Rory to be docked $3 million and four other things we learned from PGA Tour Commissioner Jay Monahan’s meeting with the media

When the Commish is willing to speak, reporters want to listen.

CHARLOTTE, N.C. — When the Commish is willing to speak, reporters want to listen.

On Wednesday, Jay Monahan, the PGA Tour’s big cheese, stopped by the Ron Green Jr. and Sr. media center at the Wells Fargo Championship to discuss the state of the Tour.

Monahan and his team have been reinventing the Tour’s schedule for next season seemingly on the fly ever since a player-only meeting was held last August at the BMW Championship. While he conceded the changes still remain in rough-draft form and it’s too soon to get into the nitty-gritty details, he fielded dozens of questions during a scrum with reporters, and here are five things we learned from The Commish.

Peter Malnati wants the world to know the PGA Tour’s new designated event model is good for the future

“Is it perfect? No, but I think it’s where we need to go.”

ORLANDO – Not long after the PGA Tour board of directors finished a meeting at Bay Hill Club and Lodge on Tuesday night that lasted more than seven hours and transformed the Tour for years to come, Peter Malnati sat down and poured out his feelings in a journal entry.

“I had to get that stuff out of my head,” he said. “I just couldn’t believe how much I had transformed my view on what we were doing.”

Until recently, Malnati, who is one of five player directors on the Tour board, had been adamantly opposed to the concept of instituting eight designated events with no cuts and reduced fields for the best players, which would mean fewer playing opportunities for the rank and file, or as some like to say, the Peter Malnatis of the world.

Malnati knew his 180-flip would also shock many of his brethren so he sent what he wrote to several of his fellow players.

On Friday, he sent a copy to Golfweek and said, “Just print that, print it for me, let the world see that. Because I think everyone thinks that we’re screwing up and I really actually don’t think we are.”

So, here’s Malnati’s journal entry:

After Golfweek had a chance to read his thoughts, Malnati expounded on several of the key decisions and what went into them. (He did podcasts with Fire Pit Collective and No Laying Up that are worth listening to as well.)

“It was the only way to protect the little guys,” he said of supporting the Tour’s vision for the future. “If I fought for 120-man fields, we’re going to end up with eight $20 million events on Tour and however many, you know, 26 $2 million events on Tour; it just wasn’t good. When I saw the numbers, you couldn’t ignore it.

“Like, you couldn’t ignore what the (regular event) fields were going to look like if designated events had 120. Again, we don’t even need to have that good of an imagination. All we need to do is look at Honda this year and see it obviously got screwed with the schedule.”

What has been the initial reaction to Malnati’s journal entry?

“Probably similar to what you might see on Twitter. But it’s amazing how quickly like I got guys that I really thought would firmly hate this and be like, ‘Oh, I get it, it’s actually going to be OK. I thought there were going to be more designated events,’ ” Malnati said. “This is hard to digest because it’s a big departure. And it seems on the surface, like it’s only good for the big guys. And I just think having given it a week to sink in, this helps not just the big guys, this is going to make this Tour stronger from top to bottom. I know people aren’t going to believe that at first, but it took a lot to change my mind.”

Malnati conceded that there might be a different vibe among the rank-and-file competing this week for a purse of $3 million in Puerto Rico at the Tour’s opposite-field event.

“I bet guys there might be a little bit more freaking out because just on the surface of it, you know, taking events that we’ve always played at 120 or bigger – like Travelers – and making them 70, mid 70s-ish fields, on the surface, it can only be taking playing opportunities away, but I think having been exposed now to the data and seeing what playing these eight events as small fields, what that does to the rest of the events on Tour, the events that have been the bread and butter for the middle third and bottom thirds of the membership, it strengthens and allows them to thrive,” he said.

“I want more of the members to be able to play $20 million purses, like that’s the whole point of the PGA Tour to provide opportunities for the membership to earn the financial rewards of playing out here. So I’m like, that’s our mission. Why are we even going to tell 50 guys, you don’t get to play in these $20 million purse events? But it became really clear to me because if we make those events 120-man fields they become the only events that have a chance to grow on Tour.”

Malnati said he argued for there to be some cut at the designated events, but that got shut down.

“I hate no cut,” he said. “I actually even brought it up in the meeting, I said, ‘You’ve sold me on small fields. What if we did small field but cut to 40 and ties or something? Could we do that? And they said that they think it’s hard enough – that that distinguishes them enough from what LIV’s doing, the fact that LIV hand-selected guys and set them in the field.

“The answer from some of the independent directors and the Tour staff is that these events are going to be really difficult to qualify for. So, if you qualify for these events, you have in essence, earned the paycheck you’ll get for last place.”

Malnati noted that the approved changes also created a pathway for players in the regular events to get promoted to the tournaments with the strongest fields and largest purses.

“It’s pretty likely Rory (McIlroy) and Jon Rahm and Justin Thomas are going to be the guys that will end up in the top 50. But it’s not given to them, like, that’s still something they have to earn. There’s really isn’t a handout here. They’re going to be hard to get in. In my nine-year career, I don’t know if I would have ever qualified into one of these events. But if you’re playing well, you always will have access. None are ever closed.

“Is it perfect? No, but I think it’s where we need to go.”

Malnati recalls listening to Monahan’s TV interview with Jim Nantz during the RBC Canadian Open when the Commissioner said the difference between the PGA Tour and LIV Golf League is the Tour is the place for true and pure competition.

“It’s only through true and pure competition that you can identify the top players in the world,” Monahan said.

“It was a hard hurdle for me to get over this idea that a small field with no cut can be true and pure competition,” Malnati said. “But I really appreciate and value the fact that these events are going to be hard to get into, you’re going to either have played super-consistent golf for an entire season in the prior year, or you’ve got to be really, really hot right now. And you’ve got to either have won this season, or played this last little stretch of events really, really well to get into the designated men.”

Of all the reasons that swayed Malnati, none was more convincing than the data that the PGA Tour staff provided that showed there will be more churn among the top 50 than he expected.

“I’ve learned over the years that my guts good on the golf course, but it’s bad when it comes to analytical stuff like this,” he said. “Like my gut would have told me, if you give the top 50 eight events, no cut, slightly increased FedEx Cup points, you know, 42 of them are going to stay in the top 50. In a thousand simulated seasons, the average retention of the top 50 was 64 percent. My gut tells me it’s going to be more than that. But I gotta trust those numbers, that the Tour is not manipulating any of these numbers that they showed us. I mean, they ran it on their software and said in a thousand seasons that the least churn would be 14 guys out and 14 in and the most churn to be 22. Like it’s good, that’s good. Like it’s really good. I wouldn’t have thought that; it seems kind of hard to believe.”

And that’s why he did a 180 and helped make the vote in favor of the Tour’s plan unanimous and the reason that the former University of Missouri journalism major was compelled to jot his thoughts down.

“Because I really didn’t think there was any way I would vote for it,” he said. “They needed two of us to oppose this idea in order for this idea to go back to the drawing board and be discussed more. And I was certain that they had one in me that was going to oppose it.

“And then you just sit there and you look at this data and you think about the events on Tour that you love – John Deere and Valspar and Sanderson Farms – to see how playing the designated events with full fields would decimate the field for an event like John Deere was incredibly powerful.

“Anyone that had voted against it would have been the only one who voted against it, so it wouldn’t have made any difference. But I would have been not serving the people that I promised to serve if I had tried to vote this down. This is going to help keep the events that the middle and bottom third of the PGA Tour play the vast majority of their playing opportunities. It would have made them weaker and going forward with this model is going to make those events stronger. It really is.”

Malnati finished his missive with this profound declaration: “Last week I was scared, today I couldn’t be more optimistic about the PGA Tour for our sponsors, fans, media, partners, and, most importantly, every single member.”

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‘I love it’: Rory McIlroy, PGA Tour players react to schedule changes

“This is to make it better for the fans. It is a guarantee on who will be at events, more or less.”

Change is coming to the PGA Tour in 2024. Whether that is a good thing depends upon who you ask.

During a board meeting held Tuesday in Orlando ahead of the Arnold Palmer Invitational at Palmer’s Bay Hill Lodge & Club, the Tour approved reducing the size of fields and eliminating the cut at several of its designated events. It also created a pathway for players in the regular events to get promoted to the tournaments with the strongest fields and largest purses. The moves should please sponsors and television honchos, who can rest easy knowing that the biggest names will be guaranteed to play in all four rounds, As for members of the rank-and-file? They may perceive the Tour as becoming more of a closed shop.

“I love it,” said Rory McIlroy, a player director on the Tour’s board. “Obviously I’ve been a part of it and been in a ton of discussions. I think it makes the Tour more competitive. I think we were going that way anyway. You think of the (FedEx Cup) playoffs used to be 125, 70, 30. Obviously this year they have went 70, 50, 30. So I think – like, I’m all about rewarding good play. I’m certainly not about – I want to give everyone a fair shake at this. Which I think this structure has done. There’s ways to play into it. It’s trying to get the top guys versus the hot guys, right? I think that creates a really compelling product. But in a way that you don’t have to wait an entire year for your good play to then get the opportunity. That opportunity presents itself straight away. You play well for two or three weeks, you’re in a designated event. You know then if you keep playing well you stay in them. So, for example, someone like a Chris Kirk last week that wins Honda, he’s set.”

Arnold Palmer Invitational: Photos

But it also is a fundamental change for the Tour, creating designated events that are a cross between the World Golf Championships, which have slowly petered out for a reason, and LIV Golf, which has smaller fields and no cut, too. It likely won’t sit well with the Tour’s rank-and-file, who are going to have fewer playing opportunities. For the fan, part of the appeal of the Tour has always been that it is a true meritocracy and that if a player doesn’t survive the 36-hole cut, he goes home empty-handed.

“I think it’s easy to frame these changes as a way to put more money in the top players’ pockets. But it has been made to make it easier and more fun for the fans,” said Max Homa, a member of the Tour’s player advisory council. “I know it’s low-hanging fruit to jump on, ‘Oh, this is just a money grab.’ This is to make it better for the fans. It is a guarantee on who will be at events, more or less, and leaning more on them there.”

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McIlroy pointed out that no-cut events are nothing new for the Tour, citing the World Golf Championships, the FedEx Cup playoff events and fall events such as the CJ Cup and Zozo Championship.

“Is there going to be a few more of them? Maybe. That’s still TBD by the way,” McIlroy said. “But if we do go down that path there’s precedent there to argue for no-cut events. It keeps the stars there for four days. You ask Mastercard or whoever it is to pay $20 million for a golf event, they want to see the stars at the weekend. They want a guarantee that the stars are there. So if that’s what needs to happen, then that’s what happens.”

Homa and reigning Masters champion Scottie Scheffler both noted that one of the side effects of the larger fields this year at the big-money designated events has been diluting fields at regular events such as last week’s Honda Classic.

“If we made these fields very large in these designated events it would ruin non-designated events that have been staples of the PGA Tour, that go to cities that people love watching these events with their families. It would ruin them,” Homa said. “No one would play in half of them because it would no longer fit your schedule by any means.”

Scheffler used the dilemma of 100th ranked player in the world to prove his point that a player of that caliber is going to play in the $20 million events and skip events such as Honda.

“It’s double the money and all that stuff,” he said. “But now all of a sudden you have those 50 guys that aren’t going to be playing in the next event and that event is going to suffer and there’s a chance we’d lose events because of that because guys aren’t playing. So the math isn’t necessarily that simple.”

“Purses aren’t going down out here,” Scheffler continued. “The guys that may not be able to get into those 70-man fields are going to be playing a lot of other events where the purses aren’t going down. So I think it’s going to benefit the membership as a whole.”

“At the end of the day we’re selling a product to people,” McIlroy added. “The more clarity they have on that product and knowing what they’re buying is really important. It’s really important for the Tour. I think this solves for that.”

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Lynch: Field sizes are a coming flashpoint on the PGA Tour, and the WM Phoenix Open shows why

A tournament’s elite status is defined not just by the caliber of player it attracts, but by those left outside looking in.

SCOTTSDALE, Ariz. — Lee Iacocca, the iconic former president of the Ford Motor Company, once said that executives are often presented with great opportunities brilliantly disguised as insoluble problems, the kind of homespun aphorism you’d expect from a man who only had to navigate challenges like exploding Pintos rather than the mercurial demands of PGA Tour stars.

The quest to find opportunity amid insoluble problems has been turning Jay Monahan’s altar-boy coif from silver to white as he tries to shape the PGA Tour schedule – designated events and not – around constituencies that are always competing but not always convivial.

Like the Goliaths, who understand the competitive need for Davids but who aren’t eager to share too much of the pot with them. And the Davids, who dominate a member-led organization. And sponsors, who object to the perception of a tournament caste system if theirs isn’t among the chosen. And tournament operators, whose financial benchmarks aren’t as flexible as the whims of Tour players.

The interests of all of the aforementioned factions collide at one intersection: field sizes at designated Tour events. Or more specifically, the reduction thereof.

The reality of the ongoing reshaping of the PGA Tour is that greater riches for the elite will invariably come at the expense of the sackcloth contingent, the not-so-silent majority who don’t sell tickets, don’t draw eyeballs and don’t make a bad living. This week’s WM Phoenix Open is a fertile example of the challenges looming with the new designated events.

Put simply, who and how many should be allowed to play?

There are 135 golfers in the field at TPC Scottsdale, including 18 of the world’s top 20. As with most full-field events, scrolling the exemption criteria tends to dilute the perception of an elite meritocracy at work. For example, the local PGA section’s player of the year is competing, a common if parochial tradition on Tour. Fair enough. A horse race is no less exciting for the presence of an ultimate long shot. But an opaque category sure to come under pressure in the new realm of designated events is sponsor exemptions, the system of invitations by which those who pay the bills can reward rising talent or favored partners of their choosing.

Sponsors are, and should be, given tremendous latitude in deciding how their exemptions are used, and at the Phoenix Open WM’s are the customary mix of the welcome, the defensible and the bewildering. Taylor Montgomery is wholly deserving, a rookie making inroads early in his career. So too Davis Thompson, who recently ran Jon Rahm close in Palm Springs (though he withdrew from last week’s AT&T Pebble Beach Pro-Am after being handed a spot this week, depriving a needier, undesignated tournament of his presence). The other sponsor freebies are considerably more debatable, moreso since the event is billed as a showdown of the elite.

One went to Charley Hoffman, not for his performance – just one top-20 finish in almost two years – but by dint of his commercial relationship with WM. Another was bestowed on J.B. Holmes, the world No. 1,815 who has made the weekend in just five of his last 20 starts, dating back to 2020. He’s at least a two-time winner here, so one can forgive a compassionate sentimentality on the sponsor’s part. The last went to Ricky Barnes, for no obvious reason other than that he lives locally.

Spectators, viewers and fellow competitors might wonder if the WM Phoenix Open is truly an elite field when Barnes ambles to the tee having never won, being a dozen years removed from last qualifying for a major championship and with a current ranking of 1,669. His presence proves that designated events cannot be “full-field.” The elite status of a tournament is defined not just by the caliber of player it attracts, but by those left outside looking in.

Since “designated” status was a late addition to the 2023 schedule, the Tour announced that field sizes at elevated stops would remain unchanged. That will not be the case in ’24, and the winnowing of that number is one of the more contentious and complicated issues Monahan must tackle.

The objective of designated events isn’t only to bring the best players together more often – that’s the consumer-facing rationale – but to ensure they’re paid more. That means dividing the $20 million purses among fewer pockets. It also means paying top talent, even if they miss the cut. Both concepts are under discussion for designated events next year. Try selling journeymen on the idea that they’ll have fewer playing opportunities while top tier guys make bank even if they can’t play well enough to make the weekend.

Numerous insiders say that top players initially suggested field sizes for designated events be capped at 70 but the actual number next year is likely to be around 80, something similar to the old World Golf Championships. Apply that to the traditional field at a WM Phoenix Open, and 50-odd guys would be getting an unwelcome week off work. And that’s just the visible fiscal impact of cutting field sizes. Tournament operators won’t relish a reduction either since fewer tee times throughout the day makes it tougher to meet food and beverage revenue targets. This is trickle-down economics in action.

The radical changes coming to the PGA Tour schedule are intended to guarantee the product to sponsors, broadcasters and fans while rewarding stars who drive business. It’s tough to balance that ambition against the Tour’s longstanding and painfully democratic mandate to simply provide playing opportunities to members. Monahan will grasp the truth in another Iacocca maxim, that success belongs to the leader who holds onto the old only as long as it’s good, and who grabs the new just as soon as it’s better. However, persuading his competing constituencies of that will be about as easy as selling one of Iacocca’s perilous old Pintos.

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Jordan Spieth explains the challenges of perfecting his schedule with new designated events

Jordan Spieth has a decision to make.

Jordan Spieth has a decision to make.

The PGA Tour’s renewed schedule has 17 designated events, including the Players Championship, the four majors and three FedEx Cup playoff events, with higher purses and requiring top players to play. However, players are able to skip one of those events, like Rory McIlroy did last week at the Sentry Tournament of Champions.

So, how does a player go about figuring out the proper schedule? Spieth is feeling his way through the new era of designated events, and there are plenty of reasons why a particular player may skip a certain event. Spieth has essentially narrowed his choice down to either the Wells Fargo Championship at Quail Hollow Club, site of the 2022 Presidents Cup, or the Travelers Championship at TPC River Highlands.

“It would be an easy decision if it weren’t for the Presidents Cup last year,” Spieth said, speaking of his 5-0-0 record in Charlotte.

Looking at the schedule, Spieth said he’s going to play four straight events from the second week of May at the AT&T Byron Nelson through the Memorial Tournament, Jack Nicklaus’ event in Ohio. In between is the PGA Championship at Oak Hill and the Charles Schwab Challenge at Colonial Country Club, one of Spieth’s favorite courses.

If Spieth were to play the Wells Fargo, it would be the week before the Byron Nelson, which means he would play five consecutive weeks for the first time in his career.

“I’ve always wanted to play Quail Hollow, and it just always would be five in a row,” Spieth said.

Meanwhile, if Spieth were to choose the Travelers Championship, it would mean six tournaments in seven weeks, concluding in Connecticut. The week before? The U.S. Open in Los Angeles, meaning a cross-country trip to conclude arguably the busiest stretch of the season.

“I don’t know yet, but looks like it’s another Quail Hollow or Travelers for me, which I like both,” Spieth said. “That’s tough. But I don’t think I could skip Jack’s event.”

However, Spieth and his family will be traveling luxuriously between all of his events this year.

He was asked during his pre-tournament press conference Tuesday at the 2023 Sony Open whether it was a struggle finding a place to stay in Scottsdale during the WM Phoenix Open, the next designated event in February. The Super Bowl is scheduled for Sunday in Glendale, a neighboring suburb.

Spieth and family didn’t have issues with housing because they have one on wheels.

“We’re doing the RV life,” Spieth said. “Yeah, bought a bus last fall, so we’ll be in that every week.”

Spieth comes in as one of the favorites at Waialae Country Club this week. He missed the cut in his last start in 2019, but he also finished third in 2017.

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