Making the first Super Bowl commercial appearance since 1997, Porsche has revved up its engines in a fast-paced, go-get-em teaser for the upcoming spot in Super Bowl LIV.
Titled “The Heist,” the German sports car maker takes the audience from the Porsche Museum— where one new car, the 2020 Taycan, is snuck out for a spin—to Heidelberg, the Black Forest, and the Zuffenhausen district of Stuttgart.
On the heels (check that: wheels) of the sleek white Taycan are some truly iconic classics: The legendary 917 K race car, 918 Spyder hybrid supercar, and of course, the Porsche 911 (modified 2020 model).
It’s only a matter of a few museum workers figuring out who’s driving what before we’re off in the newly released—and very “electric”—teaser:
“The spotlight and buzz around ads at this event make it a perfect venue for reaching new fans – in a fun way that connects with the game’s themes of performance and competition,” said Klaus Zellmer, President and CEO of Porsche Cars North America, Inc.
The “buzz,” mind you, isn’t being fueled the way car lovers would expect from the company’s 70-plus years of automotive design. The Taycan is a fully-electric powered car, a new area for the company. However, that doesn’t downplay the expectations with Porsche.
“A Porsche is always a driver’s car, and the playful chase in ‘The Heist’ draws a clear line through decades of models to the Taycan. They all share the same soul,” Zellmer added.
Will audience members enjoy the ride?
Make sure to keep an eye out for the full ad, created Cramer-Krasselt, during the first quarter of the Big Game on February 2.
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