY. “That’s what being a Wheaties Champion is all about, and one of the many reasons we’re so proud to feature J.J. and T.J. on the cover of this limited-edition box.”
J.J. and T.J. Watt. are the first brothers to be featured on the cover of the famous Wheaties cereal box, and first duo featured together since 1935. https://t.co/9T55qk7rMW
— USA TODAY Sports (@usatodaysports) July 11, 2023
The news comes with T.J. entering his seventh NFL season, already having made the Pro Bowl in five of his first six campaigns. J.J., meanwhile, recently retired from the NFL and is set to appear on CBS’ NFL coverage this fall.
Wheaties’ release noted the limited-edition boxes will be available in July nationwide.