In a historic first for the French capital, the inaugural NBA regular season game will be played at the AccorHotels Arena in Paris on Jan. 24 between the Charlotte Hornets and the Milwaukee Bucks.
Tag: Business
NBA legend Kobe Bryant will step off …
NBA legend Kobe Bryant will step off the sidelines as a soccer fan this season, making his first foray into professional soccer in America. He’s helping tout a new partnership between MLS and BodyArmor — a sports drink company Bryant has invested in since 2014, acquiring a 10% stake that is now valued at $200 million. A long-time fan of the game, Bryant first started tracking the league when David Beckham joined the Galaxy in 2007.
Although Bryant said he had looked at …
Brad Townsend: The @NBA this morning …
Brad Townsend: The @NBA this morning announced its Team Sales and Marketing Awards. The @Dallas Mavericks were honored with the Inclusion Leadership Award. pic.twitter.com/hDqEqdB2pp
Tim Reynolds: NBA biz news: The 2019 …
Tim Reynolds: The NBA is in town today …
General Motors is resurrecting the …
General Motors is resurrecting the Hummer, buying Super Bowl air time to debut a new all-electric pickup version of the automaker’s gas guzzling, military-style SUV that was discontinued as part of the automaker’s 2009 bankruptcy, according to people familiar with the plans. GM has signed NBA star LeBron James to star in the commercial, according to the people who asked not to be identified because the plans aren’t yet public.
The Brooklyn Nets have announced a …
The Brooklyn Nets have announced a season-long partnership with Palladium Hotel Group, a deal which marks the Spain-based hotel chain’s first sponsorship of a National Basketball Association (NBA) team. As part of the agreement, the latest overseas marketing deal for an NBA franchise since the league opened up international territories to its teams, Palladium Hotel Group branding will appear at the Nets’ Barclays Center home for the remainder of the 2019/20 campaign. Additionally, both parties will also produce a digital content series featuring the team and the company’s properties, with Palladium also conducting an experiential activation at a game later this season.
The late David Stern built the NBA from …
The late David Stern built the NBA from struggling league to lucrative global juggernaut during a three-decade tenure as commissioner that ranks among the most impactful examples of executive leadership in the history of U.S. professional sports. Stern inherited a league in 1984 that earned roughly $100 million in annual revenue and little to show for its business beyond its on-court product. When he stepped down in 2014, the NBA was earning more than $5.5 billion per year, with a profitable international footprint, massive media rights deals, larger player contracts and several new franchises.
Once a distant competitor to the NFL …
Once a distant competitor to the NFL and MLB, Stern also built the NBA into a sought-after media property. The league signed its record-setting nine-year, $24 billion rights deal with ESPN and TNT just months after Stern stepped down as commissioner. As NBA revenue grew, players saw a sharp increase in salaries. The average player earned just $330,000 in 1985 but nearly $8 million as of this season.