“TikTok uses AI to present the things you’re interested in,” the billionaire investor and Dallas Mavericks owner said. “If my son and I like Luka Doncic’s dunks, NBA stuff and dogs, [we’re] going to get a stream of that … That’s the future of sports media, because we’re not going to get our 16-year-old or 12-year-old or 15-year-old to sit for a full game.”