A look at the diversity within the Seahawks and Cardinals organizations

A look at the diversity within the Seattle Seahawks and Arizona Cardinals organizations, analyzing the coaches, general managers and players.

Recently NFL commissioner Roger Goodell made a statement condemning racism and the systemic oppression of Black people, which many thought was too little, too late. While the commissioner wants people to believe the NFL is quite diverse, studies show otherwise. Below is a comparison of the diversity that exists in the Seattle Seahawks and Arizona Cardinals organizations, which we decided to run in honor of Juneteenth.

Juneteenth is a holiday celebrated on June 19 throughout the United States as the day the last remaining slaves, located in Texas, were actually emancipated. Many companies are now allowing employees the day off to honor the holiday. Cardinals owner Michael Bidwill recently announced that Juneteenth would be a permanent paid team holiday for Arizona, in order for the franchise to “reflect on the history of civil rights in the United States and how we can all work together for a much better future.” The Seahawks will be observing the day off as well.

Second of all, I will analyze the diversity of the Cardinals and Seahawks starting from 2013 when the NFL first started publishing the NFL Diversity and Inclusion Report. The three categories we will look at will be: Players, General Managers, and Head Coaches.

The Counter: The NFL’s proposed diversity initiative is better than nothing

It’s ridiculous that teams need to be enticed to hire black coaches, but that’s where we are.

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So I’ll admit that, on Friday afternoon when the news broke, I recoiled at the idea that the NFL is considering a plan that would entice teams to hire (and retain) minority coaches and GMs by offering improved draft slots and additional picks.

The very idea that in order for black coaches — because that’s really who we’re talking about here; 70 percent of the league’s players are black but only three coaches and two GMs are — to get a fair shot they would need to be attached to other incentive is offensive. And ridiculous.

But it is also, I realized as the weekend moved on, where we are. The Rooney Rule, which stipulates that NFL teams must interview a minority candidate before filling a head coaching vacancy, hasn’t worked. Teams too often tick off that box by conducting sham interviews that neither give the candidate real experience pushing for a top job nor create an authentic chance for owners to truly change their thinking.

So this, at least, is something. It’s a real acknowledgment from the league that, without action, nothing is likely to change. Owners will reportedly vote on the proposal — which gives teams improved or added picks in the third and fourth rounds for hiring minorities as head coach, GM or QB coach — tomorrow. We’ll see then how they feel about it.

Steven Ruiz and I discussed our thoughts on this in the latest episode of The Counter, our NFL podcast. Some of the most nuanced insights on the subject came from Tony Dungy, who in a Twitter conversation ended up forcefully rebutting some of the flawed thinking around this topic while incisively explaining how the owners — whether they mean to be racist or not — uphold systemic racism by defaulting to the same type of coach over and over.

This is a complicated, layered topic and we thought it deserved a full show. Systemic racism has widespread and insidious effects that can be hard to see (especially for the many who are unwilling to even look), but examining how it plays out within the relatively contained world of professional football could* help illuminate a different side of the story for some people.

(*We are not overly hopeful about this, but, again, it’s better than nothing.)

We also discussed:

  • How the coaching pipeline — which requires young coaches to get low-paying but highly sought-after gigs — stymies black players from getting into the business.
  • The way stereotypes rooted in racism prevented black players from playing QB for so long, which in turn led to fewer black candidates rising in the profession. Ex-QBs generally make-up a third of the NFL’s head coaches.
  • Whether a coach who gets hired under the new plan should feel “tainted” because a team needed extra incentive to hire him. (The answer here is: Of course not! Because the other option is to just let the status quo continue and never get a fair chance at a job he’s actually qualified for.)

We’ll continue to cover this story this week as it unfolds, and I’m sure we’ll talk about it in future episodes, too. For now, you can find the show at these links or listen below.

Apple Podcasts | Spotify | Stitcher | Google Podcasts | TuneIn

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