ACC, Big Ten, Pac-12 Alliance Is Here, But What Is It? College Football Daily Cavalcade

College Football Daily Cavalcade: The ACC, Big Ten, and Pac-12 alliance is officially a thing. So now what?

College Football Daily Cavalcade: The ACC, Big Ten, and Pac-12 alliance is officially a thing. So now what?


College Football Daily Cavalcade: ACC, Big Ten, Pac-12 Alliance. What Is It?

Contact/Follow @ColFootballNews & @PeteFiutak

Sorry if this take sucks, it’s not my fault …

Like the alliance of the ACC, Big Ten, and Pac-12, there’s not much to it.

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Basically, three major college conferences just agreed to be besties

And now it’s here.

The college sports world officially – well, sort of – has the alliance of the ACC, Big Ten, and Pac-12 to combine forces for good against the evil that is the SEC.

Actually, it’s “a collaborative approach surrounding the future evolution of college athletics and scheduling.”

Or something like that.

A whole lot of words are being written and said to keep this all as murky and vague as possible, but here’s what’s actually happening.

1. Yeah, yeah, yeah. These are conferences loaded with great academic institutions, and of course everyone cares about social issues, and the future of college athletics, and the pandemic, and the educational goals, and the …

2. Whatever. It’s totally about an SEC that’s living rent-free in the heads of these three conferences.  The alliance types are saying it’s not, but this is all about making the SEC pay for its expansion insolence. And that means …

3. This is all just a big fancy way of these three conferences atomic-dunking on the SEC as it came very, very close to figuring out how to get half of its league into a bigger College Football Playoff.

The expansion idea was all but a done deal, but the alliance just put the kibosh on that after the SEC expanded before the bigger CFP went through, not after.

That doesn’t mean the playoff won’t expand, but there’s no way, no how, no chance that the alliance will allow a system to be in place that lets the SEC get more than a few teams in.

ACC, Big Ten, Pac-12 Alliance: Media Market Advantage

4. No one signed anything. They’re doing this non-binding alliance on a virtual fist-bump with the expectation of good will among the conferences. But as we all learned from – totally obscure movie reference alert – 24 Hour Party People, if you don’t have something officially signed, you risk losing the Happy Mondays. Case in point …

5. There’s nothing there to prevent the conferences from pitching woo to the schools of the other alliance members. Don’t think for a second that the Big Ten isn’t interested in making a whopper of an offer to North Carolina the second it figures out how to do it.

6. They haven’t exactly figured out a schedule to play each other. It’ll come, but all the power conferences have non-conference deals locked in for the next bazillion seasons, so figure they all get around to playing each other in football by 2037ish or so.

7. Revenue sharing? Uhhhhhhh, we’ll get back to you on that.

8. And the Big 12? Bless your heart. Yeah, one of these alliance conferences might go and grab a Kansas or something, but the Remaining 8 hasn’t been invited to the pizza party. And finally …

9. Of course this a football thing, but this will be a big deal for the other sports, too. Again, all that matters overall is how these three conferences keep the SEC from taking over the world. In reality, this will be a blast for basketball along with many of the non-revenue sports.

And in the end, alliance, schmaliance … the SEC still has Texas and Oklahoma.

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ACC, Big Ten, Pac-12 Alliance. The Media Market Advantage: College Football Daily Cavalcade

College Football Daily Cavalcade: What’s the big chip an ACC, Big Ten, and Pac-12 alliance could play to beat the SEC? Media Markets.

College Football Daily Cavalcade: With the ACC, Big Ten, and Pac-12 alliance, what’s the big chip it could play to beat the SEC? Media markets.


College Football Daily Cavalcade: ACC, Big Ten, Pac-12 Alliance

Contact/Follow @ColFootballNews & @PeteFiutak

Sorry if this take sucks, it’s not my fault …

It should be Alliance, capitalized, and not The Alliance. To paraphrase JT, just Alliance. It’s cleaner.

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This is where I’d compare this to the pro wrestling business, but I don’t know my WWWs from my WWEs.

Just how far are you willing to go with this, ACC, Big Ten, and Pac-12 alliance?

The alliance is coming together to combat the SEC’s master plan of world sports domination, create a more attractive option for the big media deals down the road, and to fight for better terms in the College Football Playoff expansion talks. That’s fine, but why stop there?

If you’re doing this – and I mean really doing this, and not just coming up with something to do after getting power-dunked on by the SEC …

Why not float the trial balloon threat that you might create a true super-conference? And why would you do that?

The Big Ten doesn’t have a whole lot of Big Ten-level expansion options.

Kansas would be easy, but that’s not like getting Texas and/or Oklahoma. Notre Dame isn’t happening, the ACC schools are locked into their media deal, and the Big Ten isn’t going to make a play for Pac-12 schools because … it’s not going to make a play for Pac-12 schools.

The Pac-12’s expansion options also include Kansas, to go along with Mountain West schools like San Diego State and Nevada, but that’s hardly going to get more than a yawn out of the SEC.

The ACC’s expansion options are simple – don’t lose Clemson and Florida State to the SEC.

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But even with the expansion options a bit limited – remembering that this is about business and not the product on the fields and courts – the ACC, Big Ten, and Pac-12 alliance has one massive advantage over the SEC.

The biggest of the big media markets.

No, it’s not just about TV going forward – streaming, paywall services, and in-house networks are the play – but the alliance could make itself a whole lot bigger than an expanded SEC. That’s not to say the SEC wouldn’t be just fine, but if it wants the gargantuan coin to make it worth everyone’s while, it needs the rest of America to care, and it probably won’t if the alliance schools aren’t involved.

Why did the Big Ten want Rutgers? It’s wasn’t about getting Scarlet Knight fans. It was about getting easy clearance for all the Big Ten alumni living in New York and New Jersey who’ll watch Michigan, Ohio State, Penn State, etc., and it worked out very, very well for the Big Ten Network. The same went for getting Maryland and expanding the footprint by pushing into the Baltimore/Washington DC area.

The ACC, Big Ten, and Pac-12 alliance would have New York (the No. 1 media market), Los Angeles (2), Chicago (3), Philadelphia (4), San Francisco/Oakland (6), Washington DC (9), Boston (10), Phoenix (11), Seattle (12), Minneapolis (14), Detroit (15), and Denver (16).

The SEC would have Dallas (5), (outside of the pocket of Georgia Tech fans) Atlanta (7), Houston (8), and (sort of) Tampa (13), but it wouldn’t have 12 of the top 16 media markets, and that’s a problem.

It gets even tougher for the SEC. Keep on going, and the ACC, Big Ten, Pac-12 alliance would all but own 23 of the top 30 media markets, and St. Louis (23) has a Big Ten contingent even with Missouri in the SEC.

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Of course everyone all over the country would watch Alabama vs. LSU, Oklahoma vs. Florida, Texas vs. Texas A&M, and the biggest SEC games, but it’s not making Ole Miss vs. Arkansas appointment TV. Don’t discount just how much the rest of the country doesn’t care about the average SEC game – and vice versa.

Does San Francisco give a flip about college football? Not really. Are most of the major markets into pro sports more than college? Absolutely. But the numbers of those combined alliance markets are still too massive to ignore – the percentage of people in them who live and die for college sports like they do in SEC markets might not be great, but the raw numbers will be there.

So as this goes forward, alliance, why not create the nuclear deterrent of a 40+ school conference – let’s assume a further expansion to get San Diego State, Kansas, maybe Oklahoma State, maybe Iowa State, and in a perfect world, Notre Dame – that more than doubles the size of the expanded SEC and obliterates the media market share?

Threaten that, and business-wise it would just mean a whole lot more for the alliance.

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