[jwplayer gnM6mumm-vgFm21H3]
Basketball and baseball writers often refer to players as assets that can be swapped and traded to help a team improve its chances for success. Bridgestone Golf certainly sees Tiger Woods and Bryson DeChambeau as significant assets, but by announcing that the 15-time major winner and the newly-crowned U.S. Open winner have signed long-term contract extensions, it’s clear they are not going to be on the golf ball market any time soon.
“Tiger’s involvement in the R&D process was critical to the development of our breakthrough REACTIV cover technology, and Bryson is just as enthusiastic about participating in R&D as any one of our engineers,” said Dan Murphy, the president and CEO of Bridgestone.
The financial details and precise duration of the new endorsement deals were not disclosed.
Woods and DeChambeau have appeared in several commercials together for Bridgestone, playing off DeChambeau’s scientific approach to golf and Tiger’s ability to be, well … funny on camera.
Tiger Woods won the 2018 Tour Championship, 2019 Masters and the 2019 Zozo Championship, his 82nd PGA Tour win, using a Bridgestone Tour B XS ball. While Woods officially became a Bridgestone staff player in 2016, the Covington, Ga.-based company manufactured the ball Tiger used to win the Memorial Tournament, U.S. Open, British Open and PGA Championships in 2000 even though it was sold under a different brand’s name.
Bryson DeChambeau was victorious in September at Winged Foot using a Bridgestone Tour B X.