Enough talk about who fits in academically with the Big Ten through their Association of American Universities ranking. Let’s get down to brass tax. Who can Big Ten commissioner Kevin Warren add that increases everyone’s bottom line?
Let’s end the charade. That’s what all of this expansion business is about anyways. Warren and others can act like it’s about respected research universities, but this is about dollars and cents. It’s why he convinced Pac-12 commissioner George Kliavkoff that they were on the same team, and then turned around and poached his league’s two biggest assets.
For the most part, this isn’t about regional fits anymore. USC and UCLA joining the Big Ten in 2024 shows us that. Now, adding a dance partner or two for the Trojans and Bruins makes sense, but only if it enhances the league members’ per-school payouts.
So, what should the top 25 big board of future Big Ten expansion candidates look like? Feel free to reference this list as needed Mr. Warren. It’s the “Show Me the Money” rankings. If your school isn’t on this list, sorry, you’re not joining the Big Ten conference now or in the future.
For our friends over in Ames, Iowa, save your time. Iowa State isn’t joining the Big Ten and, in fact, they’re not in the top 25 pool of candidates either. This is about TV ratings and expanding market shares. The Cyclones don’t add anything that the Big Ten doesn’t already have with the Iowa Hawkeyes.
Every program is fair game so long as they aren’t already in the Big Ten or SEC.Without further ado, here’s the official, no-need-to-look-anywhere else top 25 future Big Ten expansion candidates.