Tag: Jersey Shore

Here are all the Jersey Shore ads that Rutgers football has been running this summer

Rutgers football is running ads down the Jersey Shore.

Pork Roll (or Taylor Ham). Wooder. The Jersey Shore. Rutgers football. It doesn’t get more New Jersey than that.

Rutgers has been running a series of ads along the Jersey Shore this summer intended to capture the essence of New Jersey. A couple of the ads are lighthearted and poke fun of the area’s eccentricities and local vernacular. The ad on July 4 was a bit simpler with the message of ‘Happy Fourth! #CHOP!”

‘CHOP’ of course is one of the core values of Rutgers football under head coach Greg Schiano.

The goal of the ads isn’t necessarily to sell tickets or up engagement. Instead, it is good branding for the program.

Associate Rutgers with New Jersey-specific things (such as the Pork Roll v. Taylor Ham debate) and it ties the Scarlet Knights even further into the fabric of the state.

 

And the ‘Wooder’ one is a clever play on the south Jersey/Philadelphia way to pronounce ‘water.’

 

And perhaps the most Jersey thing (besides calling it the ‘Shore’)…

 

No word on if Rutgers football will weigh in on whether Central Jersey actually exists. It doesn’t…so there is no need…but still…

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Rutgers football is flying a hilarious advertisement over the Jersey shore

Rutgers football is a hit with their new Jersey Shore ad.

Rutgers football is starting the season 1-0…at least in terms of advertising along the Jersey Shore.

For several years, the football program has taken advantage of moments throughout the calendar, such as Independence Day, to target the hundreds of thousands of people who trek to the beach shore over the holiday. It isn’t common to see crowds stop and stare every few minutes to see the airplanes roll by with their advertisements in tow.

Some try to entice you with a discount to get you in a restaurant. Some simply remind you to call Gold Medal Plumbing the next time you’ve got a leaky faucet. And some, like the Rutgers football ad, hit gold by making fun of something unique to the area.

Just like we call it the shore (and never the beach), a south Jersey thing is to say ‘wooder’ and not ‘wah-ter.’ It is not as hotly debated as pork roll versus the wrong way to call it. But it is important to many of us from this state.

It is a jawn thing. And if you’re not familiar with ‘wooder’ or ‘jawn’ then you have no place here.

(Seriously, just use Google. Or Altavista. It is 2023 people)

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All of which makes this bit of local dialogue very much worth a chuckle and something that should resonate with fans. After all, the idea of the ad isn’t to sell tickets necessarily – it is to brand Rutgers football to being uniquely Jersey.

So what better way than to tap into a regional accent? Clever stuff for sure.

 

Which leads to the even bigger question of them all: Greg Schiano…how does he order his Italian ‘Wooder’ Water Ice?

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Aaron Rodgers admitted he was clueless about New Jersey before joining the Jets

“Jersey Shore” isn’t the most accurate representation of the state.

Aaron Rodgers is in the next phase of his NFL career, a likely twilight with the New York Jets. They’ll try to win a Super Bowl with the future Hall of Famer, who gives Gang Green legitimacy under center that they haven’t had in decades.

But before coming to New York/New Jersey — the Jets actually play and practice in the latter, despite their primary moniker — Rodgers admitted he had a knowledge blindspot. (Go figure!)

During a post-OTA practice interview Tuesday, Rodgers noted that, for the most part, he previously knew almost nothing about the great state of New Jersey. That is, save for the overdramatic and sensationalized MTV show Jersey Shore.

Fun fact: As entertaining as Pauly D., Snooki, and company once proved to be, watching their program does NOT give one the most accurate portrayal of “The Garden State.”

At the very least, you’ve got to appreciate Rodgers still has a sense of humor.

Here’s the full Jersey Shore quote with Rodgers accidentally referencing “in” Long Island (which is in New York!):

Maybe once Rodgers spends a few months in the Eastern time zone, he’ll start to appreciate what New Jersey really has to offer.

For one example: Atlantic City! Casinos! Beaches! Fun! Also, Zach Braff’s weird but kinda good debut in film auteurship, Garden State. It’s a rich state tapestry I’d urge Rodgers to tap into when he gets a chance.