XXio releases 13 family of woods and irons

Xxio 13 drivers, fairway woods, hybrids and irons are designed to maximize carry distance and forgiveness.

Being a part of Dunlop Sports gives the design team that works on Xxio woods and irons a major advantage, because it can cherry-pick technologies and ideas that prove to be successful at Srixon and Cleveland, Xxio’s sister brands.

And Xxio has that advantage while maintaining a focus on a particular segment of the golf market. Instead of making clubs for the masses or major-winners such as Brooks Koepka, Shane Lowry and Hideki Matsuyama, Xxio concentrates on lightweight gear that can help moderate-speed players gain distance and hit shots higher.

So you will not see the new Xxio 13 driver, fairway woods, hybrids or irons at PGA Tour events in 2024, because they were made specifically for recreational golfers who struggle to generate speed and fail to make center-face contact consistently.

Here’s what you need to know about the new Xxio 13 woods and irons, which should be in stores starting Jan. 26.

XXIO releases updated X woods and irons

XXIO is taking technologies, features used in its maximum-game-improvement clubs and adding them to equipment designed for better golfers.

XXIO, the ultra-premium sister brand of Cleveland and Srixon, has for the past several seasons focused on making lightweight golf equipment designed for slower-swinging and moderate-speed players who struggle with a lack of distance. The drivers, fairway woods, hybrids, and irons have been easy to swing and made to maximize carry distance for golfers who struggle to break 90 or 100.   

Now with its latest clubs, the X family, XXIO is taking some of the technologies and features used in its maximum-game-improvement clubs and adding them to equipment designed for more accomplished golfers. In many ways, it makes sense because the better-player distance category is among the hottest in golf, with irons for aging-but-skilled players selling like hotcakes.   

The XXIO X family features a full lineup of woods and irons that should appeal to a better player’s eyes while remaining light and easy to swing. The new XXIO X gear should arrive in stores February 11.

XXIO 12 driver, fairway woods, hybrids and irons

Designed for moderate- and slower-swinging golfers, XXIO’s new 12 family of woods and irons delivers more distance, height and forgiveness.

Most golf equipment companies develop clubs by asking elite golfers to test prototypes and provide feedback. Designers take what they learn from those sessions, combine it with computer simulations and other development tools, then release new drivers, fairway woods, hybrids and irons to the golf world. 

XXIO, the premium brand sibling of Cleveland and Srixon, does not make golf equipment for tour pros or elite golfers. You will not see it on the PGA Tour, the Korn Ferry Tour or the European Tour because the Japanese company does not make clubs for fast-swinging players. Instead, its research-and-development department concentrates on creating products that benefit moderate- and slower-swinging players.  

The newest family of clubs from XXIO, 12, features several new technologies to go along with the brand’s ultra-light philosophy to help golfers generate more clubhead speed and distance. The woods and irons arrive in stores Feb. 11. 

XXIO designers divided the hitting area into six regions and gave each its own unique curvature (bulge and roll). This should help normalize the launch angle and spin rate for more consistency. 

21,281 counterfeit clubs, components and pieces of apparel seized in raids in China

Six raids at assembly plants and warehouses in China seized fake Callaway, Ping, PXG, Scotty Cameron, TaylorMade, Titleist and Xxio equipment.

With golf remaining so popular in 2021 and the global supply chain issues making the wait times for new gear longer and longer, criminals have plenty of incentive to try producing and selling counterfeit golf equipment. U.S. Golf Manufacturers Anti-Counterfeiting Working Group has joined forces with police agencies in China and conducted several raids this year and just announced that a six-raid sting operation in September seized more than 21,281 counterfeit clubs, components and pieces of apparel.

The raids involved more than 100 members of the Shanghai Police and took place at assembly plants and warehouses in the Chinese cities of Dongguan, Guangzhou, Longhui, Shanghai and Shaoyang.

“As golf continues to grow in popularity, counterfeiters are taking drastic measures to deceive the public and threaten the integrity of the game,” said Daryl Rocco, Senior Paralegal for Callaway, in a release. “The enforcement efforts driven by the Golf Group are growing steadily, and we’re thrilled authorities in China are sending the message that producing and selling fake golf equipment is unacceptable.”

Among the products seized in the latest raids were trademarked gear from Callaway, Ping, Scotty Cameron, TaylorMade, Titleist and Xxio.

The U.S. Golf Manufacturers Anti-Counterfeiting Working Group has several tips to help golfers spot fake gear online.

Phil Mickelson says he’s heard the USGA wants to shorten drivers — and he’s not a fan

The six-time major winner thinks making drivers shorter to battle distance gains is a mistake.

Friday afternoons are a classic time for organizations to drop pieces of news that they hope will fall between the cracks and go unnoticed, but Phil Mickelson was happy to chat about some news he has been hearing with regard to distance and possible rule changes related to drivers.

Before heading to the first tee at Cave’s Valley Golf Club for his 2:19 tee time in the second round of the BMW Championship, the Hall of Famer and six-time major winner told his 766,000+ followers on Twitter that he has heard rumblings that the United States Golf Association is planning to shorten the maximum length of drivers.

Right now, the maximum length for a driver is 48 inches. The vast majority of drivers that are sold at retail are between 45 inches and 45.5 inches in length, and most professional golfers and elite players use clubs in that range too. Bryson DeChambeau has talked about using a 48-inch driver in competition but has not done so yet. Kramer Hickok has also experimented with a longer driver.

 

There are a handful of longer drivers sold, like Xxio’s Prime driver, which are made for slower-swinging players who struggle to generate speed and distance. The Xxio Prime comes standard at 46.5 inches.

In theory, a longer driver can allow golfers to create more clubhead speed, which in turn can create more ball speed and distance. But even that theory is not universally accepted.

In a 2016 Golfweek story on driver length, Club Champion co-founder and master fitter Nick Sherburne said, “We have never found a direct correlation between length and clubhead speed.” he added “Some people swing longer clubs faster, but some people swing shorter clubs faster. It really depends on the proper fit. What I tell people is, now that the USGA has restricted clubmakers with regard to size, COR (coefficient of restitution, the springiness of the face) and all this stuff, to get more ball speed you’ve got to hit it in the center of the face.”

That’s the real tradeoff when it comes to length. As clubs get longer, more golfers struggle to hit the ball in the center of the face, so even if they get more speed, the strike of the ball is less efficient, mis-hits are exaggerated and they lose control.

Mickelson’s followers on Friday afternoon were clearly not happy to hear him report the rumor.

In February, the USGA and the R&A announced they were going to start studying different changes and modifications to equipment rules that could reign in distance. The USGA and R&A also asked for feedback from manufacturers and industry insiders regarding several things as they relate to distance, including club length and conformance testing methods.

Over the past few years, Golfweek has spoken with several club designers and engineers and been told that making drivers slightly shorter will not significantly reduce distance for PGA Tour players Why? Elite golfers swing fast and are good at hitting the sweet spot, and even with modern 3-woods like TaylorMade’s SIM2 Titanium (43.25 inches), Ping’s G425 Max (43 inches), Callaway’s Epic Speed (43.25 inches) and Titleist’s TSi3 (43 inches), they often hit shots up to 280, 290 or even 300 yards. If they used a 460 cubic centimeter driver head on shafts that length, many experts think pros would still hit drives well over 300 yards.

The USGA and R&A’s comment period regarding its areas of interest is scheduled to end on November 2.