With the legalization of sports betting in Colorado, BetMGM sportsbook has entered an exclusive primary skin agreement with Midnight Rose Hotel and Casino, which allows ROAR Digital, a joint venture between MGM Resorts International and GVC Holdings, to offer legal online sports wagering throughout the state of Colorado under the BetMGM brand.
A proposition to allow legalized sports betting in Colorado narrowly passed in November’s election with 50.8% of the vote. Sports betting in Colorado, according to PlayColorado, could generate as much as $6 billion annually in bets and $40 million in tax revenue.
“We are excited to announce this exclusive partnership with ROAR
Digital to bring world class sports wagering to Colorado,” said Larry Hill, CEO of Midnight Rose Hotel and Casino.
Also see:
- What to know as legal sports betting opens in Colorado
- Proposition DD: Legalized sports betting in Colorado passes
- More sports betting and industry news
BetMGM sportsbook, a leading mobile sports betting app, is available for download in Colorado via iOS and Android. It is also accessible via desktop. Their platform allows sports fans to quickly place bets safely and with ease.
“We look forward to offering Colorado sports fans the excitement and ease of betting with BetMGM and working alongside Midnight Rose Hotel and Casino to provide top class betting experiences in the state of Colorado,” said Adam Greenblatt, CEO of ROAR Digital. “With a limited sports schedule currently, it’s the perfect time for new customers to learn how to use our feature-rich sports wagering product, ahead of the return of U.S. sports.”
BetMGM is currently available in Indiana, Michigan, Nevada, New Jersey, Mississippi and West Virginia; they also offer sports betting, online poker and casino games, where permitted.
For more sports betting tips, visit SportsbookWire.com.
Follow SportsbookWire on Twitter and Facebook. Please gamble responsibly.
Gannett may earn revenue from audience referrals to betting services. Newsrooms are independent of this relationship and there is no influence on news coverage.
[lawrence-newsletter]
[lawrence-auto-related count=3 category=1373]