Schupak: The case for why Junior Players champ Benjamin James should be teeing it up with JT in the Players

Here’s one man’s take on why the PGA Tour should reserve a spot in the Players field for an amateur.

PONTE VEDRA BEACH, Fla. – A dozen years before Justin Thomas won the Players Championship last March, he won the AJGA’s 2009 Wyndham Invitational and earned a berth into the PGA Tour’s Wyndham Championship. All the 15-year-old whipper snapper did that week was shoot an opening-round 65 to make the cut in his debut on golf’s biggest stage.

“I remember leaving there very hungry and wanting to get back,” Thomas recalled. “Looking back, it was a great learning experience for me. I drew back on that the next couple of years.”

Thomas, 28, became the first Players champion who also had played in the Junior Players, which was first contested in 2007. It won’t be long before a Junior Players champ wins the big-boy version. That’s why the time has come for the PGA Tour to recognize its new blood waiting in the wings and offer a spot to the winner of the AJGA’s Junior Players.

Before they haul me off to Crazy Town, hear me out.

Since 2007, it has been tradition for the winner of the Players to tee it up during the first two rounds with the winner of the Senior Players. That isn’t happening this year because Senior Players winner Steve Stricker has been sidelined since being the winning captain of the Ryder Cup. (He’s recovering from pericarditis, a heart inflammation illness that nearly took his life in January.)

Imagine the thrill to be the third member of that threesome if you’re the winner of the Junior Players. In September, moments after he won the title, I asked winner Benjamin James, who just added winning the Dustin Johnson World Junior Golf Championship to his resume last weekend, how cool that would be if he had earned a spot in the field at golf’s fifth major. His eyes grew as big as saucers.

“Wow,” James said. “That would be the coolest. Every kid on the planet would want to play in this event.”

Junior Players Championship
Benjamin James accepts the trophy after winning the 2021 Junior Players Championship at TPC Sawgrass. (Photo: Garry Smits/Florida Times-Union)

Indeed, they would. Here’s the funny thing: I asked several AJGA players, including James, U.S. Junior champ Nick Dunlap and Junior PGA champ Caleb Surratt, where the Junior Players ranks among the top junior golf events. The consensus answer? Fifth.

Then I asked them what if the Junior Players winner got to play in the Players?

No. 1, or at worst No. 2, they all said.

Make it 1B.

The U.S. Junior Amateur Championship, which dates to 1948 and includes Tiger Woods winning three times in a row and Jordan Spieth claiming the title twice, always has been the premier event in the world of junior golf. Beginning in 2020, the winner of the Junior has earned an exemption into the U.S. Open. That’s a pretty big deal. If the PGA Tour wants the Junior Players to be considered best of class, it really needs to keep up with the Jones’s.

Part of what makes the Masters special is how it celebrates amateur champions. The first time most golf fans saw Tiger, Phil and Bryson on the big stage was playing Augusta National as the U.S. Amateur winner. Our first exposure to Japan’s Hideki Matsuyama, the reigning Masters champ, was playing at Augusta as the two-time winner of the Asian Amateur. In short, one junior isn’t going to weaken the Players from boasting to be “golf’s strongest field.”

This week, 32 players in the field of 144 had played in the Junior Players. In all, 45 pros have played in both the Junior Players and Players. Bud Cauley was the first to do so. Then, Jordan and Justin and all the other young studs who have been cleaning up in the big leagues, including four of the top 5 and nine of the top 20 in the world.

Course set up is the same at the Junior Players – same tees, same hole locations. The average winning score with the pro setup is 6 under (for 54 holes). Sure, it will be a different pressure in March and they might miss the cut, but last I checked the Senior Players champ hasn’t exactly been channeling Phil Mickelson at Kiawah vibes at the Players: Loren Roberts in 2008 and Fred Couples in 2012 skipped it altogether and Mark O’Meara in 2011, who finished 74th, is the only one to make the cut.

The Players: How to watch | PGA Tour Live on ESPN+

Personally, I like the symmetry of the Senior, Junior and Players champ teeing it up, but given how precious every spot in the field is I’d settle for subbing out the Senior Players winner with the Junior Players champ. What a cool introduction for a young golfer to dream about.

I called up Billy Dettlaff, the visionary behind the Junior Players, who loved my idea but delivered a dose of reality.

“It would be a real longshot,” said Dettlaff, TPC network’s national director of golf who was based at TPC Sawgrass until he retired in 2009. “How does the Tour explain that it’s taking a spot away from a pro who feels he deserves it?”

“Never in a million years” another former Tour executive told me. Best case scenario: a spot in a Tour opposite-field event.

I asked Thomas, who hosts his own AJGA event in his native Louisville, Kentucky, and he said he was neither for it or against it and explained why it may be a tough sell.

“You can’t win,” he said. “On the one hand, it would be huge. To have the opportunity would be nuts. But that first alternate wouldn’t be very happy. It’s the type of event that could change a life. We have a lot of members who aren’t in the tournament, which is tough if you are going to let a junior in. But at the same time, it’s one person.”

I bumped into Players tournament director Jared Rice at a pro-am and asked for the official on-the-record word.

“It’s an interesting idea. I’m always open to suggestions,” he began. Then came the but.

“But based on what we are and what we are building to be, what makes the Players so special and why it stands on its own is how hard it is to get in. It’s about having 144 of the best players in the world and I see the eligibility staying the same for now.”

Not surprisingly, the AJGA happens to share my vision that having one amateur in the field wouldn’t diminish the tournament. Rather, the next evolution for the Junior Players and the Players should be to recognize a star of tomorrow. When I asked AJGA executive director Stephen Hamblin whether he may petition for such an exemption, he said, “I’m not afraid of a no. I get no a million times.”

Hamblin thinks he might even have an ace in the hole in PGA Tour Commissioner Jay Monahan, who signed off on the creation of the Junior Presidents Cup.

“It fell on deaf ears before,” Hamblin said.

It all comes down to whether the PGA Tour wants the Junior Players to be considered one of the major championships for junior golf or if fifth-major status is as good as it gets. I vote for making it so every kid on the planet wants to play here.

[vertical-gallery id=778253697]

Play hard, kids: AJGA represents a corner of the game where fun is key, even in a pandemic

The AJGA’s mission statement extends past simply developing high-level junior golfers. It’s about overall development, and fun is key.

There has been at least one call over the radio in Stephen Hamblin’s career that he’ll never forget.

Years ago, Hamblin, executive director of the American Junior Golf Association, recalls when players removed various items from their condos while competing at Innisbrook Resort in Palm Harbor, Florida, and placed them around the golf course. Hamblin will never forget the ironing board, complete with the iron, standing on the putting green and the clothes dryer stuck in a bunker.

“The call came across from a person setting up the golf course, ‘Hey, is a dryer a loose impediment or a (temporary moveable obstruction)?’” he remembered.

This has been Hamblin’s career in junior golf, a corner of the game uniquely suited for, well, fun. The AJGA’s mission statement extends past simply developing high-level golfers. It’s about overall development, and fun is key.

Around AJGA competitions, there are care-for-the-course parties, long-drive contests and banquets. Players write thank you notes, but also play speed golf, throw water balloons and engage in dry heaving contests (a shot over water with the threat of push-ups) at a tournament in Arizona.

“When you would watch kids on the practice putting green, they’re not putting that much, they’re just kind of hanging out,” Hamblin said. That inspired the concept of social events.

Hamblin often goes back to something Earl Woods, Tiger’s father, told him when Tiger played the AJGA circuit in the early 1990s.

“I remember when Tiger got off the golf course, he never went to the range and beat balls afterward,” Hamblin said. “He’d go play ping pong and he’d play for hours and Earl’s comment was, he just grinded for four and a half hours and competed in a stressful environment, now it’s his time to be a kid.’”

Chief among the details that allowed the AJGA to chart a successful return to competition in 2020 amid a pandemic was a limited on-site presence. Tournament fields and on-site spectators were reduced. Normal social gatherings weren’t practical this year amid safety concerns, but social media allowed AJGA staff members to preserve some of the fun.

Communications assistant Dana Brown learned the AJGA ropes as an intern in 2019, so she knew how much of the AJGA’s DNA was in the social aspect when she returned this summer for a second AJGA stint.

“They’re there to play a golf tournament but so much of what I think it great about the AJGA is our juniors become friends with each other,” she said.

Adding TikTok, a video-sharing social network, helped staff engage with players more than anything else.

Teams of twentysomething interns were challenged to post at least one TikTok video from each event. There are swing videos and trophy shots on the AJGA’s social media platforms, which includes Twitter and Instagram, but there are also one-offs like a video of an AJGA player using a putter to play an entire par 5. It was the first to go viral mid-summer with over 100,000 views, but other such videos have since exceeded that.

Communications intern Sadie Gruntmeir only knows what it’s like to work for the AJGA in a post-COVID world, which has elevated the importance of social media.

“It did make it more important to me that we were showcasing the juniors as best as possible on Instagram,” Gruntmeir said. “We can’t have as many people here and we also can’t have coaches out here watching the juniors.”

Gruntmeir and fellow communications intern Kevin Kennedy master-minded a “This is SportsCenter” parody. The two filmed various scenes during play and pumped in crowd sounds in unexpected ways: wild cheers for a missed birdie putt, laughter while a player searches for his ball in the woods and sudden applause that spooked one player so much he tossed a full Coca-Cola can over his shoulder.

Rachel Heck - AJGA
Rachel Heck takes place in a “dry heave” contest. (Photo: AJGA)

“We spun it with the times as far as, there’s not a lot of spectators out, there’s not a lot of crowd noise that kids are used to,” Kennedy said.

Players are more than willing to participate.

“The more they knew us, the more they were comfortable with being in a video,” Kennedy said. “We found success walking up to a random group of kids and saying, here’s our idea, let’s do this.”

Long after Lauryn Nguyen, 17, has stopped playing AJGA events, she’ll remember things like that – and the GolfBoards. The memory of so many kids zooming around Longbow Golf Club in Mesa, Arizona, on the motorized, single-rider golf-mobiles at a past AJGA event (pre-COVID) always makes her laugh.

Nguyen will also remember the people, too – from opponents to the AJGA staff who met the challenge of keeping the summer of 2020 light-hearted.

“It was always so fun when I’m stopped during a practice round by an intern and asked if I could do a small video,” she said. “…Moments like those make me smile a lot.”

This story appeared in Issue 4 of Golfweek magazine.

[jwplayer cJGO4XhS-vgFm21H3]

[lawrence-related id=778062645,778048746,778045464]