The platform, which operates using …

The platform, which operates using artificial intelligence (AI) technology, will serve delayed video content throughout the existing 2019/20 NBA season, as well as regular news updates, game previews, and real-time scoring alerts. In addition, the NBA bot will deliver other features including game schedules, division standings, and notifications, and will target individual fans based on their favourite teams and players.

The Atlanta Hawks Friday will become …

The Atlanta Hawks Friday will become the fifth NBA team to unveil significant financial investments into new 360-degree replay technology designed to eventually give fans the power to change the way they see the game. “It’s the wave of the future,” said Hawks vice-president of live experience Joe Abercrombie, who says the technology also is “one more thing to give people a reason to come” to the arena.

It’s the latest effort by teams to …

It’s the latest effort by teams to entice ticket-buying fans to come to new and renovated NBA arenas. Atlanta spent almost $200 million to renovate State Farm Arena; Milwaukee last year opened its $477 Fiserv Forum. “For us it was really a no-brainer,” said Matt Pazaras, the Bucks’ senior vice president for business development and strategy. “There’s nothing like seeing a Giannis dunk live, and if we can supplement that experience with this technology, great. But if people are experiencing the Bucks wherever they are, hours away or thousands of miles away, we can still make the experience better.”