The Big Ten Conference has finally announced its much-awaited media rights deal after reaching agreements with CBS, FOX, NBC, and NBCUniversal’s Peacock for distribution. Beginning in the fall of 2023, the Big Ten will operate an unprecedented morning-to-night broadcast schedule. Starting next football season FOX will air Big Ten games at 11:00 am CT, CBS at 2:30 pm CT, and NBC in Prime Time. The media rights agreements will begin July 1, 2023, and run through the 2029-30 season.
Reports state that the conference will earn between $7-$8 billion over the length of the 7-year contract. Brett McMurphy of Action Network HQ has said that a source close to the agreement says the deal contains “contract escalators may increase value to nearly $10 billion, so B1G “is not done expanding.”
Big Ten lands 7-year media rights agreement w/Fox, CBS, NBC, Peacock & FS1 worth record $7 billion-$8 billion, network sources told @ActionNetworkHQ. Contract escalators may increase value to nearly $10 billion, so B1G "is not done expanding," sources saidhttps://t.co/irRBVeQjYc
— Brett McMurphy (@Brett_McMurphy) August 18, 2022
A Big Ten press release states that the three partner networks (CBS, FOX, and NBC) will broadcast the seven Big Ten Football Championship Games over the deal’s life on a rotating schedule.
CBS: 2024, 2028
FOX: 2023, 2025, 2027, 2029
NBC: 2026