Tag: Wheaties

J.J. Watt to be on Wheaties box

Former Houston Texans defensive end J.J. Watt will appear on the front of a Wheaties box with Pittsburgh Steelers OLB T.J. Watt.

J.J. Watt may not be on an NFL field in 2023, but his presence surrounding the sport is hardly going away.

The three-time NFL Defensive Player of the Year has a new studio gig with CBS Sports, and will be inducted into the Houston Texans Ring of Honor in Week 4 against the Pittsburgh Steelers.

Starting in early August, Watt will also be on the Wheaties box, a notorious space reserved for elite athletes since 1934.

Watt will have to share the cover with Steelers outside linebacker T.J. Watt, his little brother. Younger brother, Derek Watt, appears on the back to complete the trio.

All three Watt boys are influential in the community as well. Derek and T.J. have contributed to the Make-A-Wish Foundation while J.J. has worked with his Justin J. Watt Foundation to create safe, after-school athletic opportunities for middle-school aged kids.

Wheaties will donate $100,000 to the Justin J. Watt Foundation for its efforts in these endeavors.

Last year’s Wheaties athlete was Olympic gold medal gymnast Simone Biles, who is a Houston native and a big Texans fan.

The box will be available at major retailers nationwide in early August for $6.19.

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T.J. and J.J. Watt made Wheaties box history together and it looks so cool

The breakfast of Champions and football brothers.

When it comes to breakfast, few food items have the measured cultural impact of Wheaties. Now, if we’re being honest, Wheaties themselves are a fairly generic blend of wheat and bran. It’s the cover of any box, which has featured so many sports stars over the years, that makes Wheaties an institution, er, a breakfast of Champions.

It’s only fitting that T.J. Watt and J.J. Watt finally get to grace the cover of one. The present (T.J.) and past (J.J.) NFL stars do it together, as the first pair of brothers ever to do so in around 90 years of iconic covers.

Check out a look at the Watt Wheaties box cover below via a photo from Business Wire:

Credit: Business Wire

That looks just fantastic. It doesn’t get any better than two star football brothers getting the same vintage breakfast honor.

LeBron James and ‘I Promise’ students to grace front of Wheaties box

Wheaties announced on Wednesday that LeBron James and his I Promise students will be on the front of Wheaties boxes.

While LeBron James is now only one win away from his 4th NBA Championship and his third title with a different franchise, there’s one team that always is on his mind that isn’t in the NBA: this I Promise school family at the I Promise school in Akron, Ohio. LeBron and the students from his school will be in grocery stores across the nation as they will be the latest to grace a Wheaties box.

Wheaties, the iconic cereal brand that always puts athletes on the front of the box, will feature LeBron James and the students from the I Promise school on the box as well.

James was up on campus, showing off the new Wheaties box from inside the NBA Bubble as well after a late night on Tuesday, knocking off the Miami Heat in a grueling Game 4 win. LeBron James and the Lakers are up 3-1 in the NBA Finals, with a potential closeout game scheduled for Friday.

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