With the AT&T Pebble Beach Pro-Am finishing on Monday due to high winds and seemingly every corner of the United States being windswept as of late, we thought it’d be a good time to show you the best apparel to beat the wind.
Whether you’re caught off guard by a random cold front or if you’re brave enough to keep your windy tee time, we have the perfect gear for you.
And of course, we’re not ones to overlook fashion at Golfweek. We’ve found some of the coolest colors and designs that the market has to offer in order to extend your golf season through even the windiest of days.
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Check out the Vineyard Vines apparel worn by J.T. Poston at the 2022 John Deere Classic.
J.T. Poston fired an opening-round 62 and never looked back, holding on for a wire-to-wire victory at the John Deere Classic.
This is Poston’s second PGA Tour victory, and J.T. was decked out in Vineyard Vines apparel on both occasions.
We’ve already taken a deep dive inside Poston’s Winner’s Bag but now we get to open up the champion’s closet and see how J.T. Poston dressed for success at the 2022 John Deere Classic.
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The Jim Nantz Collection of Pebble Beach-inspired apparel cut the ribbon on its first brick-and-mortar store at Pebble Beach.
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PEBBLE BEACH, Calif. – The next step in Jim Nantz’s grand plan for his eponymous apparel collection became reality with the official opening of the Jim Nantz by Vineyard Vines store at Pebble Beach.
Located next to Golf Links to the Past, the antiquities store, and straight across the practice-putting green from The Tap Room at The Lodge, it is the first golf-inspired apparel brand to ever have its own store there – Robert Talbott had a presence but isn’t a true golf brand – and the first brick-and-mortar store for the Nantz Collection.
“My original plan was for Pebble Beach to be the epicenter for this line,” said Nantz, who cut a ceremonial ribbon today. “Vineyard Vines is an east coast brand. It has a Martha’s Vineyard personality to it. I wanted to take this silo known as golf and give it a different personality and what better place to hitch your wagon to than the mecca of American golf, Pebble Beach. I live there, I see people come here every day on a bucket-list trip and they dress for the occasion. I wanted our clothes and imagery to be aligned with Pebble Beach.”
Photo courtesy Vineyard Vines.
The partnership with Vineyard Vines was born out of a collaboration three years ago on a philanthropic endeavor of neck ties called the “Forget me Knots,” a collection that was a play off of the flower of a similar name.
Proceeds went to the Nantz National Alzheimer Center in honor of Nantz’s father. From a single tie that Nantz wore on the air on numerous occasions creating awareness, it has grown to multiple ties, T-shirts, belts, handbags and totes, scarves and keychains.
That success spurred Shep and Ian Murray, the brothers who founded Vineyard Vines, to approach Nantz about turbo-charging the company’s golf line. By partnering with a popular national brand, Nantz says he’s not starting at home plate and having to circle all the bases. Vineyard Vines already has an established base with its belts and ties, but has struggled to make in-roads with its classic polos and other apparel offerings for golfers. That’s why Nantz is involved and a perfect fit. He brings a certain authenticity within the golf community.
“I’ve had a long relationship with PGA professionals. There’s a trust there,” Nantz said. “Once they take it in, it has to prove it is going to move. All we ask is for a chance. We’ve had a wonderful response.”
“Our green-grass is a very small part of our overall business, but it is so important because it is a great way to enter our brand,” Shep Murray said.
There’s a knee-jerk reaction to think that since Nantz has his name on it, he probably does some appearances and interviews, but that sells his involvement short.
“He’s involved in the nitty gritty of making sure the collar stays, for instance, are a certain way in the shirts so he can wear them with a blazer,” said Patrick Kiely, vice president of sales for Vineyard Vines.
The nitty gritty includes digging into his personal closest. A couple of years ago, Nantz sent three giant boxes filled with nearly 100 items of clothing that he liked and attached a note to every item explaining what made the item special.
“By the way, I sent a ton of things that didn’t work for me,” he said. “I explained why it came up short.”
Vineyard Vines’ Jim Nantz Collection is headlined by this Arnold Palmer-inspired Merino wool cardigan, $175 in heather gray only since it is Pebble Beach and grey days do outnumber the sunny ones.
Lest we forget, Nantz has extensive experience in the golf apparel business. For eight years, he served on the seven-person board of directors for Ashworth, which was a publicly-traded company, and attended five meetings a year without ever missing one.
“I saw every presentation about fabrics, designs, distribution and marketing and long-range planning. It became the No. 1 golf-apparel company in the world,” Nantz said. “I told Shep and Ian that I’d been down this road before and I’d seen it from the top. If I’m going to take on another endeavor to devote my time and energy to, I needed it to go both ways and they gave me their word that they are committed to building something special.”
The Nantz Collection features more rich, elegant, muted colors than the bright shades and preppy styles that made Vineyard Vines a household name. It’s a Pebble Beach-inspired clothing line through and through with each SKU aligned with Nantz’s adopted hometown – from the Morse sweater named after Samuel F. Morse, the Pebble Beach founder, to the Del Ciervo performance jacket, named after a road in the Del Monte Forest, to the Pescadero quarter-zip named for Pescadero Point.
“It’s different than Vineyard Vines and that’s good,” said Nantz, noting that Vineyard Vines has its own separate golf line.
The 700-square-foot store is a reflection of Pebble Beach too. Walk in and on the far end is a wall-to-wall view of the 18th hole taken from the same perspective as the 18th tower where Nantz broadcasts the tournament. In front of the backdrop is a replica of the CBS anchor desk with a microphone, where shoppers can sit and post photos for social media. On the right wall is a 65-inch monitor with a 22-minute video on the history of Pebble Beach that plays on a loop.
“It’s not just a store,” Nantz said. “It awakens the senses.”
Hello, friends. The Jim Nantz Vineyard Vines Shop out front of the practice putting green and across from The Tap Room at #PebbleBeach has this replica of the CBS desk and the exact view from the 18th tower this week. pic.twitter.com/MD4ghNrxRP
