Tag: Uninterrupted

LeBron James partners with Old El Paso for Taco Tuesday challenge

LeBron James and his UNINTERRUPTED company are doing a Taco Tuesday challenge for athletes to provide tacos to their communities.

Last week LeBron James and his LeBron James Family Foundation provided over 1,000 meals to families as part of a new Taco Tuesday initiative that is intended to feed families from the “I Promise” school and others in need. And as LeBron has usually found a way to do with his charitable efforts, he found a brand to help pay for it and it’s now evolving into something else.

LeBron’s UNINTERRUPTED partnered with Old El Paso to create the “Taco Tuesday” challenge, in which athletes will provide their communities with meals while also challenging other athletes to do the same for their respective communities.

After LeBron was challenged, he passed the challenge on to NFL star receiver DeAndre Hopkins, who was recently traded from the Houston Texans to the Arizona Cardinals.

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Two UNINTERRUPTED productions nominated for Sports Emmys

Los Angeles Lakers star LeBron James is still bringing in the nominations, even if they have to do with his productions and not his game.

Although LeBron James is chilling with and spending more time at home these days, that hasn’t stopped the accolades from coming in, even though he’s not spending time on the court. Some of LeBron’s off-court work, however, did earn him some potential awards, which were announced towards the end of last month.

UNINTERRUPTED celebrated their nominees for the Sports Emmys were announced on Saturday, with LeBron James and his sports media company taking home two nominations: one for their HBO show “The Shop,” while their documentary for HBO about Muhammad Ali entitled “What’s My Name?” that was also executive produced by LeBron and Maverick Carter.

LeBron James and his company have been putting out plenty of content over the years, which has resulted in more accolades as the years have gone on. The sports Emmy nomination is yet another sign of that validation from the industry as the content they create continues to be undeniable.

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LeBron appearing on next episode of Road Trippin’ with Richard Jefferson, Channing Frye and Allie Clifton

LeBron James will appear on next episode of Road Trippin’ with Richard Jefferson, Channing Frye and Allie Clifton according to a post he shared on Instagram.

According to a social media post that LeBron James shared on Wednesday, he will be appearing on the next episode of Road Trippin‘ with Richard Jefferson, Channing Frye and Allie Clifton. James shared a zoom meeting image with his two former Cleveland Cavaliers teammates and Clifton, who covered the Cavs championship team for Fox Sports Ohio before moving on to cover the Los Angeles Lakers.

During an appearance on the podcast with RJ and company in March of 2017, LeBron discussed crying while watching “The Lion King.” He also discussed the episode of “The Fresh Prince of Bel-Air” when Will Smith’s father arrives to take part in his son’s life but then leaves as another show that’s made him cry. James then adds–“real men cry.”

“Another episode of @roadtrippin coming to y’all tomorrow with me!” LeBron wrote on Instagram alongside the zoom meeting image with the Road Trippin’ crew. “Who???? Me, the guy on the bottom left. Oh yeah I remember him now! Hahaha!!!

“@richardajefferson @channingfrye You 2 suck and get on my nerves and that’s why I love y’all! 🤣❤️🙏🏾. @al.clifton without you on this nothing would have got done! Thanks for being the ⚓️holding it down! 💪🏾. Stay tune. đź‘‘

 

 

During another appearance, this time in December of 2017, LeBron was a guest along with Dwyane Wade. The Hall of Fame PB&J duo were both members of the Cavs at the time. Wade and James shared a number of epic vacation stories during the episode. There’s a good chance LeBron will have a few more stories to tell during his next appearance on the Uninterrupted network he owns with Maverick Carter.

To explore more episodes in the podcast library for Road Trippin’ click here. You can also find any of the Uninterrupted content here.

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Patrick Mahomes, Knicks consultant Steve Stoute to appear on ‘The Shop’

Los Angeles Lakers star LeBron James won’t be featured in the upcoming episode, but it promises to be interesting nonetheless.

HBO and UNINTERRUPTED’s The Shop, produced by LeBron James and his partner Maverick Carter, has found a niche for athletes and entertainment personalities to express themselves in a comfortable setting where they feel they can control the narrative. Joining Drake and Antonio Brown as entertainment personalities that are hoping to tell their side of the story is New York Knicks brand consultant Steve Stoute.

In Brian Windhorst’s book LeBron Inc., Windhorst described that Stoute was an influential advisor earlier in James’ career. Stoute cut his teeth in the music business and recently was hired by the Knicks recently to help them revamp their branding efforts. However, he did have a bit of a stumble in his first public appearance on behalf of the Knicks. Stoute’s appearance on First Take last month went so poorly, suggesting that the current coaching staff would be replaced among other things, that the Knicks issued a statement refuting many of the things that he said. He will get a chance at trying to reframe the story in the next episode of “The Shop,” which is scheduled to air on Saturday, March 7, at 10 p.m.

Carter and Stoute will be joined by Super Bowl MVP and champion Patrick Mahomes, Trae Young of the Atlanta Hawks, actors Tiffany Haddish and Chadwick Boseman, as well as chart-topping artist Roddy Ricch and “The Shop” co-creator Paul Rivera.

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LeBron James’ media company being sued over ‘More Than An Athlete’ slogan

The Los Angeles Lakers star’s media company has found itself in court over a lawsuit from a Maryland-based youth group.

LeBron James sports media company, UNINTERRUPTED, as well as several other partners involved with the brand, have bee named in a lawsuit by a Maryland-based youth group alleging that UNINTERRUPTED stole the slogan “More Than An Athlete,” from their organization.

News broke about the lawsuit on Friday from Game Plan Inc., who alleged that LeBron stole the slogan when he saw it on a t-shirt at a Cavaliers-Wizards game in 2017, according to an ESPN.com report.

Game Plan Inc., a youth development nonprofit, says it applied to trademark the phrase “I Am More Than An Athlete” in June 2016 and first used it on T-shirts at a Washington Wizards game on Oct. 8, 2017, when they played James’ former team, the Cleveland Cavaliers. A group of players wearing the T-shirts had their photograph taken with Wizards star John Wall before the game, according to the complaint.

Uninterrupted released its own statement as well.

Uninterrupted dismissed the allegations in a statement, saying, “The complaint filed by Game Plan today is meritless and contains numerous factual inaccuracies. Uninterrupted owns prior rights in and to the More Than An Athlete trademark.”

Without splitting too many hairs here about the lawsuit, it is going to be interesting how this plays out. The “More Than” construct is not at all new to the LeBron James universe, being used by him far before Uninterrupted even existed, long before they put it on any merchandise. The documentary film “More Than A Game,” which covered LeBron and his teammates during his senior season trying to win a state championship, was released in 2009.

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Eagles’ Malcolm Jenkins to appear on HBO’s The Shop: Uninterrupted with Maverick Carter

Malcolm Jenkins to appear on HBO’s The Shop: Uninterrupted with Maverick Carter

On top of being one of the most talented safeties in the NFL, Malcolm Jenkins has given his time and resources to fighting social injustice, while co-founding the Players Coalition, a public charity and advocacy organization to advance social justice and racial equity.

With the offseason in full swing and Jenkins having more free time on his hands, the Eagles star will make a guest appearance on LeBron James show, ‘The Shop’: Uninterrupted on HBO.

Jenkins will be joined by host Maverick Carter, Megan Rapinoe, Whoopi Goldberg, Sue Bird, Stacey Abrams & Hasan Minhaj.

Drake gives shout out to Sierra Canyon, Bronny James on Instagram

Drake’s support for Los Angeles Lakers star LeBron James also extends to his son, Bronny James Jr.

After being featured on the front page of the Washington Post and having his highlights posted on every sports website, Bronny James Jr. and his Sierra Canyon Trail Blazers have gotten yet another boost when it comes to the awareness of their squad. As if they needed any extra attention, with their games being carried locally on Fox Sports in Southern California and 15 games being aired on ESPN, one of the world’s biggest stars put them on the map.

Recording artist Drake posted a selfie of him sipping on a drink on Tuesday night as he was wearing a navy blue Sierra Canyon hoodie, no doubt a nod to Bronny James Jr., Zaire Wade and the celebrity squad they have. It also got the attention of Bronny himself.

View this post on Instagram

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A post shared by champagnepapi (@champagnepapi) on

Drake is no stranger to being a hype beast when it comes to different sports teams, but he wanted to show he was “scumming” for his nephew, referring to Bronny Jr. Drake, of course, is close friends with James as well as a business partner of his. So the support for his eldest son, who has a following unlike any we’ve ever seen for a high school freshman, shouldn’t be a shock either.

 

UNINTERRUPTED-produced Memphis Tigers series premiers on ESPN+ Tuesday

LeBron James’ sports media company is producing a new series on Penny Hardaway and the Memphis Tigers.

The content offerings from LeBron James’ sports media company UNINTERRUPTED continue to expand as they will get to tell the story of what is likely the most interesting team in college basketball, the Memphis Tigers and their head coach, former NBA star, Anfernee “Penny” Hardaway.

“The Harder Way,” featuring Hardaway, as well as former NBA star and LeBron James’ Miami Heat teammate Mike Miller, will be a 12-episode project that premieres tomorrow (Tuesday, Dec. 10) on ESPN+ with the first two episodes coming available. The series will follow Hardaway as he sets his goal to come back to his hometown of Memphis and they will have unique access behind the eligibility controversy surrounding Memphis’ star forward James Wiseman.

“The Harder Way” is the second UNINTERRUPTED production to go on ESPN+, following last year’s extended look at LeBron James and his inner circle, “More Than An Athlete.”

Also, with Memphis in the crosshairs of the NCAA and James Wiseman serving a 12-game suspension, it’s a subject that UNINTERRUPTED and LeBron’s productions know quite well.

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