The 2023 USA TODAY Ad Meter ratings had five first-time brands finish in the top 10, including the overall winner, The Famer’s Dog—which also made history as the first dog food brand to win an Ad Meter.
Here’s a look at the other newcomers that joined Bear the Dog as the 35th Ad Meter ratings came to a close…
Vote for your favorite Rookie of the Year: The 2023 Replay Ratings are live!