Tennessee announced an increase in ticket prices for the 2025 season.
The talent fee will result in a 10 percent increase in all season tickets, single-game tickets and donations.
The fee will be utilized to fund a revenue-sharing pool for student-athletes. Revenue sharing with student-athletes could begin as early as 2025.
Vol fans can renew season tickets beginning Thursday. A deadline to renew season tickets is Feb. 27, 2025. Tennessee is offering season ticket holders a 10-month payment plan.
The 10 percent increase will raise funds, which will go directly to student-athletes. The revenue sharing plan will be instituted as a result of the House v. NCAA lawsuit.
Terms of the settlement have yet to be determined, but it would allow athletic departments to directly compensate athletes up to $20 million.
All SEC and Big Ten schools are expected to opt into the model.
