Travis Kelce filed 5 new trademark requests. Here’s what they’re for

There’s some merch and breakfast goods on the horizon.

Kansas City Chiefs tight end Travis Kelce submitted five new trade requests to the United States Patent and Trademark Office, looking to lock down some of his most recognizable sayings and phrases. Requests went in for Travis Kelce, Killatrav, Alright Nah, Flight 87 and Kelce’s Krunch.

The first four trademark requests are all filed for basic merchandise to include everything from lapel pins to posters to apparel. Killatrav is a reference to his Instagram handle (@killatrav), while “alright nah” has become his personal catchphrase on New Heights, the popular podcast he co-hosts with older brother Jason.

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While merch is always great, the fifth is far more exciting as the future hall-of-famer is getting in the cereal game.

Imagine being able to get up, put on your Killatrav socks, throw on an Alright Nah polo, put on that Flight 87 ball cap and sit down for a huge bowl of Kelce’s Krunch. The future is now.