Texas QB Arch Manning holds the top NIL evaluation in college football

Arch Manning’s NIL value is the highest in college football.

Arch Manning may have just gotten to college, but the Texas freshman quarterback is one of the biggest names in the sport.

On3 Sports updated its NIL evaluations following the end of the 2022 college football season. The new list has Manning as the No. 2 overall athlete behind only star basketball player Bronny James.

The grandson of Archie, son of Cooper and nephew of Peyton and Eli announced his commitment to Texas this past summer. The No. 1 ranked recruit and Five-Star Plus+ quarterback has since enrolled early with the Longhorns, ready to begin spring classes. Arch Manning may not have the largest social media following, yet his name recognition for a high school prospect is unprecedented. He also has the opportunity to partner with his superstar uncles in NIL ventures.

Plenty of Texas players are taking advantage of NIL opportunities. Quinn Ewers and Bijan Robinson partnered with many brands this past season. Even a few of Manning’s fellow 2023 signees are already getting in on the NIL action.

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Texas announces the combining of five game-changing NIL collectives

Even those outside the program are working together to promote Texas football.

The Texas Longhorns are building their empire this week. Five name, image and likeness collectives are combining to leverage the power of the Texas brand.

According to Joseph Cook of Inside Texas, the five collectives are joining forces to create the Texas One Fund.

Texas athletic director Chris Del Conte appears happy with the news. He had the following to say about the new additions.

We are very pleased with the formation of the Texas One Fund. … We believe this is the best way to bolster NIL initiatives for our student-athletes and support the meaningful interactions they can make in the charitable community.

Alignment has been often used as a goal dating to the Tom Herman era, but this appears to be as close as Texas has been to that ideal. Even Longhorns football fans and alumni appear aligned, and it could be help with recruits.

The greatest positive outcome of the collectives is the ability of players to benefit from the value they add. Texas looks to impress visitors with its on-field product on Saturday.

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