Tennessee announced an increase in ticket prices for the 2025 season via a talent fee surcharge. The talent fee will result in a 10% increase in cost of all season tickets, single-game tickets and donations.
Vol fans can renew season tickets beginning Thursday. The deadline to renew season tickets is Feb. 27, 2025. Tennessee is offering season ticket holders a 10-month payment plan.
The fee will fund a revenue-sharing pool for student-athletes. Revenue sharing with student-athletes could begin as early as 2025 as a result of the House v. NCAA lawsuit.
Terms of the settlement have not been finalized, but it is expected to permit athletic departments to directly compensate athletes up to $20 million.
SEC and Big Ten schools are expected to opt into the model.
