Rahal: “Sponsorship is key” to RLL’s 2025 line-up

Bobby Rahal and the Rahal Letterman Lanigan Racing team have plenty of work to complete before the next iteration of its three-car NTT IndyCar Series outfit can be confirmed. Graham Rahal is the only RLL driver signed to return, and with a prime …

Bobby Rahal and the Rahal Letterman Lanigan Racing team have plenty of work to complete before the next iteration of its three-car NTT IndyCar Series outfit can be confirmed.

Graham Rahal is the only RLL driver signed to return, and with a prime vacancy to fill in the No. 45 Honda vacated by new Arrow McLaren driver Christian Lundgaard and uncertainty over Pietro Fittipaldi’s continuation in the No. 30 Honda, Rahal’s roster is in flux. Ongoing negotiations with Midwest grocery store chain Hy-Vee, which RLL introduced to IndyCar, and other sponsors are crucial to the team’s ability to finalize its lineup.

“We’re getting closer,” Rahal told RACER. “We’re working at it, and certainly sponsorship is key to that, as it is with everybody. In the next couple of weeks, we should have one car identified, and then we’ll see what happens after that, but so far, so good. Can’t say who’s looking good, or who’s not, or who we’re thinking of, but we’re progressing, so stay tuned.”

[lawrence-auto-related count=3 category=1408]

Along with fellow co-owners Mike Lanigan and David Letterman, the elder Rahal is searching for at least one driver who can help the team to rebound from another season that fell short of expectations. Lundgaard took the baton from Graham Rahal in 2023 as RLL’s top driver after charging to eighth in the final standings, and while he fell back to 11th in 2024 as the team faced ongoing struggles, the Dane was the team’s top performer over the last two seasons.

Identifying the “next Lundgaard” to maintain the standard established by the No. 45 Honda is critical for RLL, and while the team has some young chargers to consider, Rahal sees his son – following a year to forget after placing 18th in the championship – as being in the perfect position to bounce back and lead the revised driver trio forward.

“I have complete confidence in Graham,” the 1986 Indianapolis 500 winner said of his son who’ll turn 36 in January. “This year, I think he had probably more top 12 qualifying results than he did a year ago (from six in 2023 to seven in 2024), but he paid the price with engine penalties. We had seven engine penalties this year, which really hurts. We figured we had 65 grid position penalties amongst the team this year, and that’s hard to recover from, but in any event, [Graham] has still got it. The pace is still there, and the desire is still there.

The younger Rahal is in prime position to lead the next crop of up-and-comers, says father Bobby. Chris Owens/Penske Entertainment

“Clearly, you look beyond him, and there’s a generational change starting to happen in the sense that guys like Scott Dixon and Will Power are all now in their early 40s, mid 40s. I drove to 45, so it can still be done, but you definitely have to be looking at the newer generation. There’s people coming from Europe, people from the Indy NXT paddock, and there’s a lot more younger guys out there looking for rides, so you have to be open and take a longer-term view of who you bring on because that’s the environment right now.

“This happened years ago when I got to IndyCar. Between ’82 and ’84, a lot of new guys came in, a lot of older guys left, and we’re going through the same thing again, so it’ll be interesting because you’ve got a lot of people coming from Formula 2 that have done tests and there’s some good guys there. We’re at that point in the next couple years with the younger generation coming in that we have to plan for.”

RLL has F2 standout Juri Vips on retainer and IndyCar free agents Rinus VeeKay and Linus Lundqvist are among the many drivers who hope to get the nod from the team to replace Lundgaard. The fate of Fittipaldi, whose backers secured the No. 30 entry for the Miami-born Brazilian, is another lingering question for RLL to answer. With adequate sponsorship in hand, Rahal would like to continue the practice of hiring an elite driver to wield the No. 45, and the following decision on who’ll pilot the No. 30 is likely to be informed by the quality of the driver’s skill and funding.

“All I know is, whoever we ask to come join the team, we’re gonna have confidence that they can be competitive and run the in top six, top eight,” Rahal said of the No. 45 car. “When you saw the results of [Linus] Lundqvist, and others that came straight from Indy NXT, it doesn’t seem to be a big jump, and they can get the job done, so that’s good for the series.

“Certainly it’s a really legitimate training ground for guys wanting to make the next step up, and I’m not sure you could always say that. The next six weeks is going to be exciting times for the series.”

The next critical step is trying to keep major sponsor Hy-Vee around. Motorsport Images

Speculation has been rife in relation to RLL and its ability to retain Hy-Vee as the primary sponsor of the No. 45 entry. There have been consistent rumors over the last month of a general reduction in the company’s expenditures on racing, which includes a partnership with Penske Entertainment in the funding and promotion of the doubleheader event at Iowa Speedway, and a possible splitting of its expenditures to partially cover the No. 45 and for Penske to pay for its affiliated AJ Foyt Racing entry for David Malukas.

“Well, we’re not there yet, but certainly I’m hopeful,” Rahal said of signing an extension. “That’s probably going to be one of the things that we’re going to hear about soon. My understanding is that Hy-Vee is cutting back on a lot of their sports properties, and even the [Iowa] event to some extent, is what I hear. I don’t know what that really means, but obviously, there’s still going to be a race in Iowa, but we’re going to know fairly soon.”

On the topic of potentially losing out on sponsorship to the team owned by the series’ owner, Rahal said he isn’t focusing his energies on supposition.

“I would say we’ve had a very strong relationship with everybody at Hy-Vee, so I wouldn’t listen too much to those rumors,” he surmised. “But we’re waiting for a direction from them, and hopefully it’ll be a good one.”

 

Cowboys enter world of cryptocurrency with new sponsorship deal

The team owner announced a first-of-its-kind partnership with Blockchain.com, a $14 billion digital currency platform. | From @ToddBrock24f7

Jerry Jones has negotiated big-time deals with heavy hitters in all corners of the business world. Over the course of just a few minutes at a press conference on Wednesday, the Cowboys owner name-dropped Pepsi, Bank of America, Nike, Ford Motor Company, and AT&T, among other iconic brands.

That’s the level that Jones placed the Cowboys’ newest sponsor on right out of the gates.

“This is as significant a relationship as I’ve been a part of with the Dallas Cowboys,” Jones said at The Star in Frisco as he announced a first-of-its-kind exclusive partnership with cryptocurrency platform Blockchain.com.

The deal makes the Cowboys the first NFL franchise to add a digital currency platform as a sponsor; the league said it would begin allowing such sponsorships only at the recent owners’ meeting in Palm Beach. The announcement of the historic and massive mega-deal comes just two weeks after the conclusion of those meetings.

Blockchain.com will receive club space inside AT&T Stadium, rights to social and digital integrations, highly visible signage in the stadium’s seating areas, and extensive advertising. It’s the first national sports deal for Blockchain.com, according to CEO Peter Smith, the kind that will deliver a new kind of mainstream acceptance to cryptocurrency’s early adopters, while also lending immediate legitimacy to the futuristic concept in the eyes of a the Cowboys’ huge fanbase, many of whom are newcomers to crypto.

While fans will not yet be allowed to use cryptocurrency at AT&T Stadium, they will have the chance to earn exclusive experiences, like trips to away games and events hosted by Cowboys players. Educational outreach will also be an element of the partnership, with summits to be held for interested fans wishing to learn about digital assets and emerging technologies.

“Growing up in rural America where football is deeply rooted in the culture,” Smith said, “I’m incredibly honored to join forces with the world’s most valuable sports franchise and the Jones family, who have dedicated their lives to building a first-class franchise on and off the field for 33 years.”

For the Cowboys, the move represents the kind of groundbreaking deal that Jones lives to make in the hopes that others will follow. Cryptocurrency is the future, Jones believes, and the Cowboys will help bring it to the masses.

“We’re making an association in what I certainly would tell you I believe is a huge, huge look-see into the future of how things are going to be in this country,” Jones said, “especially in transactions, currency, and that particular area.

Blockchain.com reports it has more than 80 million customers in over 200 countries and has had more than $1.2 trillion in transactions on its platform. Its most recent valuation was $14 billion.

“Who we run with,” Jones continued, “is a big deal for us.”

[listicle id=695902]

[listicle id=695794]

[listicle id=695320]

[lawrence-newsletter]

Why Alabama fans are distancing themselves from Milo’s sweet tea

An Alabama tradition that is leaving Crimson Tide fans feeling betrayed.

Yesterday, the NCAA passed an interim policy supporting student-athletes’ ability to benefit off their name, image and likeness. Today, college players all across the nation are taking advantage of the opportunity.

One quarterback on Auburn’s roster named Bo Nix managed to land a deal with a local company you may, or may not, have heard of.

Milo’s sweet tea is a southern favorite. It’s hard to open up a fridge in the state of Alabama and not see a gallon jug of the stuff. However, Alabama fans are now taking to Twitter to show they are distancing themselves from the brand.

Contact/Follow us @RollTideWire on Twitter, and like our page on Facebook to follow ongoing coverage of Alabama news, notes and opinion.

Travelers re-signs as title sponsor for PGA Tour’s Connecticut event

Travelers Companies announced on Monday that it had signed an agreement with the PGA Tour to be the event’s title sponsor through 2030.

After the COVID-19 pandemic forced the PGA Tour to shut down last March, the Travelers Championship was the third event held after professional golf resumed in June. Played at TPC River Highlands, the Travelers Championship retained its date and was won by Dustin Johnson after he shot a blistering 61-67 over the weekend.

Now, the tournament is retaining its title sponsor for another nine years after Travelers Companies announced on Monday afternoon that it had signed an agreement with the PGA Tour to be the event’s title sponsor through 2030.

Historically, the Travelers Championship is the largest sporting event in Connecticut, drawing huge crowds and raising millions of dollars for charity. According to Travelers, since it became the title sponsor in 2007, the tournament has generated more than $20 million for nearly 800 nonprofits. Before the pandemic, the event raised $2.1 million in 2019, and last year, with no fans in attendance and the tournament held as a TV-only event, it still raised $1.6 million.

While some events have struggled with dates that are a week after a major championship, the Travelers has thrived in its slot, the week after the U.S. Open. Tournament organizers have arranged charter flights from West Coast U.S. Open sites to get players and caddies across the country quickly. They have also historically of giving sponsor exemptions to promising young players who turn pro. Two years ago, Matthew Wolff, Collin Morikawa and Victor Hovland all played at TPC River Highlands on sponsor exemptions.

Since 2007, Webb Simpson, Rickie Fowler, Ryo Ishikawa, Kyle Stanley, Morgan Hoffmann and Patrick Cantlay also received sponsor exemptions as young pros.

This year, the 2021 Travelers Championship will be held June 24-27. Johnson has already committed to returning in June. Other notables who have committed include 2020 U.S. Open winner Bryson DeChambeau, three-time Travelers champion winner Bubba Watson and 2018 Masters winner Patrick Reed.

[vertical-gallery id=778051045]

Alvin Kamara sponsors NASCAR’s Ryan Vargas in partnership with JD Motorsports

New Orleans Saints RB Alvin Kamara announced a NASCAR sponsorship with driver Ryan Vargas and JD Motorsports for an upcoming race at Daytona

[sendtonews_embed video_id=”RifxNAHQIV-1158563-7498″]

Here’s a new feather for Alvin Kamara’s cap: NASCAR sponsorship. The New Orleans Saints star running back announced his team-up with Ryan Vargas on Wednesday, through a partnership between Gary Keller’s JD Motorsports and Kamara’s Louisiana-based juice bar chain The Big Squeezy.

Vargas will drive the Xfinity Series Chevrolet wearing No. 6 in Saturday’s Super Start Batteries 188 at the Daytona International Speedway Road Course, which fans can tune in for on FS1 at 4 p.m. CT. Kamara has become a big NASCAR fan and is likely to be in attendance; last summer, he waved the green start flag for the sport’s 2020 All-Star Race, and he’s live-tweeted various competitions in the past.

He recently explored the idea of sponsoring a driver for a race on social media, but it’s possible this becomes a bigger venture for Kamara. He’s certainly got the resources to throw around after earning a five-year, $75 million contract extension with the Saints in 2020 (including a lucrative $15 million signing bonus).

As for Vargas: the 20-year old rookie from La Marida, Calif. is in the middle of the pack after finishing in 18th of 40 at last week’s Daytona 300. He’s made waves on social media before through a TikTok sponsorship, but his partnership with Kamara could end up paying off for everyone if he continues to climb the standings. It’s a subplot worth watching for.

[vertical-gallery id=43125]

Bernhard Langer signs equipment contract with Tour Edge

The German star has used a Tour Edge hybrid in competition, and the two-time Masters champion is working to fill a bag with Tour Edge gear.

Tour Edge, which has focused most of its Tour marketing energies on the PGA Tour Champions in recent years, has signed one of the winningest players ever on that circuit: Bernhard Langer. Terms of the deal were not announced.

The German Langer – a two-time Masters champion and winner of 45 events combined on the European Tour and PGA Tour, as well as winner of 41 senior titles – used a Tour Edge Exotics EXS Pro Hybrid at Augusta National in November when he became the oldest, at age 63, ever to make the cut in the Masters. Tour Edge said in a media release that Langer is working with the company to dial in specs on a new driver, fairway woods, irons and wedges.

Langer leads the 2020-’21 Charles Schwab Cup money list for the PGA Tour Champions, a combined-season schedule in response to the COVID-19 pandemic. Langer has won more than $1.5 million in 16 tournaments and has a slight edge on Ernie Els.

“I’m extremely excited to be joining the Tour Edge staff, they have been truly incredible to work with as I start updating my equipment,” Langer said in the media release Monday. “I have been playing many of the clubs in my bag for a long time, and when I started working with Tour Edge out on the PGA Tour Champions, I realized that they were the best option to getting me exactly what I needed to continue to perform at the highest level.”

The company, which was founded in 1986 and is based near Chicago, also said Langer will use a Tour Edge Exotics staff bag and wear the company’s logo on his right sleeve. Langer’s official Tour Edge debut will come at the Cologuard Classic on Feb. 28-March 1 in Tucson, Arizona.

“To be able to sign this awe-inspiring icon to our professional staff is a crowning achievement in our 35 years as a golf brand,” Tour Edge president and founder David Glod said in the media release. “He’s one of the very best players to ever play the game, so to have him trust Tour Edge to keep him at the top is something we are extremely proud of.”

Tour Edge said in its media release that Langer will join its professional staff that includes Tom Lehman, Scott McCarron, Tim Petrovic and Duffy Waldorf, and the company said it will announce another addition to its professional staff in the coming weeks.

“We’ve admired Bernhard for many years, so to be able to start working with him has been an amazing and humbling experience,” Glod said. “He is a shining example of what a professional should be, a great gentleman and global ambassador to our sport. We believe this signing will introduce a lot of Bernhard Langer fans around the world to Tour Edge.”

Guinness is new official beer of Notre Dame football

Notre Dame football has a new official beer and it’s one that is truly a match made in heaven.

Peanut butter and jelly.

Macaroni and cheese.

Captain and Coke.

And now, Guinness beer and Notre Dame football.

Some things go together perfectly and Notre Dame’s new official beer does exactly that as earlier this week the pairing was announced.

From the official release on Wednesday:

While this may not be the launch moment we planned for, when a partnership nearly two centuries in the making comes together, it’s a reminder that history’s best teams are built over time. Guinness is proud to announce it is now a partner and Official Beer of Notre Dame Fighting Irish Alumni and Fans, a group that numbers well over 40 million across the U.S. Our seven-year partnership will unite two Irish institutions and bring to life new traditions, like raising a Guinness toast to honor the Irish faithful – whether you’re Irish by blood or in spirit.

The most famous NFL player to ever attend Notre Dame will serve as the ambassador as you may have seen this week, as Joe Montana gets that responsibility.

“As a former player and an alum, Notre Dame has always had a special place in my heart, and on a trip with my family to Ireland, I fell in love with Guinness. A perfect pint is lighter and more delicious than I ever imagined,” Montana said. “I also love that Guinness and Notre Dame have shared values – a respect for tradition, but also a relentless desire to win and a commitment to building an even better future.”

I didn’t know official beers were a thing for college football teams until this announcement was made and it’s about as obvious of sponsorship as you could ever put together. It’s just a shame Notre Dame’s trip to Ireland to play Navy was canceled and couldn’t end up being a part of things.

Scott Piercy loses sponsors after controversial Instagram posts

Acushnet’s Titleist and FootJoy, as well as apparel maker J. Lindberg, have dropped the PGA Tour veteran.

PGA Tour veteran Scott Piercy, 41, lost two major sponsors on Thursday as a result of controversial posts he shared on Instagram. One was a homophobic meme of former Democratic presidential candidate Pete Buttigieg and the other referenced QAnon, an ultra-conservative conspiracy theory about a secret plot against President Donald Trump.

As first reported by golfdigest.com, Titleist and FootJoy, both owned by Acushnet, ended their sponsorship with Piercy on Tuesday. Apparel maker J. Lindberg also ended its relationship with the Las Vegas native.

Piercy’s name and image have been removed from both companies’ websites.

Thursday at the Arnold Palmer Invitational, Piercy shot 1-under 71.

“We were made aware of Scott’s post and are disappointed in the lack of judgement used,” the PGA Tour said in a statement.

Scott Piercy's Titleist irons
Scott Piercy’s Titleist irons at Bay Hill. (David Dusek/Golfweek)

In a statement, a J. Lindberg representative wrote, “When we choose our ambassadors, we choose individuals we know will represent us well on and off the golf course. The claims from Scott Piercy were unacceptable and far from our views and beliefs. We have since terminated our contract with Mr. Piercy. We, J. Lindberg, as a company do not stand by the statements made by Piercy and we want to make sure our customers, employees and other ambassadors know we support all communities and have no room for hate or discrimination in our company.”

Piercy, who turned pro in 2001 and has won four PGA Tour events, posted an apology on his Instagram story that stated, “Whenever I post my intent is NEVER to offend. I want to apologize if any of my recents story posts have been offensive. I will do better!”

[lawrence-related id=778030053,778029996,778030033]

 

Maria Fassi signs multi-year sponsorship deal with AT&T

It’s a significant day for Mexican golf. Shortly after Gaby Lopez locked up the first tournament of the LPGA season in seven extra holes, AT&T announced a multi-year sponsorship deal with Maria Fassi. The AT&T announcement is especially significant …

It’s a significant day for Mexican golf. Shortly after Gaby Lopez locked up the first tournament of the LPGA season in seven extra holes, AT&T announced a multi-year sponsorship deal with Maria Fassi.

The AT&T announcement is especially significant given that Fassi is the first LPGA athlete the company has signed. AT&T’s commitment to professional golf includes the sponsorship of the AT&T Pebble Beach Pro-Am, the Augusta National Women’s Amateur, the Masters, Volunteers of America LPGA Texas Classic and AT&T Athlete Jordan Spieth.

Fassi, of course, became an immediate fan favorite at the inaugural Augusta National Women’s Amateur, where she finished runner-up to Jennifer Kupcho. Her potential star power was immediately recognized by many. PGA of America president Suzy Whaley played with Fassi in the pro-am at last year’s KPMG Women’s PGA and called her the LPGA’s next superstar.

Fassi will make her 2020 debut at this week’s Gainbridge LPGA at Boca Rio. She signed with TaylorMade late last year.

Maria Fassi agreed to a multi-year sponsorship deal with AT&T. (AT&T)

“Sports need role models like Maria whose incredible skills on the course and character beyond it continually elevate the game of golf for women and for all athletes,” said Lori Lee, Global Marketing Officer for AT&T Inc. and CEO AT&T Latin America in a release. “We’re committed to raising the visibility of women in sports and are thrilled to have Maria join our team.”

The AT&T logo will be placed on Fassi’s bag, sleeve, towel and phone case.

“I’m excited to be a part of the AT&T family and represent the brand for the first time as an AT&T Athlete this week at Gainbridge,” said Maria Fassi. “It’s great to be supported by a company that’s championed golf for decades, gives back to communities and supports up-and-coming athletes like me.”

[lawrence-related id=778021443,778017906,778003226,777989679]