Nebraska’s epic Volleyball Day is an incredibly valuable lesson to the world about women’s sports

Nebraska’s volleyball day just set an amazing example for the sports world

This is the online version of our daily newsletter, The Morning Win. Subscribe to get irreverent and incisive sports stories, delivered to your mailbox every morning. Here’s Mike Sykes.

Unless you’ve been living under a rock (or off of the internet), you’ve probably seen some photos from Nebraska’s epic Volleyball Day.

This has to be one of the coolest things we’ve ever seen in sports. A volleyball match between Nebraska and Omaha drew a world-record crowd for a women’s sporting event, bringing 92,003 people together to watch the matchup between the two sides (which Nebraska won 3-0).

The event result was secondary, though. For once, it took a back seat to the moment at hand. Nearly 100,000 people gathered together and took a stadium beyond its original capacity (of 83,406) to watch a women’s volleyball game.

That’s special. It’s something that we’ll never forget. And, most importantly, it’s something the sports world has to learn from.

RELATED: See Nebraska’s epic Volleyball Day in photos

There’s a huge lesson that sports executives should be taking from this. It’s a simple one. A no-brainer. One that we should’ve already known. And that lesson is “if you build it, they will come.”

I’ve seen so many people online simply praising the fact that a women’s volleyball event could push a stadium to a Super Bowl-esque capacity. Don’t get me wrong. It’s incredibly impressive. But it also kind of feels like we’re missing the forest for the trees with this thing.

Of course, all of those people showed up for this event. Do you know why? Because Nebraska actually invests in its women’s volleyball team.

This wasn’t an event that popped up out of nowhere. Nebraska has been a dominant force in the sport for a long time. The team has won five national championships under John Cook, who has been coaching at the school for 24 years now.

Since the American Volleyball Coaches Association created rankings in 1982, the Cornhuskers have been included in every single poll. They’ve been No. 1 in that poll a record 102 times, which is a Division 1 record, per The Athletic’s Mitch Sherman.

Do you see what I’m getting at here? This is a successful program. That success can’t come without investment. Nebraska is invested in this program being successful. And when you put that sort of investment into a program, people will naturally come.

It shouldn’t be shocking that Nebraska sold out a stadium. I mean, they sold this thing out in three days. That’s just what they do.

Here’s more from Sherman that proves it.

“When not filling Memorial Stadium, the Huskers play at the 7,907-seat Bob Devaney Sports Center, repurposed 10 years ago as a volleyball arena after Cook’s team outgrew the Nebraska Coliseum, its home for 33 seasons in the heart of campus. The Huskers have sold out an NCAA-record 306 consecutive matches — the primary factor in the volleyball program’s ability to produce more than $4 million in annual revenue and turn a profit yearly.”

It’s simple, man. This is what happens when you invest in women’s sports. People show up and support it. People care. It’s really that easy.

Every executive out there in the sports world should take note.


San Francisco’s bigger problem

Nick Bosa
Mandatory Credit: Darren Yamashita-USA TODAY Sports

While everyone has been glued to their seats watching the Trey Lance era in San Francisco flame out before it could ever begin, we’ve hardly thought about the other glaring problem the team has right now.

RELATED: Who won the Trey Lance deal? 

The team’s best player hasn’t actually shown up yet. Literally.

Nick Bosa is a contract holdout right now. He’s been missing for the entirety of both training camp and the NFL preseason. The team seems to have no idea when he’ll be back.

The star defensive end is in the fifth and final year of his deal looking for an extension. John Lynch says he thinks Bosa will be signed and back by week 1 of the season. Kyle Shanahan doesn’t seem to have that same confidence with him. We do know, however, that the team is not entertaining the idea of trading him. So take solace in that, 49ers fans.

I must say, though, I feel for y’all. This is a team with Super Bowl expectations. Why does it already feel like things are running off the rails? I’ve said “Yikes” way too many times about things surrounding this squad.

Of course, Bosa could be back and none of this would matter in a few days time. But, man. The vibes just don’t feel good.


Did he really say that?

Colts GM Chris Ballard really put his foot in his mouth on Wednesday.

In talking about the situation the team is going through with Jonathan Taylor, Ballard was asked if he thought the team missing its best player would be a hindrance to Anthony Richardson’s rookie season.

Instead of just answering regularly and saying “no, we think Anthony will be fine and we’ll take it one day at a time,” he invoked the name of Andrew Luck.

“Well, look, when you don’t have a great player, I mean…But, I don’t think it stunts his growth. No, not at all. But, it doesn’t…I mean, I don’t know. Did it stunt Andrew [Luck]’s growth without a special back?” 

I’m unsure if anyone actually answered that question, but I think we all know the proper response here. If the team had found a special back to put behind Luck, who was indeed special himself, maybe he wouldn’t have felt the need to retire at 29 years old.

Just a thought. Of course, that’s not all those Colts teams needed. But anything to take the pressure off of Luck would’ve been nice.

I’d say the Colts should probably make that note for Richardson here, but the team has already lit the relationship with its best player on fire. So ¯\_()_/¯.


Quick hits: Ranking QBs against the spread … College Football’s Top 25 in sketches… and more

Mandatory Credit: Jay Biggerstaff-USA TODAY Sports

—Ben Fawkes talked to eight different oddsmakers in the U.S. to determine each quarterback’s impact against the spread. This is so fascinating. Chiefs fans, you’ll love this.

— Matt Scalici compared each of college football’s top 25 teams to I Think You Should Leave sketches. Yeah, I don’t feel like I need to say more.

— Something fishy is going on with the Eric Lewis situation and the NBA. What that fishiness is, we may never know.

—Charles Curtis has 5 excellent tips to help you win your fantasy football league. Always listen to Charles.

That’s all, folks. Happy Thursday.

What John Cook and players said following Volleyball Day in Nebraska

Nebraska head volleyball coach John Cook met with the media following his team’s straight-sets victory in front of a record-setting crowd at Memorial Stadium. 

Nebraska head volleyball coach John Cook met with the media following his team’s straight-sets victory in front of a record-setting crowd at Memorial Stadium.

Here’s what he and several of his players had to say to the media after the celebration.

On the emotions and power of today: 

“I’ve probably cried five times today and I’m not kidding. Several times I’ve had to bite my lip to hold it together. It’s been a very emotional day. I lost it when I saw the alumni. I lost it when I hugged Briana Holman. I haven’t seen her since she left here. She’s been playing in Israel. It means so much to me. I lost it during the pep rally when Kennedi Orr wrote me a note. I was too emotional to read the whole thing so I read the last line and it said ‘Coach, today we are going to make the impossible possible.’ After this beautiful note she wrote to all her teammates.”

These photos show just how incredible Volleyball Day at Nebraska was

These photos of Volleyball Day at Nebraska are absolutely stunning.

Volleyball Day at Nebraska has turned into one of the year’s coolest moments in sports.

The volleyball match between Nebraska and Omaha at Nebraska’s Memorial Stadium drew a record-setting crowd for women’s sports and featured one of the most incredible atmospheres you’re likely to see at a live game this year.

The photos from the event underscore just how phenomenal the atmosphere was at Memorial Stadium for the 90,000-plus people in attendance.

Volleyball Day is just as neat a moment in sports as you’re likely to find anytime soon, and these photos really help capture the spirit of an event that hopefully will set even more records in the future.

Nebraska’s Volleyball Day drew a record-breaking crowd for women’s sporting event

Volleyball Day at Nebraska had a record-breaking crowd.

A new world record for attendance at a women’s sporting event has been set at Nebraska.

During the university’s Volleyball Day match at its Memorial Stadium on Wednesday night, the Nebraska women’s volleyball team took on Omaha in perhaps the most electric atmosphere ever for a volleyball game.

This was also the biggest crowd ever at Nebraska’s Memorial Stadium for any event, including football games.

It’s one thing to hold a volleyball game in a football stadium, but it’s another to host a record-setting crowd. With 92,003 people in attendance to watch the night’s big game, it’s the most-attended women’s sporting event in history.

This has to be one of the coolest moments for women’s sports ever, and it’s sure to be a night that will be remembered for a long time in college athletics.

We send the unlimited amounts of kudos to Nebraska fans, Omaha fans and volleyball fans in Lincoln for packing the stadium with such numbers.

This is a historic crowd that will hopefully inspire sports fans to check out a college or high school volleyball game in their own backyard.

It really is one of the most thrilling sports to take in live, and the crowd at Nebraska got to experience that in the best way possible.