The Tennessee Titans posted a pair of schedule release videos on Thursday night, but one in particular no doubt stole the show on social media.
Tennessee’s first video featured a star-studded cast to help reveal the 17-game slate, but the Titans’ social media team also released a “man-on-the-street” version, asking people to name teams on the schedule based on their logos.
The twist, however, was that these were clearly not football fans giving their responses, which led to some hilariously wrong answers.
In fact, those answers garnered so much attention that fellow NFL teams were changing their names to them, including the Atlanta Falcons and Indianapolis Colts.
Lol @AtlantaFalcons đ https://t.co/wJv6VD2sYM pic.twitter.com/AkycnyjgjL
— 104-5 The Zone đ» (@1045TheZone) May 12, 2023
#Titans impact on the league this morning… LOL pic.twitter.com/Q7FR15FG4p
— Kayla Anderson âš (@KaylaAndersonTV) May 12, 2023
According to the data company Zoomph, the Titans’ video garnered more views than any other on Thursday night. As of this writing, the tweet of the video has netted a total of 26.8 million views.
New @NFL schedules means new đ„ video content from teams.
On Twitter the @Titans viral video was this year's standout, followed by the high-production pieces from the @chargers and @ChicagoBears, a well-scripted @jaguars shoot and the @nyjets @georainbolt cameo. pic.twitter.com/bqZoqDYx74
— Zoomph (@Zoomph) May 12, 2023
All the credit in the world goes to the Titans’ social media team, which is led by Nate Bain and includes Jeanette Morley, Katie Moseley and Emily Starkey. Make sure to give them a follow on Twitter.
While the Titans don’t normally garner much national attention, this creative video was enough to get it done. Check out some of the reactions to Tennessee’s schedule release video below.