‘I firmly believe that I’m on the winning side of how things are going to evolve’: Phil Mickelson believes PGA Tour is ‘trending downwards’

“I see the PGA Tour trending downwards and I love the side that I’m on.”

In the war that is LIV Golf vs. the PGA Tour, Phil Mickelson believes he’s on the winning side.

At this week’s Greg Norman-run showcase in Saudi Arabia, the man known as Lefty didn’t mince words when it came to each league’s current and future status in the game of golf.

“I firmly believe that I’m on the winning side of how things are going to evolve and shape in the coming years for professional golf,” Mickelson said Thursday before the 54-hole no-cut event gets underway Friday with a shotgun start.

“We play against a lot of the best players in the world on LIV and there are a lot of the best players in the world on the PGA Tour. And until some of the — well until both sides sit down and have a conversation and work something out, both sides are going to continue to change and evolve.”

LIV’s continued pursuit of evolution took another step last week as they announced a “strategic alliance” with the little-known MENA Tour in an effort to receive Official World Golf Ranking points for its players.

The OWGR denied LIV members points for their events in Bangkok and Jeddah but has yet to clarify if future events will yield different results.

Dustin Johnson, who has finished inside the top eight in five of six LIV events including a win at the Boston stop, has fallen to No. 24 in the world. Cameron Smith, thanks to his win at the Open, remains at No. 2.

Despite its lack of recognition from golf’s power rankers, Mickelson believes LIV and the Tour are headed in opposite directions.

“I see LIV Golf trending upwards, I see the PGA Tour trending downwards and I love the side that I’m on. And I love how I feel. I love how I’m reinvigorated and excited to play golf and compete. I love the experience. I love the way they treat us.”

Could it be this newfound energy Mickelson has discovered comes from the relieved stress of no longer having to compete for a spot above the cut line — during his last full season on Tour, he had twice as many missed cuts as top 40s — or maybe it’s because he can finally let his calves breathe during tournament rounds.

Who could know for sure?

Phil Mickelson waits to tee off from the 12th tee box during the first round of a LIV Golf tournament at Rich Harvest Farms. Mandatory Credit: Jamie Sabau-USA TODAY Sports

When asked if he’s surprised LIV has been able to pull off what they have, Mickelson gave credit to Saudi Arabia’s Public Investment Fund.

“I’m not surprised, no. I believe in the passion — look, the game of golf is very lucky to have the PIF invest in the game,” he said. “The sport of the game of golf is being influxed with billions of dollars now. And the ability to go global and make golf a truly global sport is really beneficial for the game.”

In unrelated news, Brendan Steele finished his first round Thursday with a one-shot lead as the PGA Tour plays the Zozo Championship in Japan.

Mickelson’s LIV resume has improved over the last few events. After opening with four straight finishes outside the top 30 in 48-man fields, the 52-year-old grabbed 8th in Chicago and 17th in Bangkok.

He’ll need something similar this week in Jeddah as his Hi Flyers GC currently sits ninth out of 12 teams with the team championship in Miami next on the calendar.

[vertical-gallery id=778047768]

 

‘I firmly believe that I’m on the winning side of how things are going to evolve’: Phil Mickelson believes PGA Tour is ‘trending downwards’

“I see the PGA Tour trending downwards and I love the side that I’m on.”

In the war that is LIV Golf vs. the PGA Tour, Phil Mickelson believes he’s on the winning side.

At this week’s Greg Norman-run showcase in Saudi Arabia, the man known as Lefty didn’t mince words when it came to each league’s current and future status in the game of golf.

“I firmly believe that I’m on the winning side of how things are going to evolve and shape in the coming years for professional golf,” Mickelson said Thursday before the 54-hole no-cut event gets underway Friday with a shotgun start.

“We play against a lot of the best players in the world on LIV and there are a lot of the best players in the world on the PGA Tour. And until some of the — well until both sides sit down and have a conversation and work something out, both sides are going to continue to change and evolve.”

LIV’s continued pursuit of evolution took another step last week as they announced a “strategic alliance” with the little-known MENA Tour in an effort to receive Official World Golf Ranking points for its players.

The OWGR denied LIV members points for their events in Bangkok and Jeddah but has yet to clarify if future events will yield different results.

Dustin Johnson, who has finished inside the top eight in five of six LIV events including a win at the Boston stop, has fallen to No. 24 in the world. Cameron Smith, thanks to his win at the Open, remains at No. 2.

Despite its lack of recognition from golf’s power rankers, Mickelson believes LIV and the Tour are headed in opposite directions.

“I see LIV Golf trending upwards, I see the PGA Tour trending downwards and I love the side that I’m on. And I love how I feel. I love how I’m reinvigorated and excited to play golf and compete. I love the experience. I love the way they treat us.”

Could it be this newfound energy Mickelson has discovered comes from the relieved stress of no longer having to compete for a spot above the cut line — during his last full season on Tour, he had twice as many missed cuts as top 40s — or maybe it’s because he can finally let his calves breathe during tournament rounds.

Who could know for sure?

Phil Mickelson waits to tee off from the 12th tee box during the first round of a LIV Golf tournament at Rich Harvest Farms. Mandatory Credit: Jamie Sabau-USA TODAY Sports

When asked if he’s surprised LIV has been able to pull off what they have, Mickelson gave credit to Saudi Arabia’s Public Investment Fund.

“I’m not surprised, no. I believe in the passion — look, the game of golf is very lucky to have the PIF invest in the game,” he said. “The sport of the game of golf is being influxed with billions of dollars now. And the ability to go global and make golf a truly global sport is really beneficial for the game.”

In unrelated news, Brendan Steele finished his first round Thursday with a one-shot lead as the PGA Tour plays the Zozo Championship in Japan.

Mickelson’s LIV resume has improved over the last few events. After opening with four straight finishes outside the top 30 in 48-man fields, the 52-year-old grabbed 8th in Chicago and 17th in Bangkok.

He’ll need something similar this week in Jeddah as his Hi Flyers GC currently sits ninth out of 12 teams with the team championship in Miami next on the calendar.

[vertical-gallery id=778047768]

 

Sergio Garcia dishes on Ryder Cup future, not feeling ‘welcome’ on DP World Tour after LIV Golf move

Garcia is 25-13-7 in 10 appearances, and his 28.5 points is a Ryder Cup record.

The last time we saw Sergio Garcia at the Ryder Cup, the Spaniard earned three points for Team Europe at Whistling Straits in 2018.

Fans didn’t know it at the time, but that week in Wisconsin may end up as Garcia’s last time representing the Europeans in the biennial bash against the Americans. The 42-year-old would have most likely been a captain’s pick at best for the 2023 Ryder Cup in Italy, but the event’s all-time points leader would have undoubtedly been a future captain — that is until he joined LIV Golf.

While his fellow countryman Jon Rahm has been supportive of LIV players still being on the European Ryder Cup team, the likes of Rory McIlroy have not. In a recent interview with Sports Illustrated ahead of LIV’s regular-season finale at Royal Greens Golf and Country Club in Jeddah, Saudi Arabia, Garcia admitted he heard players speak out against his involvement and said, “if the team is better without me, I’d rather be out of it.”

“There’s obviously several guys who feel strongly that way. The (DP World) Tour is on that same thought. So I don’t want to be something that might hurt the team. I love the Ryder Cup too much,” said Garcia, who joined the upstart series led by Greg Norman and backed by the Kingdom’s Public Investment Fund knowing his Ryder Cup future could be in doubt. “Obviously, it’s sad for me, how much I love the Ryder Cup and everything I’ve been able to do with Europe there. That’s the way they want it. I’m just helping out.”

An uncomfortable tension in the team room isn’t the only obstacle in Garcia’s way. The 16-time DP World Tour winner won’t retain his membership due to failed obligations. In order for players to remain members, they must play in four tournaments, including three Rolex Series events as well as one in their home country. So far, Garcia has played in the Dubai Desert Classic (T-12), BMW International Open (T-48) and BMW PGA Championship (WD), leaving him one shy of the Rolex and home country rules.

“It was a hard decision. But unfortunately, it doesn’t feel like I’m very welcome there, so I don’t want to be a bother to anyone,” Garcia said of his decision to not enter next week’s DP World Tour stop in his native Spain. As pointed out by SI, if Garcia had played well at the Mallorca Golf Open, he may have been able to qualify for the DP World Tour’s season-ending stop in Dubai and meet the Rolex requirement.

Garcia boasts a 25-13-7 Ryder Cup record in 10 appearances, one shy of all-time leader and fellow LIV player, Lee Westwood (11). His 28.5 points is a record and five clear of the all-time American mark, held by Billy Casper (23.5).

[listicle id=778299539]

[mm-video type=playlist id=01es6rjnsp3c84zkm6 player_id=01evcfxp4q8949fs1e image=https://golfweek.usatoday.com/wp-content/plugins/mm-video/images/playlist-icon.png]

Graeme McDowell on LIV Golf not earning OWGR points: ‘The word ‘Official’ has to go away’ from rankings

“The word ‘Official’ has to go away from OWGR if they don’t take care of the players out here.”

Graeme McDowell didn’t mince words when he addressed LIV Golf’s ongoing quest to earn Official World Golf Ranking points.

“We all agree and I think most people in the world of golf would agree that the field out here is to a certain strength now where it’s impossible to ignore the talent that’s out here,” said McDowell ahead of LIV’s final regular season event this week at Royal Greens Country Club in Jeddah, Saudi Arabia.

“The word ‘Official’ has to go away from OWGR if they don’t take care of the players out here.”

McDowell’s argument centered around Dustin Johnson, who wrapped up LIV’s season-long individual championship last week in Bangkok to claim the $18 million bonus prize on top of the $12 million he made over the previous six events thanks to five top-10 finishes and a win in Boston (not to mention four straight team victories worth an additional $750,000 per event).

“If (Johnson’s) world ranking is inaccurate, then the whole system is inaccurate,” said McDowell.

“We’re going to get world ranking points. Just right now it’s another way,” added Johnson. “If we wait too long, all of our rankings are going to drop so much, it’s not going to matter. We are hoping (the OWGR) do the right thing, and all of us hope to hear in the next week or so and this will all go away.”

Don’t hold your breath.

The OWGR announced LIV wouldn’t receive points for its Bangkok or Jeddah events after the upstart circuit led by Greg Norman and backed by Saudi Arabia’s Public Investment Fund formed a “strategic alliance” with the developmental MENA Tour in an attempt to force the OWGR to grant points. The MENA Tour was granted OWGR points in 2016, five years after it was founded in 2011.

McDowell and Johnson were joined by Harold Varner III for their pre-event press conference in the Kingdom – the trio is the three past winners of the Saudi International event held at Royal Greens – and the 32-year-old who’s known for honestly speaking his mind had a different take on LIV’s struggle to earn points.

“For me, I think we knew what we were getting into. I think it’s easy to sit here and say what could happen, what should happen. But obviously, for me, I knew what was going to happen. Like, it wasn’t going to be easy,” he explained. “I think the people at LIV did an unbelievable job … because I don’t know about the check marks. Honestly, I could care less. I knew exactly what was going to happen. I knew what could happen in my career and I accept that.

“I’ve had a great time out here. So the world ranking thing, it’s just been a part of golf for so long, and now all of a sudden some feathers have been ruffled. It’s funny, though, I think. But it is what it is.”

[mm-video type=playlist id=01es6rjnsp3c84zkm6 player_id=01evcfxp4q8949fs1e image=https://golfweek.usatoday.com/wp-content/plugins/mm-video/images/playlist-icon.png]

Dustin Johnson doesn’t sound like he regrets ditching PGA Tour for LIV Golf

Johnson, with a heavy dose of sarcasm: “I was really regretting my decision to come here. It’s just been terrible.”

Dustin Johnson made a name for himself on the PGA Tour. He won 24 times, reached No. 1 in the Official World Golf Ranking and won two majors including the COVID 2020 Masters.

Let’s just say he isn’t missing it.

At the end of May, Johnson’s name was featured in the field for LIV Golf’s first-ever event in London and he resigned from the Tour. He’s gone on to finish eighth or better in all but one LIV event since, including a win in Boston. Due to his six-event record, Johnson was awarded with the season-long individual title on Monday. This achievement came with a $18 million bonus.

At this week’s LIV event in Jeddah, Johnson was asked if his four-month journey playing for the Saudi-backed circuit has met his expectations.

“We were talking about this yesterday. I was really regretting my decision to come here. It’s just been terrible,” Johnson sarcastically claimed.

Earning a lot of money playing golf isn’t new to Johnson. He earned over $74 million on the PGA Tour throughout his career. When he joined LIV, it was for reportedly over $125 million.

At this point, $18 million might be pocket change.

[vertical-gallery id=778066110]

[mm-video type=playlist id=01es6rjnsp3c84zkm6 player_id=01evcfxp4q8949fs1e image=https://golfweek.usatoday.com/wp-content/plugins/mm-video/images/playlist-icon.png]

Defending Zozo champ Hideki Matsuyama pledges allegiance to PGA Tour, supports OWGR points for LIV Golf

“Yeah, I’m a member of the PGA Tour. Never been prouder, especially last week at the Presidents Cup,” said Matsuyama.

Hideki Matsuyama is back home in his native Japan to defend his title at the PGA Tour’s Zozo Championship. He won in storybook fashion a year ago, shooting a final-round 5-under 65 at Accordia Golf Narashino Country Club in Chiba to claim the title by five strokes.

The 2021 Masters champion will receive a hero’s welcome when he tees off in the first round, but when he met the media on Tuesday the questions focused on rumors that have persisted for months that he has received a lucrative offer to join LIV Golf, the upstart league backed by Saudi Arabi’s Public Investment Fund.

Right out of the box, Matsuyama was asked to confirm his allegiance to the PGA Tour.

“Yeah, I’m a member of the PGA Tour. Never been prouder, especially last week at the Presidents Cup,” he said through his American translator Bob Turner. “Yeah, I’m fully committed to the PGA Tour, I’m a member.”

Next question.

But the media wasn’t done peppering Matsuyama about LIV. After being questioned about the future of the Zozo event in the Tour’s schedule, Matsuyama was asked if LIV golfers should receive points for playing on the renegade circuit.

“Personally, I think they should be able to,” Matsuyama said, “however, there’s a procedure that they have to follow, too, with the ranking points.”

That was the last question before the press conference shifted to Japanese only, of which a transcript was not made available of his answers.

World Ranking points have emerged as a key battle ground that could impact the future of LIV and whether more PGA Tour pros will be willing to make the leap to LIV. Most of the LIV players, outside of recent British Open winner Cameron Smith who is exempt for five years into all the majors, will need to depend on remaining in the top 50 in the world to qualify for future majors such as the U.S. Open and PGA Championship. In an effort to back door its way into ranking points for its members, LIV Golf announced a strategic alliance with the Mena Tour.

Matsuyama wasn’t the only Tour pro asked whether he thought LIV golfers should earn world ranking points for competing in 54-hole, no-cut, limited field shotgun-start events.

“I don’t know all the different regulations and how difficult it is to get World Ranking points. I just think at the end of the day, if you want to get World Ranking points, you obviously have to follow the process. And I think they’re obviously making an effort to get those points, but I don’t think it’s right to give them an exemption to just get points overnight,” Viktor Hovland said. “They obviously have to follow the process, whatever the process might be. But at the same time, they have some really good players over there and if some of those players drops outside the top-100 in the world, that’s not good for the World Rankings, either.

“So I don’t really know what the right answer is, but you can’t just make up new rules as you go.”

Xander Schauffele fielded the same question and gave a perfectly good non-answer.

“I don’t really know. I haven’t really thought a whole lot about it, to be completely honest,” he said. “I think it’s something that’s to be expected. They’re starting up their own tour and to legitimize themselves, they need world ranking points.”

Need world rankings? Yes. Deserve them? That’s still to be determined.

[listicle id=778301369]

[mm-video type=playlist id=01es6rjnsp3c84zkm6 player_id=01evcfxp4q8949fs1e image=https://golfweek.usatoday.com/wp-content/plugins/mm-video/images/playlist-icon.png]

LIV Golf: Eugenio Lopez-Chacarra holds substantial five-shot lead after round two in Bangkok

The 22-year-old has yet to finish inside the top 20 on the LIV Golf Series.

The LIV Golf Series is in Bangkok, Thailand, this week and the final day is set up to be a snooze fest because Eugenio Lopez-Chacarra looks to have this thing all but wrapped up.

Lopez-Chacarra has yet to finish inside the top 20 at a LIV event and is now poised to bring home a monster paycheck.

The 22-year-old followed up his Friday 65 with a bogey-free 9-under 63 around Stonewall golf course Saturday. He sits at 16 under for the tournament and leads by five.

Four players are tied for second at 11 under behind the Oklahoma State product; Richard Bland, Sihwan Kim, Harold Varner III and Patrick Reed.

LIV: Leaderboard

Next week, the Greg Norman-led league heads to Saudi Arabia.

[mm-video type=playlist id=01es6rjnsp3c84zkm6 player_id=01evcfxp4q8949fs1e image=https://golfweek.usatoday.com/wp-content/plugins/mm-video/images/playlist-icon.png]

Lynch: Why Bryson DeChambeau and LIV’s other point-missers are protesting their equal treatment under the rules

Who could have imagined that a low-speed collision with a gallery rope would occasion a loss of critical faculty?

Who could have imagined that a low-speed collision with a gallery rope would occasion a loss of critical faculty? But then, that presumes Bryson DeChambeau had a firm grasp on logic or fact before he banjoed himself in front of tens of spectators at a recent LIV tournament in Chicago. If nothing else, the resulting viral video finally brought eyeballs to the LIV product, and perhaps some comfort to its CEO to see someone else suffer an embarrassing choke inside the ropes. 

The discombobulated DeChambeau didn’t seem to have all synapses firing at LIV’s latest event for guys who want to spend more time at home, this one held in Thailand, a dozen time zones from his bed in Texas. He was angered that the Official World Golf Ranking declined to award points to LIV’s Bangkok stop within 24 hours of the Saudi-funded enterprise announcing an alliance with the near-defunct MENA Tour, which is recognized by the OWGR but hasn’t actually staged a tournament in more than two years. 

They’re delaying the inevitable. We’ve hit every mark in their criteria, so for us not to get points is kind of crazy … we have the top players in the world … we deserve to be getting world ranking points,” DeChambeau said, with an air of entitlement more befitting a Crown Prince than one of his play things. 

He would benefit from borrowing Pat Perez’s copy of Nietzsche’s Untimely Meditations, in which the philosopher wrote that “the historical audit brings so much to light which is false and absurd … that the condition of pious illusion falls to pieces.” Because DeChambeau’s self-righteous claim that LIV has met all of the OWGR criteria is entirely false and absurd. 

LIV’s existing structure falls short of many of the conventions long-established for tours to qualify for world ranking points. Let’s leave aside the first requirement — embracing inclusion and promoting non-discrimination, a formidable impediment for misogynistic bonesaw enthusiasts and their apologists. On rules around format, cuts and average field sizes over the course of a season, LIV is non-compliant. Nor are LIV events accessible via a legitimate qualification process, since entry is determined largely by Greg Norman’s use of MBS’s checkbook. Defenders will point to LIV’s proposed relegation system but that is meritless since some players are contractually exempt from being demoted, regardless of performance. 

Tours must be compliant with OWGR standards for a year before ranking points will be awarded, but LIV has shown no intent to become so. Instead, Norman has adopted a strategy popular with his puppeteers: insist that established rules don’t apply, allege that the application of said rules amounts to unfair and discriminatory treatment, and launch a bot-driven misinformation campaign to create a deceitful narrative of a conspiracy. 

The Official World Golf Ranking has never warranted much respect, although recent changes to how it is calculated — a shift supported by all member tours but now derided by LIV acolytes — provide a more accurate accounting of the world’s best players. (Critics of the changes are basically aggrieved that their home tours will no longer see tournaments with mediocre fields artificially inflated in value.)

For all of its shortcomings, the OWGR matters because rankings are one of the primary avenues by which golfers can access major championships for which they are not otherwise eligible. As long as LIV isn’t sanctioned by the OWGR, its players’ rankings will drop. DeChambeau was 28th when he signed with LIV and was suspended from PGA Tour events. He is now 48th. 

They’re going to just keep playing a waiting game where we’re going to keep dropping down in the rankings to where our points won’t ever matter,” DeChambeau railed in Bangkok. “That’s what they’re trying to accomplish and I hope that people can see right through that rather than believe the lies that they’ve been told. 

Thus a turkey pretends to make an unbiased argument against Thanksgiving. Still, it’s tempting to defer to DeChambeau’s experience when it comes to lies. After all, only six days elapsed between him saying that he wouldn’t be joining LIV — an interview in which he also touted his faith and desire to become a better person — and his, um, joining LIV. 

The OWGR review process for awarding a tour ranking points — after it complies with the aforementioned qualification rules — takes up to two years. LIV filed its application on July 6 and Norman began publicly demanding approval one week later. On September 18, LIV players sent a letter to the OWGR insisting the application be fast-tracked. And now this effort to buy access through the back door via the MENA Tour. The stench of desperation rising from Norman is palpable as he attempts to conjure a conspiracy from thin air in order to justify litigation. 

What DeChambeau and Norman think they’re entitled to is immaterial and the onus is upon the OWGR to stand firm against LIV’s artless intimidation and to follow its established protocols. LIV tournaments should receive ranking points when the tour is eligible, not because its CEO and players pitch a public tantrum as the consequences of their career decisions become apparent. If Norman sold his players a bill of goods—they couldn’t be suspended by the PGA Tour, they would continue to earn ranking points, they would be hailed as game-changing visionaries and not castigated as stooges for Saudi sportswashing—then that’s a problem for him and those who might privately feel hoodwinked. 

There are already too many traditional norms that the abhorrent Saudi regime considers itself exempted from, like not dismembering critics, imprisoning students for tweets, or commissioning mass executions. Surely it can at least be held to the requirements necessary to award ranking points for its damned golf tournaments. 

[mm-video type=playlist id=01es6rjnsp3c84zkm6 player_id=01evcfxp4q8949fs1e image=https://golfweek.usatoday.com/wp-content/plugins/mm-video/images/playlist-icon.png]

‘They’re delaying the inevitable. We’ve hit every mark in their criteria’: Bryson DeChambeau had some strong words for the OWGR in Bangkok

“To not get points is kinda crazy as, at least I believe, we have the top players in the world.”

Bryson DeChambeau is the 48th-ranked player in the world.

His place in the Official World Golf Ranking has gradually dropped since his departure from the PGA Tour to join the upstart, Greg Norman-led, Saudi Arabia-funded LIV Golf Series.

His last Tour start came at the 150th Open Championship at St. Andrews where he finished T-8. Prior to the Old Course, his last top-10 finish at a full-field Tour event came at the 2021 Wells Fargo Championship.

A once-popular name in the sport has become a footnote, merely making headlines when falling short in long-drive competitions or almost losing his head thanks to a gallery rope.

LIV Golf is in Bangkok, Thailand, this week for its first Asian event. After his opening-round 3-under 69, DeChambeau spoke to the media about LIV’s new alliance with the MENA Tour as the Saudi circuit continues its pursuit of world ranking points.

“They’re delaying the inevitable. We’ve hit every mark in their criteria. To not get points is kinda crazy as, at least I believe, we have the top players in the world,” DeChambeau said after the first round at Stonewall golf course.

“We’re gonna keep dropping down in the rankings until it gets to the point that our rankings won’t ever matter. And that’s what they’re trying to accomplish, and I hope people can see right through that instead of believe the lies they’ve been told.”

You can watch his, and Brooks Koepka’s, full comments here:

The MENA Tour is recognized by the OWGR, and due to their newly stricken “strategic alliance,” LIV was hoping to receive world ranking points as early as this week. On Thursday, the OWGR announced LIV players would not receive points for their event in Bangkok and next week in Saudi Arabia.

After day one, DeChambeau is T-14 while Eugenio Lopez-Chacarra, Richard Bland and Branden Grace are tied for the lead at 7 under.

While star players like Dustin Johnson and Cameron Smith have already won on LIV, DeChambeau is still searching for a finish better than 10th. His last worldwide victory came at Bay Hill for the 2021 Arnold Palmer Invitational.

[vertical-gallery id=778067171]

[mm-video type=playlist id=01es6rjnsp3c84zkm6 player_id=01evcfxp4q8949fs1e image=https://golfweek.usatoday.com/wp-content/plugins/mm-video/images/playlist-icon.png]

Dusek: LIV Golf is wreaking havoc on equipment endorsement deals. Industry insiders explain

“If you pro-rate (a deal), you risk pissing off the player or the agent and creating some bad blood,” one insider said.

More than a century before Instagram Reels, Twitter takeovers and highly-polished YouTube videos started being made, Harry Vardon signed a deal with Spaulding. The company paid him to tour the United States and play scores of exhibition matches using the brand new Vardon Flyer golf ball. That made Vardon, the winner of six British Opens, one of the first golf influencers.

In the years after he inked that deal in 1900, pros from Gene Sarazen to Jack Nicklaus to Joaquín Niemann have been signing lucrative sponsorship agreements with golf equipment companies.

The model for endorsement deals has not changed much since Vardon’s day. Companies pay players and supply them with equipment and technical assistance in exchange for the right to use their name, image and likeness in advertisements and commercials.

Players also agree to be involved in photo shoots, be available for a negotiated number of corporate functions and wear the brand’s logo on their bag, hat or shirt. Incentive clauses for things like winning a PGA Tour event, a major championship, finishing first on tour in driving distance and making a Ryder Cup team are also common.

Fulfilling the contracts is usually easy for pros because they just need to play golf, smile, shake a few hands and stay out of trouble, but with the emergence of the LIV Series, brands are being forced to reevaluate their marketing plans and reassess the value of players.