Stoute, a lifelong Knicks fan whose clients have included the Brooklyn Nets, the NFL, AT&T, Anheuser-Busch and State Farm, will be a special adviser to the franchise that Forbes says is worth a league-high $4 billion. The team is 12-33 this season, better than only the Atlanta Hawks in the Eastern Conference.
Tag: Business
Translation said it will utilize data …
Translation said it will utilize data and analytics — along with the team’s history, alumni, fans and iconic arena — to develop campaigns aimed at bolstering the brand. Stoute also will work to support the club’s executive team, including Dolan, in its branding and fan-engagement efforts.
NBA All-Star and Denver Nuggets player …
NBA All-Star and Denver Nuggets player Paul Millsap has teamed up with PGA REACH, the nonprofit arm of the PGA of America, to help bring diversity to the game of golf. It was announced Wednesday that Millsap is the first-appointed ambassador for PGA WORKS, a PGA REACH initiative designed to create a pipeline for diverse talent to gain access to career opportunities in the golf industry.
Millsap will also launch a golf academy …
Millsap will also launch a golf academy under the umbrella of CORE4, a prep academy school and state-of-the-art basketball training facility that he co-founded with his three brothers in Atlanta. Through the CORE4 golf academy, students will be exposed to careers in the golf workforce and pathways to PGA membership. According to the power forward, the mission of PGA WORKS “aligns perfectly” with the CORE4 mantra: “the power of 4: character, community, commitment and competition.”
Whenever the controversy ends, the …
Whenever the controversy ends, the question is whether the Nets, with their Chinese owner, will supplant the Rockets as China’s team, a position Houston held from the time they drafted Yao Ming in 2002 till last fall’s controversy. Tsai doesn’t think it’s a big deal. Most of the China revenue, along with most NBA revenue in general, is shared by all 30 teams. “If the Nets are very well-known in China, maybe we will get a little bit more sponsorship revenue, maybe some Chinese company will have signs here instead of Qatar Airways,” he told Boudway, pointing to ads ringing the rafters at Barclays. “But that doesn’t really move the needle. What’s important is if the NBA is very popular in China.”
LeBron James leads NBA jersey sales ranking
Tim Reynolds: NBA latest sales rankings are out, based on what’s moving at NBAStore.com … Top jerseys: LeBron, Giannis, Steph, Tatum, Harden and Luka. Top teams: Lakers, Celtics, 76ers, Raptors (a new high) and Bucks. Notable: Zion’s jersey is 15th, though he hasn’t played yet.
Alex Kennedy: The NBA just announced …
Alex Kennedy: The NBA just announced the most popular jerseys of 2019. – LeBron James is #1 for the second year in a row. – Giannis Antetokounmpo (#2), Jayson Tatum (#4) and Luka Dončić (#6) each earned their highest ranking to date. – Zion Williamson (No. 15) made his debut on the list.
For someone who has always sought …
For someone who has always sought additional sources of revenue in his businesses, it only makes sense that owner Mark Cuban would do this with the Dallas Mavericks. The team agreed to a multi-year deal with Chime, a digital banking company that will feature its logo on the left front shoulder strap of the team’s uniforms beginning with Friday’s game against the Portland Trail Blazers. Although it is not clear how many years the partnership lasts, the Mavericks’ latest sponsor is worth “just under eight figures,” a person familiar with the terms told USA TODAY Sports. The person, who was not authorized to discuss the terms publicly, added that the Mavericks also plan to feature Chime in other signage throughout American Airlines Center.
Brad Townsend: Mavericks have scheduled …
Brad Townsend: Mavericks have scheduled a “business announcement” for 6:30 p.m. tomorrow at AAC, prior to the game against Portland. My understanding is that the team’s new jersey sponsor patch will be unveiled.
In a sign of the growing influence of …
In a sign of the growing influence of sports on leading luxury brands, Louis Vuitton is cooking up a partnership with the NBA, WWD has learned. The French fashion house has sent out a save-the-date for a cocktail on Jan. 22 at its flagship on Avenue Montaigne in Paris featuring the outline of a basketball court with the LV initials glowing in the middle.