Lexi Thompson is the new face of Maxfli. The 11-time LPGA winner has signed an endorsement agreement with Maxfli for the 2024 season and will play the Maxfli Tour ball. She will also take part in a series of marketing campaigns for the brand.
The Maxfli Tour Series is sold exclusively at Dick’s Sporting Goods and Golf Galaxy for $39.99 per dozen.
“I’ve been testing the Maxfli Tour Series for a few months now, and the Maxfli Tour ball exceeded my expectations,” Thompson said in a release. “The ball fits my game extremely well, increasing my ball speed without sacrificing control. I’m excited to be joining forces with a brand that has such a longstanding, proven reputation for high-quality and performance.
Thompson begins her 13th season on the LPGA at this week’s Drive On LPGA Championship at Bradenton Country Club in her native Florida. Last season, Thompson’s game took a nosedive as she struggled with her ball-striking.
A new swing thought from new instructor Tony Ruggiero, however, turned things around in time for the Solheim Cup in Spain. After a 3-1-0 performance for Team USA, Thompson went on to tee it up on the PGA Tour for the first time at the Shriners Children’s Open, where she carded a second-round 69. Thompson averaged 301 yards off the tee over two rounds in Las Vegas and tied for 13th in driving accuracy against the men, hitting 20 of 28 fairways.
She was back.
“Lexi is a remarkable golfer, and I can’t think of a better player to have join the Maxfli family as an exclusive partner for the Maxfli golf balls,” said Aimee Watters, VP Vertical Brand Marketing, DICK’S Sporting Goods.
“Becoming only the seventh woman to compete in a PGA event is so impressive, and we know there is more to come! We feel honored to have Maxfli be a part of her journey and are confident that she will continue to break records, while using our Tour series ball on the course.”
Thompson told Golfweek in Bradenton that she took one week off after the Grant Thornton Invitational and then got back to work.
“It’s definitely a big year with the Olympics and Solheim Cup,” said Thompson, who has a tattoo of the Olympic rings on her left wrist. “Anytime I can represent my country I want to be on those teams.”
Thompson also hired a new full-time caddie in Colton Heisey, who worked for her four times last season. Heisey, a six-year caddie veteran of the PGA Tour and Korn Ferry Tour, had previously worked for Thompson’s brother Curtis.
“We just make a great team,” said Thompson. “I just want somebody out here, obviously I depend on him a lot with numbers, don’t carry a yardage book, but big personality for me. To just keep me relaxed in between shots and have a good time.”
Heisey first caddied for Thompson at the Kroger Queen City Championship where she tied for 19th, her best finish of the season after eight missed cuts.
“She stripes it,” said Heisey. “It’s nice too because we’re the same age so we get along great. It’s refreshing for sure.”
