2020 has been a year of deals and accomplishments for LeBron James and while he and his new-look Los Angeles Lakers squad look to defend their NBA Championship, one of LeBron’s off-court businesses cashed in again just before the end of the year.
The sports nutrition company Ladder, which James started with Arnold Schwarzenegger as well as a host of other investors and athlete personalities, has been acquired by the digital fitness company Openfit to be the company’s official nutrition provider. Openfit announced the acquisition on Wednesday and LeBron James celebrated the news on social media on Wednesday morning as well.
“After pushing my body to its limits season after season, I needed a different level of supplements that I could trust to complement my workouts and aid in the recovery process. With Ladder, we achieved that. We were able to work with experts to create an incredible line of certified, high caliber supplements for all athletes, but we always recognized that is just one part of the process,” said LeBron James, champion athlete and Ladder co-founder in a press release about the acqusition. “Now with the reach and resources of the Openfit platform, we’re excited about bringing this all together and creating a new level of training and nutrition that fits everyone’s individual needs.”
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