It’s officially North Carolina week on the Duke football schedule, and as has become the norm over the past few seasons, the Blue Devils are getting creative with their team apparel.
The Blue Devils still haven’t disclosed their uniform combination for this weekend’s game against the Tar Heels, but the team’s social media account did share a video on Wednesday introducing fans to the ‘Durham Camo’ merchandise line.
Rather than the muddled greens that fans likely envision when they hear the word camouflage, ‘Durham Camo’ uses greys and browns to mimic the campus buildings.
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“Each stone handpicked for crafting this great campus,” the video’s narration said. “A tradition that has lasted for 100 years, brought to life once again.”
The video showed off shirts, towels, and hats each accentuated with the stone color scheme, all worn by team captain Aaron Hall.
A release from the team confirmed that the Blue Devils roster would wear the new designs before Saturday’s game.
A tradition that has lasted for 100 years, molding our campus… Brought to life once again.
Introducing Durham Camo pic.twitter.com/pmxQRIuSxr
— Duke Football (@DukeFOOTBALL) September 25, 2024