“Every day I wake up, I get to do something I love.”
Ken Morton Sr. has been recognized more than Mother Teresa. He’s got more hardware than a Home Depot.
Already a PGA of America Hall of Fame member, the Sacramento native received the PGA of America Master Professional Lifetime Achievement Award on July 28 at the headquarters of the PGA of America in Frisco, Texas.
Morton, the 83-year-old longtime head professional at Haggin Oaks Golf Complex and CEO of Morton Golf Management, a golf course management company that oversees all management aspects of four Sacramento municipal golf facilities, was recognized for his award-winning career and extensive contributions to the Association.
“Every day I wake up, I get to do something I love,” Morton told NCGA Golf magazine in 2021.
Morton became just the fifth recipient of the award, which honors PGA Master Professionals who exemplify the elevated standards of the highest education designation within the Association.
A PGA of America Member since 1964, Morton got involved in the development and implementation of Association Education in 1978, initially serving as a faculty presenter. He was instrumental in the evolution and development of the Apprentice, Member, Certification and Master Professional programs.
“I can wholeheartedly state that without PGA Education, my business career would not be what it has become today,” Morton said. “Becoming a PGA Master Professional really did have a dramatic impact on my career. It’s an honor to be recognized, although I have found that the journey to earn the reward is more meaningful than the award itself. The years of being on PGA faculty and getting involved in these programs gave me the opportunity to work with some of the most talented golf professionals in the country, which was reflected in what I did when I went to work each day.”
To distill Morton’s career into awards and honors is to miss the point of his life in the sport. Growing up in Sacramento, the son of a blind father, he took a job at age 11 caddying at Del Paso Country Club. There he met head pro Frank Minch, Sr. One day, Minch asked Morton if he’d like to get better at golf. Morton said yes. Minch told him to show up every Saturday at 7:30 a.m. for lessons. Morton appreciated it but said he couldn’t afford lessons. Minch repeated his instructions.
“He changed my life,” Morton said.
Morton morphed into a golf lifer, a Northern California high school and community college golf champion who also learned how to repair, refinish and re-shaft golf clubs. Then came part two of Morton’s back story: Haggin Oaks pro Tom LoPresti told Minch he needed a club-repair guy.
Ken Morton was 18 years old in 1958 when he accepted that job from LoPresti. What followed over the next six decades has been difference-making idea after difference-making idea. Morton left his mark on player development, marketing, merchandising, junior golf, minority golf initiatives, charity, super stores, 24-hour driving ranges, civic contributions, community and family.
“He’s the Willy Wonka of golf,” said Frank LaRosa, a Sacramento radio and TV golf host.
In 1983, the Sacramento area schools made budget-fueled moves to eliminate high school golf. Morton’s response? He raised money for SAY (Sacramento Area Youth) Golf to get prep kids playing again, and form its junior partner, Little Linkers, including its core principles of honesty, integrity, discipline and respect. Recognize that concept? That’s because the First Tee, a national junior golf development program launched in 1997, consulted with Morton on how to structure its program. Morton may be proudest of the Morton Golf Foundation’s work with Black and Latino junior golfers, veterans and its college scholarship program.
“The game is so great for quality of life,” Morton said.
In 1995, Morton had a circus tent up for their annual April golf expo, but a torrential rainstorm blew through overnight and wrecked the whole thing. “My entire life’s earnings were in that tent,” Morton once said. “Gone overnight.” But he’d studied business practices in annual seminars as a faculty member of the PGA of America’s head pro program. Insurance allowed him to build the 15,000-square-foot Haggin Oaks super store.
“It’s like a Disneyland of golf,” LaRosa said.
Morton officially retired in April 2021, but he still stays involved by hosting customer-service training at Haggin Oaks. His sons, Ken Jr., and Tom, are part of the management team that run the place. Continuity is a thing. LoPresti was at Haggin Oaks 62 years. Morton bettered him by one. The next generation is in place.
“It’s a testament to my Dad’s infectiousness and passion,” Ken Jr. said. “It’s hard not to catch it.”
Morton reflected on his journey, and come to some conclusions.
“It was this thing Mr. Minch did for me that really said to me: ‘Ken, life is pretty good for you. Now you need to do for others what he did for you,’” Morton said. “That’s been my lifetime goal.”
His appointment takes a sledgehammer to the task force buddy culture that has hogtied Team USA.
Leadership is a fraught topic these days, decades of partisan bullshitting masquerading as truth-telling having created a seemingly unbridgeable divide in which any prospective commander is either an inspirational visionary ready to save the nation or manifestly destitute of the qualities necessary for the role. The prevalence of instant, binary reviews might eventually make Keegan Bradley wish he’d opted for the simpler life of running for president instead of accepting a gig as America’s Ryder Cup captain.
Management is complicated, no matter how many uplifting Hallmark aphorisms are peddled by LinkedIn influencers. Studies suggest that only a third of workers feel engaged by their business leaders, less than 20 percent trust them, and more than half quit because of that relationship. Which means Bradley’s new job would be plenty challenging even if he didn’t have to ascertain whether his team is willing to be led at all, or if his appointment is seen as usurping their collective power.
Recent U.S. Ryder Cup skippers have been more transactional than transformational. The task force created after Tom Watson’s bruising tenure in 2014 accomplished two goals: it relieved PGA of America executives of responsibility for selecting a captain while still keeping checks coming to the right address, and it delegated control of the team to a core group of players who were then recycled biennially through the captaincy and vice-captaincies. Noble chaps all, but a perception took root that the room where it happens didn’t seat many folks.
The captains chosen since ’14 fit the mold that cast generations of their predecessors — men well stricken in years who are either on or nearing the Champions Tour glue factory in terms of their competitive relevance. More recently, captains have also been made men in the task-force mafia. Bradley is 38 years old, ranked in the world’s top 20, and assuredly not part of the coffee klatch that denied him a captain’s pick last year, despite a playing record better than any of the half-dozen who were chosen to suit up in Rome. Of the rationales that will be offered in support of Bradley — passion, college-era proximity to the venue at Bethpage Black, generational change — none is more welcome than this: his appointment takes a sledgehammer to the task force buddy culture that has hogtied Team USA for 10 years, during which captains began to sound like concierges and act like the job was to just keep players comfortable.
We can’t say if Bradley will be a good leader since he has no applicable résumé to judge. He hasn’t ever been a vice captain nor has he voiced a vision, mainly because he wasn’t asked to. The first conversation he had with the PGA of America about the captaincy was when he was called and told it was his — a fact that will be cited as a dereliction by PGA officials if his time in the role goes poorly. Nor can we assume he’ll struggle, but the trait most often cited in his defense — passionate patriotism — isn’t enough. Just ask Lanny Wadkins or Tom Lehman or Curtis Strange or Hal Sutton or Corey Pavin or Davis Love III or Jim Furyk or Zach Johnson.
Captains are ultimately judged on something they can’t entirely control: how their team performs. It’s an unforgiving metric for a man to live by when he doesn’t hit a shot. In Bradley’s case, the crucial unknown is how quickly players will buy in to his leadership. He’s been open about not enjoying close relationships with the core members of the U.S. team, which might explain why those on the ’23 Ryder Cup squad didn’t exactly stampede to social media with their congratulations when the selection was announced. If players embrace his captaincy, and they almost certainly will, then Bradley could be a great choice for the U.S. If they don’t, then he’s a great pick for Europe. And we might not have to wait until Sept. 28, 2025, to find out which is the case.
For too long, the U.S. Ryder Cup team room has functioned as an echo chamber of comforting blather, and not in the manner of locker rooms in real team sports, where whining, undermining conduct, petulance and apathy are mercilessly rooted out by coaches or managers. The Ryder Cup captaincy can’t be crowdsourced for the purposes of making every player feel heard, seen, included and comfortable, but that’s seemed to be the prized objective since the task force went to work. As Mark Twain said, “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”
Whatever happens on Long Island 14 months hence, Bradley’s tenure will make the job easier for those who follow him. For that reason alone, he can already be chalked up as a winning skipper.
The former PGA Championship winner will lead the U.S. squad at Bethpage Black.
Forget about Tiger Woods taking the wheel of the captain’s cart at the 2025 Ryder Cup.
The PGA of America announced Monday that Keegan Bradley – snubbed as a player for last year’s Ryder Cup in Rome – will instead be handed the keys as U.S. captain in New York.
The winner of the 2011 PGA Championship at Atlanta Athletic Club, Bradley has six PGA Tour wins and has played on two Ryder Cup teams, compiling a 4-3-0 record in 2012 and 2014. Bradley also went 2-2-1 in the 2013 Presidents Cup. He was in a strong position to be selected as a captain’s pick in 2023 for Rome, but he was passed over for the likes of Jordan Spieth and Justin Thomas before the U.S. team went on to lose 16 ½ -11 ½.
“I am incredibly honored to accept this opportunity to captain the United States team at the 2025 Ryder Cup,” Bradley said in a media release announcing the news. “I would like to thank the PGA of America Ryder Cup Committee for their trust in me as we embark on this journey to Bethpage Black.
“My passion and appreciation for golf’s greatest team event have never been stronger. The Ryder Cup is unlike any other competition in our sport, and this edition will undoubtedly be particularly special given the rich history and enthusiastic spectators at this iconic course. I look forward to beginning preparations for 2025.”
The biennial match will next be played Sept. 26-28, 2025, at Bethpage Black. Luke Donald will take another spin as the European captain after having led his team to victory in 2023 in Rome.
It is a bit of a change for the PGA of America to select Bradley, 38. Captains in recent decades have trended older, often at an age in which they are no longer competitive on the PGA Tour but not yet 50 and old enough to compete on the PGA Tour Champions. Bradley has played 16 events this season with two top-10s and 13 cuts made, and his most recent Tour victory was the 2023 Travelers Championship. He currently ranks 18th on the U.S. points list for this year’s Presidents Cup team, and he’s 24th in the very early points standings for the 2025 Ryder Cup.
The PGA of America had said early Monday that it planned to announce the captain at a press conference Tuesday in New York, but PGA President John Lindert changed plans and made the announcement Monday.
“I am proud and excited to name Keegan Bradley as captain of the 2025 United States Ryder Cup team,” Lindert, PGA Director of Golf at The Country Club of Lansing, said in the media release. “Keegan’s past Ryder Cup experience, strong relationships and unwavering passion for this event will prove invaluable as he guides the U.S. team over the next year and a half. We are confident that with Keegan at the helm, the 2025 U.S. Ryder Cup team will compete at Bethpage with the same confidence and determination that has defined his career.”
Woods had been offered the captain’s spot by the PGA of America but has said he is too busy to take the role in 2025. He has been fighting to come back from several serious injuries and recently took on board roles with the PGA Tour and the new PGA Tour Enterprises.
Tiger Woods has been offered the job as captain at Bethpage Black, but will he take it?
The PGA of America said Monday morning that it plans to announce the next U.S. Ryder Cup captain at noon Tuesday in New York.
Top of mind will be Tiger Woods as the possible captain, though Woods has said he is unsure if he wants the job as he continues to attempt another comeback from serious injuries and handles new duties as a board member with the PGA Tour and the new PGA Tour Enterprises. It’s unclear who might be the PGA’s next choice, with several players having been mentioned as candidates.
The biennial match will next be played Sept. 26-28, 2025, at Bethpage Black in New York. Luke Donald will take another spin as the European captain after having led his team to victory in 2023 in Rome.
The captaincy announcement will be made by PGA of America President John Lindert at the NASDAQ building and will be broadcast on Golf Channel and SiriusXM. It also will be livestreamed on the PGA’s X (Twitter) and Facebook accounts.
During his tenure, the PGA relocated its headquarters from Palm Beach Gardens, Florida to a fancy, new campus in Frisco, Texas.
Seth Waugh is stepping down from the PGA of America after electing not to renew his contract, which expires on June 30.
A national search for a new CEO, which will include internal and external candidates, is underway. During the transition, Chief Championships Officer Kerry Haigh will serve as interim CEO. Haigh will not be part of the candidate pool for the new CEO position.
“The goal from the start was to leave the room better than we found it and I believe that together we have done just that,” Waugh said. “Golf has never been younger or a better reflection of the greater population. It’s never been more forward leaning, more popular or considered cooler than it is today. I have often said that golf is one of the great engines of good on earth. I am perhaps the biggest all-time beneficiary of that good.”
Waugh, 66, joined the PGA as CEO in September 2018. He was on the verge of completing a three-year term as an independent director on the PGA’s board when his predecessor Pete Bevacqua left to become NBC Sports Group President – he’s currently serving as athletic director at Notre Dame – and Waugh was hired to take over.
“I may have gotten the job because of what I’ve done, my business stuff, but I took the job so that I could make a difference,” Waugh said shortly after starting as the head of an association that exceeded 30,000 club professionals for the first time during his tenure. “The opportunity to do that is what is fulfilling to me. That will be my legacy, not whether we win a Ryder Cup or have the biggest TV deal ever. It will be whether the members are better off.”
During his tenure, the PGA relocated its headquarters from Palm Beach Gardens, Florida, to a fancy, new campus complete with championship golf courses in Frisco, Texas, and committed to bringing 26 future PGA America championships – the PGA Professional Championship in April being the first of them – to the two courses built in its backyard. In his role, he also signed a lucrative 11-year TV deal with CBS and ESPN beginning in 2020.
“On behalf of the more than 30,000 PGA of America golf professionals, we are grateful for Seth’s leadership and for all that he accomplished for our members, our game, the business and our people,” said PGA of America President John Lindert in a statement. “He skillfully led us through incredibly challenging times and was always a great partner. We are fortunate to be able to call on him going forward for his always helpful advice and counsel.”
As former CEO of Deutsche Bank Americas, Waugh worked during his time there with the PGA Tour to create the former Deutsche Bank Championship in Boston, where he hired now-PGA Tour Commissioner Jay Monahan to be the first tournament director and served as an early mentor.
Ahead of the 106th playing of this year’s PGA Championship, the PGA of America’s flagship event, Waugh addressed the “messy” state of pro golf as the PGA Tour and LIV continue to battle for eyeballs and interest.
Waugh said he was “absolutely” worried about the game at the professional level, noting how “it seems to get messier every week.”
“I think the best thing for the game is a deal. And we’ve been very consistent on that front,” said Waugh. “What has been an unsustainable business model has put pressure on other places like the (PGA Tour) that creates some financial dynamics as well as other dynamics that are very hard, and quite frankly it puts some financial pressure on us, as well.”
The game of golf is in desperate need of characters, and the PGA Championship was better off thanks to Bryson.
LOUISVILLE, Ky. — On Saturday evening, as the sun set on Valhalla Golf Club at the PGA Championship, Bryson DeChambeau did what he does best.
I’m not talking about his chip-in eagle from off the green on the par-5 18th hole. I’m talking about how he celebrated that eagle. The bulked-up bomber turned on his star power, lunged into an epic fist pump and sent the thousands of fans surrounding the green into a full-on frenzy of excitement. DeChambeau had moved into a tie for fourth place at 13 under alongside Shane Lowry and Viktor Hovland, two shots behind 54-hole leaders Xander Schauffele and Collin Morikawa.
Come Sunday, DeChambeau dazzled the crown once again with a bogey-free 7-under 64 that was sealed with another electrifying fist-pumping moment on the final hole. Playing in the group ahead, DeChambeau took the clubhouse lead and tied Schauffele at 20 under, which equaled the record-low score in relation to par at a major championship. Had you told DeChambeau before the round that he’d shoot a blemish-free 64, he would’ve thought that was enough to win. After all, it would take a historic performance to top that.
“I seriously thought 18 was going to do it,” DeChambeau admitted after the scorecards were signed. “Then when I saw what Xander was doing, it’s like, ‘Man, he’s playing some unbelievable golf.’ Viktor was right there. I mean, he was beating me for quite awhile, and I was hitting it all over the place.”
“I mean, it was an impressive, impressive round of golf by all three of us,” he added. “I don’t know what else to say. It was just difficult.”
It’s rare when DeChambeau is left speechless, so you know this one hit hard. Since he turned pro in 2016, DeChambeau has never been afraid to speak his mind, no matter the topic, for better or worse. He’s tinkered with not only his game and clubs – so much so that he’s been dubbed the Mad Scientist – but also his personality. His detractors have called him out over the years for his, at times, cringey behavior and corny antics. There’s no denying he’s a quirky guy who struggled with the early fame he received in his career. When he took his talents to LIV Golf, DeChambeau made a few comments that I’m sure he would take back if he could.
But DeChambeau, now 30, appears to be living his best life. He’s matured but still has a youthful exuberance. He’s designing clubs built for his game. He’s contending in majors again. He’s having fun off the course and creating entertaining and informative content on YouTube. All of that has led to his re-emergence as one of the truly great showmen the game has to offer.
“YouTube has helped me understand that a little bit more. When the moment comes, knowing what to do, what to say, how to act is really important,” DeChambeau explained. “You know, when I was younger I didn’t understand what it was. I would have great celebrations and whatnot, but I didn’t know what it meant and what I was doing it necessarily for. Now I’m doing it a lot more for the fans and for the people around and trying to be a bit of an entertainer that plays good golf every once in a while.”
In the wake of his move to LIV, DeChambeau used to be booed at major championships. This week, he rode the good vibes like a wave and crowd-surfed his way back into the hearts of the fans at Valhalla. The game of golf is in desperate need of characters, and the PGA Championship was better off thanks to DeChambeau.
Sunday ended with high drama as Schauffele’s 21-under score set a record for a major championship. He needed to make every stroke as the possibility of a three-way tie for first with Bryson DeChambeau and Viktor Hovland loomed until the final putts on the 18th hole.
The play rose to the occasion of one of golf’s majors and so did the support in Louisville.
So for all the worry about whether the PGA will return from an event first played here in 1996, I’m here to tell you, it will. Louisville is much bigger than its shortcomings. The proof is in how this community shows up. How this community embraces big sporting events.
If that’s not good enough, well, the proof is in the dollar signs.
“This was the all-time, most-attended and highest-revenue PGA (Championship) in their history,” Valhalla club co-owner Jimmy Kirchdorfer said.
He said they not only set records in general admission and hospitality tickets, but the 700,000 square feet of hospitality tents spread out over the course was record-breaking as well.
Now, try to name a professional sports organization that ignores a potential revenue-generating — a record-setting revenue-generating — opportunity. The PGA of America isn’t one of them.
That’s not to say there’s no work to be done.
Valhalla has to get creative in how it will handle parking and pedestrian traffic into the golf club. There’s always been an uneasy mix of people walking along the road with no sidewalk or barriers and the cars that fill two eastbound lanes, two westbound lanes and a fifth turning lane in the middle.
Friday’s tragic death of John C. Mills brought focus into just how dangerous it is.
He was one of the many workers and volunteers that usually remain anonymous who showed up to work as a security guard for a vendor. He was killed when he was hit by a bus crossing over Shelbyville Road trying to enter Valhalla.
That accident led to an embarrassment for the city when Louisville police arrested Scottie Scheffler, the world’s No. 1-ranked golfer, stemming from what he labeled a “misunderstanding” as he tried to enter the course by driving around the scene.
When the charges are inevitably dropped — and the faster it becomes a random trivia question, the better it’ll be for the city — it should ultimately not factor into future events returning.
Kirchdorfer said he had “no doubt” Valhalla would continue to bring major golf events to the city. (He added that the club has “never thought about” being open to a LIV Golf-sponsored event.)
A major golf event may not return as fast as some wish — the PGA Championship has already selected its future sites through 2031. But the wait from the last time it was here was 10 years from Rory McIlroy’s win in 2014, and before that the gap was 14 years from Tiger Woods’ win in 2000.
“Selfishly, I hope it has an opportunity to come back,” said Louisville native and St. Xavier graduate Justin Thomas, who finished tied for eighth at 13 under. “… Louisville shows out when they have the opportunity to (watch golf tournaments), and they did this week.”
The PGA Championship returning to Valhalla came on the 60-year anniversary of Louisville native Bobby Nichols winning the 1964 PGA Championship — his lone major — in Columbus, Ohio. There’s enough of a golf heritage here that it won’t just be hastily disregarded in the future. Maybe even enough that Schauffele’s lead will be followed and people will learn to say the name right.
Reach sports columnist C.L. Brown at clbrown1@gannett.com, follow him on X at @CLBrownHoops.
The 30-year-old won the 2024 PGA Championship on Sunday at 21 under by one shot over Bryson DeChambeau to claim his long-awaited first major title at Valhalla Golf Club. Schauffele shot rounds of 62-68-68-65 to set a major championship scoring record in relation to par.
For his efforts, Schauffele will take home the top prize of $3.33 million, a record-high winner’s share for the championship. DeChambeau will bank $1,998,000 as a consolation prize. Third-place Viktor Hovland will also clear seven figures with his $1,258,000.
With $18.5 million up for grabs, here’s how much money each player earned at the 2024 PGA Championship at Valhalla.
2024 PGA Championship prize money
Position
Player
Score
Earnings
1
Xander Schauffele
-21
$3,330,000
2
Bryson DeChambeau
-20
$1,998,000
3
Viktor Hovland
-18
$1,258,000
T4
Thomas Detry
-15
$814,000
T4
Collin Morikawa
-15
$814,000
T6
Justin Rose
-14
$639,440
T6
Shane Lowry
-14
$639,440
T8
Billy Horschel
-13
$521,417
T8
Scottie Scheffler
-13
$521,417
T8
Justin Thomas
-13
$521,417
T8
Robert MacIntyre
-13
$521,417
T12
Alex Noren
-12
$359,943
T12
Rory McIlroy
-12
$359,943
T12
Taylor Moore
-12
$359,943
T12
Lee Hodges
-12
$359,943
T12
Dean Burmester
-12
$359,943
T12
Sahith Theegala
-12
$359,943
T18
Ryo Hisatsune
-11
$230,764
T18
Keegan Bradley
-11
$230,764
T18
Harris English
-11
$230,764
T18
Austin Eckroat
-11
$230,764
T18
Tony Finau
-11
$230,764
T23
Tom Hoge
-10
$170,137
T23
Maverick McNealy
-10
$170,137
T23
Russell Henley
-10
$170,137
T26
Tommy Fleetwood
-9
$113,962
T26
Brooks Koepka
-9
$113,962
T26
Corey Conners
-9
$113,962
T26
Brian Harman
-9
$113,962
T26
Min Woo Lee
-9
$113,962
T26
Kurt Kitayama
-9
$113,962
T26
Ben Kohles
-9
$113,962
T26
Mark Hubbard
-9
$113,962
T26
Tom Kim
-9
$113,962
T35
Brice Garnett
-8
$79,182
T35
Max Homa
-8
$79,182
T35
Doug Ghim
-8
$79,182
T35
Hideki Matsuyama
-8
$79,182
T39
Jordan Smith
-7
$66,847
T39
Joaquín Niemann
-7
$66,847
T39
Alexander Bjork
-7
$66,847
T39
Aaron Rai
-7
$66,847
T43
Dustin Johnson
-6
$48,969
T43
Grayson Murray
-6
$48,969
T43
Byeong Hun An
-6
$48,969
T43
Adam Svensson
-6
$48,969
T43
Lucas Glover
-6
$48,969
T43
Will Zalatoris
-6
$48,969
T43
Jason Day
-6
$48,969
T43
Matt Wallace
-6
$48,969
T43
Jordan Spieth
-6
$48,969
T43
Lucas Herbert
-6
$48,969
T53
Andrew Putnam
-5
$32,587.
T53
Erik van Rooyen
-5
$32,587
T53
Jesper Svensson
-5
$32,587
T53
Patrick Cantlay
-5
$32,587
T53
Patrick Reed
-5
$32,587
T53
Thorbjorn Olesen
-5
$32,587
T53
Zac Blair
-5
$32,587
T60
Talor Gooch
-4
$27,017
T60
Adam Hadwin
-4
$27,017
T60
Gary Woodland
-4
$27,017
T63
S.H. Kim
-3
$25,202
T63
Rickie Fowler
-3
$25,202
T63
Cameron Young
-3
$25,202
T63
Tyrrell Hatton
-3
$25,202
T63
Cameron Smith
-3
$25,202
T68
Sebastian Soderberg
-2
$23,537
T68
Rasmus Højgaard
-2
$23,537
T68
Luke Donald
-2
$23,537
T68
Nicolai Hojgaard
-2
$23,537
72
Braden Shattuck
-1
$22,830
T73
Alejandro Tosti
E
$22,560
T73
Martin Kaymer
E
$22,560
75
Ryan Fox
2
$22,350
76
Stephan Jaeger
5
$22,230
77
Jeremy Wells
6
$22,140
78
Brendon Todd
9
$22,100
Players who missed the cut and turned in a 36-hole score earned $4,000. Any player who made the cut but failed to submit a 72-hole score was also paid $4,000.
What brought Schauffele to his crowning moment was a hide thicker than he was ever given credit for.
LOUISVILLE, Ky. — Spend enough time around elite golfers and it becomes clear that the ingredients for success – and sanity, for that matter – are a short memory, a thick hide and a stout ego. All three are intimately connected, but ego is the most important component, with the others essential for keeping it intact.
Padraig Harrington isn’t known as boastful or brash, but in a long-ago conversation the amiable Dubliner stressed the importance of self-admiration in professional golf. “I have a huge ego. We all do,” he said. “Do you think we’d go out and risk having our heads chopped off every week if we didn’t want the glory that comes with winning?”
One hundred fifty-six egos came to Valhalla for the 106th PGA Championship. Most are like Harrington’s, strictly professional, largely understated and well-disguised. A few are more obvious and worn openly, like the personal logo emblazoned on the sleeve of Bryson DeChambeau, which resembles a paramilitary patch favored by mercenaries who serve unsavory causes. By Sunday afternoon, it was clear who among the egotists could call upon the benefit of having a short memory too.
Viktor Hovland could. A few days earlier, he was so mired in the quagmire of swing theories that he considered withdrawing from the tournament. An 11th-hour reunion with the instructor who helped him earn more than $35 million in 2023 provided clarity and erased confusion. Collin Morikawa’s story was similar. He left his longtime coach, Rick Sessinghaus, last year but recently returned to base camp and his old self. Shane Lowry forgot a season of iffy putting and moved into contention because of the short stick. Even Scottie Scheffler needed a touch of amnesia, moving beyond his detour to jail 48 hours earlier.
Most tour players will tell you that a bad shot has a longer life span than a good one, that misfires at a crucial moment linger longer in the memory than well-executed deliveries. The ability to forget those shots – or to at least rationalize them – is key. Jack Nicklaus won 18 majors in part by creating alibis for his 19 second-place finishes. Even today, the Bear struggles to recall the particulars of those times he came up short.
It’s a skill Xander Schauffele has had to call upon often in his still-young career. He has seven PGA Tour wins but twice as many runners-up. His 42 top-five finishes entering the 2024 PGA Championship are almost a quarter of his career starts. That’s an awful lot of time in the mix with not a lot to show for it. In majors, a similar trend. Through 27 starts before this week, a dozen top 10s, half of them top 5s, two of them seconds. Yet no trophy, jug or jacket.
That’s where the thick hide comes in.
If there was crushing disappointment along the way, and there must have been, Schauffele hid it gamely. Every near miss was chalked up as a lesson learned, as experience gained, as steps taken closer to the goal, his wan smile permafixed. Analysis by others wasn’t always so optimistic. He was accused of lacking fortitude, of tilting toward safe options on Sundays, of waiting for others to lose rather than grabbing victory by the throat.
Perhaps he was nicked by those razors so often that eventually they no longer drew blood. None of those traits were in evidence at Valhalla. Not when he opted for fairway metal from the bunker on No. 10, even when the aggressive play led to bogey. Not when he slashed 4-iron from a treacherous stance on No. 18, when faint hearts would have played it safer. Not when he nipped lob wedge from a tight lie to the final green. And certainly not when he rolled in the winning putt from 6 feet, 2 inches.
It’s facile to say that a golfer deserves a major championship victory. After all, the game’s toughest titles are hard earned, and many terrific talents never earned what seemed their due. But this one was deserved. Not merely on talent and application, but on attitude. We live in an era when athletes too often default to a ‘woe-is-me’ disposition, quick to reassign responsibility for shortcomings, eager to deflect fair criticism as unduly harsh. Schauffele never did.
Buried somewhere in there is an ego and a short memory. But what brought Schauffele to his crowning moment in Louisville was a hide thicker than he was ever given credit for.
In 27 previous major starts, Schauffele had 12 top 10s without a win.
LOUISVILLE, Ky. — After getting lapped by Rory McIlroy in the final round of the Wells Fargo Championship one week ago, Xander Schauffele shook hands on the 18th green with his longtime caddie Austin Kaiser and told him, “We’ll get one soon, kid.”
“It was like the most clarity I’ve ever had,” Kaiser said. “I’m like, yeah, he truly believes it.”
Soon arrived just seven days later as Schauffele shattered the narrative that he couldn’t close by sinking a 6-foot birdie putt at the 18th hole on Sunday to end a nearly two-year winless spell and claim the 106th PGA Championship and his first major championship.
“I just heard everyone roaring and I just looked up to the sky in relief,” Schauffele said.
He closed with an impressive 6-under 65 at Valhalla Golf Club to edge Bryson DeChambeau (64) by one stroke, shooting a 72-hole total of 21-under 263, the lowest score in relation to par and the lowest 72-hole scoring total at a major championship. It’s his eighth career PGA Tour title and this one took patience, perseverance and proved his true grit.
Schauffele entered the week as the only player in the top five of the Official World Golf Ranking without a major championship. He’s had several close calls this season, blowing leads at the Players Championship among others.
“I’ll lick my wounds and right back to it next week,” he said after that disappointment in March, and that the next win would be sweeter after McIlroy fired a Sunday 65 to beat him by five strokes. Schauffele didn’t let the noise that he couldn’t close or that he was the best active player never to win a major bother him.
“People begin to talk and the narrative…it’s so easy to listen to that,” said Chris Como, who became his swing instructor this year.
Schauffele had been coached by his father, Stefan, since he was a kid, but he recently relocated from the West Coast to Florida and began working with Como, who has taught the likes of Tiger Woods and DeChambeau in the past and whose current stable includes Jason Day. They didn’t make household changes to his swing, just getting the club a little bit more on plane and his shoulders a little bit steeper. Combined with his gym work, he’s added another gear.
“This year he’s hitting it even further,” Justin Thomas said on Thursday. “As good as he drove it, now he’s doing the same, just 15 yards further.”
Como’s involvement allowed Schauffele’s father to take a backseat. “He trusts him a lot, I trust him a lot,” Xander said.
But his father still played a role this week, sending positive texts, including one of his favorite sayings on Saturday night — a steady drip breaks the stone — although he wrote it in German and Xander needed a translation.
Schauffele stuck to his process and adhered to his father’s words of wisdom.
“I believe that if you put in the hard work and you let yourself do what you think you can do, you’re going to have some fruits to the labor,” he said. “I’ve felt like I’ve been on this sort of trending path for quite some time. I really had to stay patient and keep the self-belief up, and I was able to do both those things.”
Schauffele is a member of the celebrated “Class of 2011,” but he was often lost in the shuffle as Jordan Spieth and Justin Thomas received accolades and collected their majors. Schauffele had his chances at winning his share of hardware, including finishing T-2 at the 2018 British Open and 2019 Masters, and recording 12 top-10 finishes in majors. Kaiser had a good feeling about Valhalla. When Colt Knost, the CBS commentator and host of a podcast, asked him about a month ago who he thought would win, Kaiser, who was Schauffele’s teammate at San Diego State, named his boss.
“He said, ‘Why do you say that?’ And I go, ‘Zoysia [grass]. He’s played very well on it, it’s a long-ball hitters course and we’re hitting the hell out of it right now.’ And I was like, ‘He’s gonna do it there.’ Colt said, ‘I’m gonna pick you, don’t let me down.’ ”
Schauffele, 30, raced out of the gate with a course-record 9-under 62, setting a PGA Championship record and notching just the fourth 62 in major championship history. (Shane Lowry would become the fifth to do so during the third round on Saturday.) Schauffele became the first player to shoot 62 at a major and win. He followed with a pair of 68s and shared the 54-hole lead with Collin Morikawa. A bunched leaderboard and soft, receptive greens and ideal conditions for scoring meant Schauffele knew he’d have to be aggressive. He targeted 22 under as the winning score in what would turn into a three horse race between Schauffele, DeChambeau and Norway’s Viktor Hovland, who finished third, three back.
Schauffele opened his final round by walking in an uphill 28-foot birdie putt. He showed a magician’s touch with a delicate pitch from 54 yards and thick rough at the fourth to inside 5 feet. He holed a 15-foot par putt at No. 6, calling it “big for me.” At No. 7, he splashed out of the front greenside bunker at the par 5 and made another birdie putt. His lead grew to two with a birdie at No. 9, hoisting a short iron to 11 feet and sinking the putt to turn in 31.
He would make his one hiccup of the day at the par-5 10th, the easiest hole on the course, lipping out a 6-foot par putt and when Hovland birdied ahead of him, his third birdie in a four-hole stretch, Schauffele had lost the lead.
During his winless drought, Schauffele had tried various approaches to looking at the leaderboard and on Sunday, he decided to look at them every chance he got.
“I really wanted to feel everything,” he said.
Playing the 11th hole, he spied a big board and the reality of the moment sunk in. “I thought I had the lead, so when I looked up at the board I was like, oof, I saw Hovie was at 19, so I was back into chasing mode.”
It was time for Schauffele to live another of his father’s positive messages, the type he used to leave in his scorecard as kid playing in Southern California Junior events: commit, execute, accept. Schauffele bounced back from bogey with consecutive birdies at Nos. 11 and 12 to reach 20 under.
“He showed grit, and that’s who he is as a person,” Kaiser said. “He’s gonna fight until the end.”
So, too, did DeChambeau, who received a fortuitous break at No. 16 when he pulled his tee shot left and the ball spit out of the trees into the middle of the fairway.
“I said thank you to the tree,” DeChambeau said.
Then he drilled an 8-iron to 3 feet and made birdie to improve to 19 under and one back. DeChambeau got up and down at the par-5 18 to tie for the lead and broke into celebration. Schauffele kept scraping out pars from No. 13 through 17. Drip, drip, drip against the rock. As he walked up to his second shot on the 72nd hole knowing a birdie wins and a par would mean a playoff, it was time to commit and execute — he refused to accept the alternative of going extra holes with DeChambeau.
“I just kept telling myself, man, someone out there is making me earn this right now. I just kept grinding. I get up there and just kind of chuckled. I was like, if you want to be a major champion, this is the kind of stuff you have to deal with,” he said.
Standing inside a fairway bunker and with his ball on grass above his feet, Schauffele choked up on a 4-iron and took a baseball-like cut that drew just short of the green on the split fairway to set up a pitch that he hit to 6 feet.
“His short game is unreal, as good as I’ve seen in a long time,” said French golfer Thomas Levet, who was walking with Schauffele for France’s Canal +. “He reminds me a lot of Seve.”
“He knew what he had to make on 18, and that’s what great players do,” Morikawa said.
Schauffele spread his arms wide and looked to the sky, a sense of relief and satisfaction etched on his face as the putt caught the left lip and slid in. He joined Phil Mickelson (2005) and Payne Stewart (1989) as the only PGA champions to win by one after making birdie on the 72nd hole.
Schauffle quickly called his father on the way to the 18th green for the trophy presentation but told his wife, Maya, to hang up for him as his father was bawling into the phone and it was making him too emotional. Schauffele’s wife didn’t grow up around golf but in the 11 years they’ve been together she’s learned to understand what these big moments mean. She’s seen him celebrate a Ryder Cup win and an Olympic gold medal in Tokyo in 2021 but she sensed that winning a major was the ultimate to her husband.
“Winning the gold medal was such an achievement but something about the majors you know when I hear all these guys talking about having a major on your belt just is all time, so I think this means the world to him,” she said.
All those collective drips had finally broken the rock and the narrative that he couldn’t close, that he was too soft to win a major. But Schauffele, who improved to No. 2 in the world, was ready to celebrate with one of his trademark cigars but already began talking about how his work was far from over.
“All of us are climbing this massive mountain. At the top of the mountain is Scottie Scheffler. I won this today, but I’m still not that close to Scottie Scheffler in the big scheme of things,” he said. “I got one good hook up there in the mountain up on that cliff, and I’m still climbing. I might have a beer up there on that side of the hill there and enjoy this, but it’s not that hard to chase when someone is so far ahead of you.”