Is there anything better than a tweet from Magic Johnson? Even though often obvious and bland, he has one of the most beloved voices on the website.
Just like he was on the basketball court, he is a human highlight reel online as well. He has shared some of the best posts we have ever seen. We were very glad to have him back on the website after he quit his job with the Lakers in 2019.
Some of the best include stunningly basic thoughts about the Dodgers, skinny pop popcorn, the greatness of Kawhi Leonard, petty criticism of the Celtics and a scathing review of his Washington Commanders.
But the question many have long wondered is if it is Johnson who actually posts on his account or if he has some type of brilliant ghostwriter.
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On the latest episode of his show, Pablo Torre Finds Out, Meadowlark Media’s Pablo Torre was asked to investigate who actually runs the Twitter account for Johnson.
He reached out to Johnson’s team and heard back from Alexia Grevious Henderson, the Vice President of Magic Johnson Enterprises. This is what she said:
“Thank you for reaching out. I hope you’ve been well and had a great summer!
Unfortunately, Mr. Johnson respectfully declines to participate. He has elected not to discuss the behind-the-scenes of his social strategy.
Thank you for the consideration!”
Not satisfied with the answer, however, Torre reached out to someone who he suspected may have something a bit more revealing to share. That person was famed actor Rob Lowe.
Johnson and Lowe have been friends since the 1980s and the two know each other very well. Back in 2020, Johnson was a guest on Lowe’s podcast and the Basketball Hall of Fame point guard revealed that he tells somebody what to say and then that person writes his tweets for him.
So although Johnson doesn’t physically type out the message, there is still plenty of reason for fascination. Here is what Lowe shared:
“I have it on very good authority that he dictates it. Whatever occurs to him, with the emphasis on whatever occurs to him. It’s the best. Twitter was made for him.”
Lowe speculated that Johnson’s tweets are “pre-loaded” with different messages depending on the outcome of the events. He described Johnson’s account as a “gift” and one of the only joys remaining left on Twitter.
In case that answer leaves you unsatisfied, however, Torre was able to dig a little bit deeper.
“I did also want to be fair to any skeptics out there who wanted the actual answer our great listener left. We know now that it is Magic Johnson dictating the tweets. We know it is his voice, incontrovertibly. But in terms of the person who is physically writing them, who is writing this account, there was even more digging that I had to do. …
They wanted to keep all of this a secret, obviously, the social media strategy. But I truly investigated this. I did all of these interviews on background. I got to somebody who was in the room, actually, while it was happening: Magic Johnson with this mystery person posting to the account. What I was told: the person who physically posts for Magic Johnson was none other than Alexia Grevious Henderson.”
That, of course, was the person who initially e-mailed Torre to say that Johnson elected not to discuss the social media strategy.
WHAT A TWIST.
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