Super Bowl Commercial Teaser – Syndication Server

It’s lipstick wishes and deodorant dreams—with a candle chaser.

Ahead of the brand’s Super Bowl commercial that will air during the game on February 13, Uber Eats has revealed a teaser trilogy featuring actresses Jennifer Coolidge and Gwyneth Paltrow and “The Daily Show” host Trevor Noah.

In a one-eighty from your typical takeout, the three spots waste little time raising eyebrows and tilting heads while sprinkling in a few dashes of cringing and squinting for just the right amount of…oof, no, don’t eat that. (Fitting, of course, when considering the online food ordering company has titled the sneak peeks: “Uber Don’t Eats.”)

Get a first look at all three teasers here:

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Teaser #1

Teaser #2

Teaser #3

This will be the brand’s follow-up act to its Super Bowl commercial debut in 2021, which was an impressive showing that featured a mashup of nostalgia and pop-culture present with Wayne and Garth, and Cardi B.

That big game ad finished 21st in the Ad Meter ratings.

As for 2022?

Even at the hefty price tag of $6.5 million for 30 seconds of possible fame, it’s shaping up to be an increasingly competitive group of national ads. The glaring vacancies from last year are now filled with many of the ones that sat out in 2021, creating a mix of newcomers and iconic brands.

But while much of the hoopla in the coming week will be highly focused on the talent in front of the camera, don’t overlook Uber Eat’s Sophomore campaign from behind it.

The brand tapped writer-director Jake Szymanski, who has a list of credits—”Saturday Night Live,” “Funny or Die,” and even features like “Mike and Dave Need Wedding Dates”—to back a reputation for bringing out the humor in his work.

In an advertising game that passes or fails on the ability to effectively deliver the punchline in a crunch, that type of sketch background makes for an intriguing element.