Partnerships between sports franchises and sportsbooks continued Wednesday, as the Detroit Tigers and BetMGM, a leading sports betting and digital gaming operator, announced a multi-year sponsorship agreement.
“We’re excited to expand our relationship with BetMGM to feature the Detroit Tigers and Comerica Park,” said Peter Kent, Senior Vice President of Corporate Partnerships via a release. “Our fans will enjoy the enhancements this partnership provides to their experience, both at the ballpark and in rooting on the Tigers from home.”
The sponsorship agreement will include BetMGM branding on Comerica Park scoreboards, social media content integrated between the two parties, BetMGM branding will be included within the MLB Ballpark App, as well as fan-focused promotions and more. Within Comerica Park, BetMGM signage will also be featured on the speed pitch LED board.
BetMGM Sportsbook went online in Michigan at the start of the year, offering legal, online sports wagering within the state. Their app is available for download on both iOS and Android, while also accessible via desktop.
Also see: Barry Sanders joins BetMGM as celebrity brand ambassador
“From day one, it’s been a priority for us to develop deep relationships with Michigan’s beloved sports teams,” said BetMGM’s Chief Revenue Officer Matt Prevost. “We look forward to our partnership with the Detroit Tigers and engaging with their fan base to offer best-in-class promotions and benefits only available on BetMGM.”
MGM Resorts is also an official gaming partner of the MLB.
Currently, BetMGM offers legal, online sports betting in Colorado, Indiana, Iowa, Michigan, New Jersey, Pennsylvania, Tennessee, Virginia and West Virginia. To place wagers online visit BetMGM.
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Gannett may earn revenue from audience referrals to betting services. Newsrooms are independent of this relationship and there is no influence on news coverage.
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