The NBA boasts other significant numbers in other media resources. NBA League Pass subscribers increased by 30% from last season. Social media platforms garnered 13 billion video plays — a 7% increase from 2020-21. Rating should jump during the play-in tournament (Apr. 12-15). Last year, the Lakers-Warriors play-in generated the most viewers (5.6M) for an ESPN NBA telecast since the 2019 Western Conference Finals.