Management company Troon takes the reins at Tobacco Road in North Carolina

The world’s largest golf management company takes the reins at one of the most interesting courses in the U.S.

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Troon, the Arizona-based golf management company that has seen rapid expansion in recent months, has been selected to manage one of the most interesting courses in the U.S.: Tobacco Road in Sanford, North Carolina.

Designed by the late Mike Strantz and established in 1998, Tobacco Road has built an almost cult-like following of players looking for something different. The layout’s sometimes-extreme greens and incredible terrain have kept the tee sheet full for years, and Tobacco Road ranks No. 6 in a stacked North Carolina on Golfweek’s Best 2023 list of top public-access courses. It also ties for No. 79 on Golfweek’s Best list of top public-access courses in the U.S.

Those rankings don’t necessarily express the views of diehard fans, many of whom would rank what is in many ways a non-traditional layout among the top handful of modern courses in the U.S.

Such players tend to love that Tobacco Road plays almost like a video game, presenting shots and strategic challenges not seen at many other courses. Think semi-blind shots to frequently crazy greens featuring dramatic contours and run-offs – Strantz wasn’t interested in the status quo of golf design, and he wasn’t afraid to turn up the volume with his designs.

Tobacco Road
No. 18 at Tobacco Road, with the clubhouse in view (Courtesy of Tobacco Road Golf Club)

With the right frame of mind, it’s all incredibly fun – judged by many to be as much art as a golf course. And after decades of family management, the course 25 miles north of Pinehurst will now be under the management of Troon, the largest golf and golf-hospitality management company in the world.

“After thoroughly evaluating our options for management of Tobacco Road, we are excited to select Troon as the steward of Mike Strantz’s uncompromising design,” Tobacco Road Golf Club founder Mark Stewart said in a media release announcing the news.

Troon has been on a tear lately, acquiring several other management companies. The company now manages the equivalent of 840-plus 18-hole golf courses. Under its care are multiple top-tier daily-fee courses and private clubs.

“Troon is proud and honored to partner with Tobacco Road and founder Mark Stewart,” Troon director of operations Dana Schultz said in the media release. “This Top-100 golf course has been a successful family-run operation for decades. We look forward to carrying on the Stewart family vision and welcoming golfers to Tobacco Road Golf Club.”

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Course management company Troon keeps growing with second acquisition this week

Troon acquires Applied Golf Management’s and its portfolio of 13 courses in eastern U.S.

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Golf course management company Troon has been busy with acquisitions in recent years, and it shows no sign of slowing down after announcing Thursday it has acquired Applied Golf Management.

The Scottsdale-based Troon also announced this week it will acquire the management or consulting contracts of 18 clubs previously under the Invited (formerly ClubCorp) umbrella.

The New Jersey-based Applied Golf Management’s portfolio includes 13 public-access and private golf facilities in New York, New Jersey and Florida. Among those are St. Petersburg Country Club in Florida, Putnam County Golf Course in New York and Trenton Country Club in New Jersey.

Troon said in a media release that members of the 13 clubs will continue with the same service, and plans are for Applied Golf Management to maintain its office in Millstone Township with all associates remaining in their positions.

“We could not have chosen a better organization than Troon to help carry on what we have built over the past 17 years,” Applied Golf Management founder and president Dave Wasenda said in the media release. “This acquisition closes a great chapter in our company’s history, while beginning an amazing new one for our clients and associates. With Troon’s resources, expertise and growing portfolio of managed properties, it is an exciting time for all of us to become part of the Troon family. We look forward to continued success and contributing to the company’s strong growth.”

Troon – the world’s largest golf and golf-related hospitality management company – has completed 13 acquisitions since 2014, including 11 since 2018. It now manages the equivalent of more than 840 18-hole courses in 45-plus states and more than 30 countries, the company said in the media release.

“Dave Wasenda, for whom I have the utmost respect, and his team have cultivated a superb portfolio of club’s throughout New York, New Jersey and Florida by working hard and developing customized solutions for clients – tenets both companies share,” Troon president and CEO Tim Schantz said in the media release. “With the addition of Applied Golf, we significantly expand our footprint and management capabilities across the Northeast.”

Troon to acquire Invited’s club-management division as part of strategic partnership

The management of 18 golf clubs will transfer to Troon as part of a strategic partnership.

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Troon and Invited, two of the world’s largest golf course operators, announced Saturday a strategic partnership in which Troon will acquire the management or consulting contracts of 18 clubs previously under Invited’s umbrella.

The Dallas-based Invited, which rebranded from the name ClubCorp last year, owns and operates more than 200 clubs and has more than 400,000 members. That doesn’t change.

It’s Invited’s Management Services business, which served as a third-party operator and consultant for the 18 clubs included in the deal, that switches hands to Troon. The Scottsdale, Arizona-based Troon specializes in third-party club management and hospitality, with more than 760 18-hole equivalent courses around the world under its banner.

Terms of the acquisition were not disclosed. Among these managed clubs is PGA National Resort in Florida – Invited managed the PGA National Members Club, the private country club element at PGA National Resort, longtime home to a PGA Tour event.

As part of the deal, Invited and Troon will introduce a program that allows Invited members to play participating Troon-managed resort and daily fee courses as well as Invited’s portfolio of more than 150 clubs and 200 courses. Members of the former Invited Club Management facilities will continue to enjoy Invited’s XLife benefits, playing a network of hundreds of private clubs and renowned resorts.

The management teams and all employees of the clubs to be managed by Troon will retain their roles in the new arrangement, the companies said in a media release announcing the news. Invited senior vice president Seth Churi and regional vice president Peter Faraone will move to similar positions within Troon, continuing to support operations at the 18 clubs with the backing of Troon’s resources.

“We are excited to welcome these outstanding clubs, their members, management teams and associates to the Troon family,” Troon president and CEO Tim Schantz said in the media release. “We have long respected Invited’s contributions to our industry. This relationship creates new opportunities for each organization and perfectly aligns with our respective missions and focus.”

Troon and Invited said in the media release they have planned additional collaboration to leverage their mutual expertise.

“We are thrilled to embark on this historic relationship with Troon. By working together and pooling together our strengths, we can become even more dynamic in providing resources and infrastructure to our members and clubs,” David Pillsbury, CEO of Invited and the former president of the PGA Tour’s TPC network of clubs, said in the media release.

In 2017, Invited was purchased and taken private by Apollo Global Management in a deal valued at $2.2 billion. TPG Capital is a major investor in Troon. Each company also has PGA Tour golfers involved, with Jordan Spieth as an investor and ambassador for Invited, while Rory McIlroy is an investor in Troon.

Troon has not shied away from large acquisitions in the past 16 years, having purchased 13 companies since 2007.

The full media release is posted below, including the names of the clubs involved:

John Deere re-ups as title sponsor of PGA Tour’s John Deere Classic thru 2026

John Deere is one of the Tour’s longest running title sponsors dating back to 1998.

Tournament ambassador Zach Johnson, three-time winner Steve Stricker and defending champion J.T. Poston have reason to cheer.

The PGA Tour, Deere & Company and the Quad Cities Golf Classic Charitable Foundation announced Monday that John Deere has signed a multi-year extension as title sponsor of the John Deere Classic.

The renewal announcement was made at the tournament’s annual media day at TPC Deere Run in Silvis, Illinois. According to a tweet from the official tournament handle, the extension runs through 2026.

John Deere is one of the Tour’s longest running title sponsors dating back to 1998.

“The John Deere Classic is a signature example of one of the PGA Tour’s most engaged communities coming together to achieve great things,” Tour Commissioner Jay Monahan said in a release. “As title sponsor, John Deere has gone above and beyond to help create an outstanding experience for our players and golf fans, while making a lasting impact with local nonprofits.”

Since the tournament’s inception in 1971, the John Deere Classic has helped raise $159.57 million for charity, 98 percent of which has been raised since John Deere assumed title sponsorship in 1998. Last year, the John Deere Classic delivered a tournament record $13.9 million to 481 organizations through its Birdies for Charity program.

“For our company, and for the hundreds of John Deere employees and retirees who volunteer their time to make this such a great event for the fans and the players, the John Deere Classic is much more than just another stop on the PGA Tour. It helps us connect with our global customers and make a positive contribution to the quality of life in our local community,” said John C. May, John Deere chairman and CEO.

The John Deere Classic moved to its current home at TPC Deere Run in 2000 and features winners that include Stricker (2009-11), Johnson (2012) and Jordan Spieth (2013, 2015). Last year, Poston earned the second Tour title of his career, leading wire-to-wire in a three-stroke win over Christiaan Bezuidenhout and Emiliano Grillo.

The agreement includes sponsorship of the John Deere Classic and a continuance of John Deere’s Official Marketing Partner program. As such, Deere retains its designation as Official Golf Course Equipment Supplier of the PGA Tour, Official Golf Course Equipment Supplier of the TPC Network, Official Utility Vehicle of the PGA Tour, Official Mower of the PGA Tour, Official Tractor of the PGA Tour and Official Golf Course Equipment Leasing Company.

The 2023 tournament will be held July 6-9 at TPC Deere Run.

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A Minnesota town bought an 18-hole course for $3.4M and is selling the remaining 9 holes for $426K

“To be operating a golf course and to be wasting the resources … it seems like a real struggle.”

SARTELL, Minnesota — Since tabling the proposal to sell the 9-hole, 81-acre Pine Ridge Golf Course, the city of Sartell is taking another look at its appraisal numbers and has put out a fact sheet before the expected vote May 22.

The City Council was prepared to approve the sale to Three Tees LLC for $426,000 during its May 8 meeting, but after questions were raised about the value of the property and the amount of information available to the public, the board voted to table the sale until its next meeting.

The city of Sartell is about 75 miles northwest of downtown Minneapolis.

“This is massive — quite literally might be the largest decision I’ve been asked to make in seven years of sitting on the City Council,” Mayor Ryan Fitzthum said at the May 8 meeting.

Three Tees is owned by restauranteur Brandon Testa, who is the owner of House of Pizza and son of its founder, Bob Testa. House of Pizza first opened in 1964 in downtown St. Cloud and currently has two locations in Sartell and west St. Cloud.

Brandon Testa plans to build a new restaurant at the course, though he declined to give many details about its concept. He has no experience in operating a golf course, but said buying it seemed like an opportunity, “not to replace, but add to Sartell’s current restaurant portfolio.” He said the unnamed restaurant would be unique to the area and appealing to people who golf or don’t. He said he would continue to operate House of Pizza separately in Sartell.

Testa, a prominent business owner in the town, is acquaintances with several members of the council. Councilmember Jill Smith said her motivations for supporting the sale stem from her desire to keep Pine Cone Ridge an amenity for the city.

“I do not want this burden to fall on taxpayers and see an opportunity for a private buyer to make a real impact from an economic development standpoint,” she said.

Sartell would place a deed on the property, heavily regulating the buyer for 30 years — which is the maximum allowed by state law. The deed significantly devalues the land, requiring that the 9-hole course is maintained to U.S. Golf Association standards and requires that the buyer add improvements to the clubhouse, parking lot and irrigation system by 2025.

That’s why Sartell began exploring the sale last year, according to the city’s engagement director, Nikki Sweeter. Though equipment at the course is functional and doesn’t require immediate work, the parking lot could be replaced and the 40-year-old sprinkler system could be upgraded to one that is automatic and less labor intensive. The clubhouse is also aging.

Sweeter said Sartell expects to have to spend money on different projects at the course “in the next three to five years” and city Finance Director Rob Voshell voiced the potential for needing a greater tax levy in the future. The city deducted several hundred thousand dollars from the appraisal price to compensate for the ballparked price of the expenditures. The golf course was appraised in the summer of 2022 for $775,000.

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In the May 8 meeting, City Councilmember Alex Lewandowski said the sale had his support.

“What it comes down to for me personally is that this golf course right now — and it’s going to continue to go up in the coming years — is a liability to the city and we have the opportunity for a party to take control who is going to fix the problems and make it better along one of the main drags in our city,” Lewandowski said.

Sartell bought the then-18-hole course in 2008 for $3.425 million using funds from bond proceeds, the city’s cash reserve, and the regional half-cent sales tax that was originally passed by voters in 2003 to be used on roads, parks and trails and community buildings with regional significance. Pine Ridge Golf Course was split up since then, the city transforming the back nine holes into Pinecone Central Park and Central Park Boulevard. Sartell would keep those if a sale were to be approved.

Since the purchase, the city has leased the operations of Pine Ridge to Boulder Ridge, which also manages the 9-hole Boulder Ridge Golf Course in St. Cloud. The proceeds from the lease have been dedicated to helping the Sartell Youth Hockey Association pay off the Scheels Athletic Complex since 2020 and prior to that were transferred to Pinecone Central Park Association. The cost of that agreement was estimated to be about $482,384 at the time, according to SC Times archives.

Pine Ridge has been profitable for several years and manager Pat Schreifels expects it to be again this summer, he said. He said membership is on par with previous years, despite the late spring.

Boulder Ridge holds the lease for another 10 years, and Sartell would have to buy its operator out, costing $60,000. Boulder Ridge would then cease operations in November and the sale would close in January 2024. Testa said he has had some preliminary conversations with Boulder Ridge about continuing operations under his ownership, but didn’t rule out other options.

City Administrator Anna Gruber said city staff brought the idea to sell Pine Ridge to the city in August 2022 in an effort to limit debt and build and develop a plan for capital improvement funds.

“It just kind of an option that staff thought that the council might be interested in, to just sell now and let the next phase of this golf course come to light sooner,” Sweeter said.

In City Council meetings last September 19 the council heard a presentation from Testa on a concept and vision for the course and instructed city staff to design a public sale process. On October 10 the council approved the process, requesting qualifications within a month. The council reviewed four letters of intent and three proposals, including one from Boulder Ridge, and selected the highest bid from Three Tees LLC on January 9. Since then, city staff have been finalizing a purchase agreement.

In the May 8 meeting, City Councilmember Jed Meyer argued that the property could be worth a much higher appraised value if developed as residential or commercial, saying that the city shouldn’t devalue its land while trying to sell it. Meyer, who has previously been president of the Sartell Baseball Association and vice president of the Pinecone Park Association and said his opposition to the sale has nothing to do with Testa or his restaurant proposal, “just not at this price.”

“What is the sense of urgency?” he asked, suggesting the city explore other options such as selling just enough land for a restaurant and continuing operations of the course.

“We are a city that should be running city business,” Councilmember Tim Elness said. “To be operating a golf course and to be wasting the resources we need to be using for other public amenities and our public works, it seems like a real struggle to keep that moving forward in a positive light. If we were to have some sort of major mechanical issue at the course, where would we get the funding for that right now?”

Smith expressed her displeasure with the lack of planning for the cost of maintenance and operations and said she felt the sale value is “appropriate.”

There has been some outcry from members of the community, including from former city leaders like mayors Sarah Jane Nicoll (2015-2018) and Joe Perske (2011-2014) who penned a letter to the city opposing the sale, along with former council members Steve Hennes and Pat Lynch. Lynch, who was on the board for one term from 2015-2018, is an administrator of a Facebook group with currently has over 300 members called “Sartell—Stop the Fire Sale.”

There has also been frustration about the sale process, specifically that decisions have been made in workshops rather than in meetings. Workshops are open to the public, but their agendas are less detailed than regular meetings and during regular meetings, members of the public aren’t allowed to speak on agenda items.

City officials have pushed back, saying people have had seven workshops or meetings since December when the sale wasn’t on the agenda and anyone could have spoken on any topic. The city has followed the regular process over several months and has issued multiple press releases.

Lewandowski and Smith voted to approve of the sale, with the three other voters dissenting. Elness said he was prepared to vote in favor, but after accusations that the process hasn’t been transparent, agreed to table to sale while city staff re-evaluate the value of the business and other aspects of the sale. It is expected to be voted on again in the May 22 meeting.

“No matter how this goes, we’ve got a lot of pride and passion in our community,” Meyer said. “Once the decision is made, my intention is to support whatever that decision is 100%. I think that’s important though this process, that we come back together as a community and support whatever that decions is and make it the best option that it can be.”

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Bryson DeChambeau’s Cobra Puma Golf contract ended in 2022

“Bryson is not currently on staff with CPG [Cobra Puma Golf] as his contract was up in 2022.”

Bryson DeChambeau, the winner of the 2020 U.S. Open, raised eyebrows among golf equipment fans on Thursday when he put a TaylorMade Stealth 2 Plus+ driver into play at the Asian Tour’s PIF Saudi International at Royal Greens Golf & Country Club in Saudi Arabia. DeChambeau, a member of 2018 and 2021 United States Ryder Cup teams, has been a staff player and brand ambassador with Cobra Puma Golf since turning pro at the PGA Tour’s 2016 RBC Heritage.

In preparing its story on DeChambeau using the TaylorMade driver, Golfweek reached out to representatives of Cobra Puma Golf for comment but did not get an answer. Then, late Thursday evening, a text message was returned from an executive at Cobra, stating, “Bryson is not currently on staff with CPG [Cobra Puma Golf] as his contract was up in 2022. We are in discussions about 2023 and the future.”

If DeChambeau’s contract with Cobra Puma Golf ended in 2022, then he is an equipment ‘free agent’ and is not obligated to use any brand’s clubs. Last July, after joining LIV Golf, Bridgestone and DeChambeau also parted ways.

Titleist confirmed to Golfweek that DeChambeau is using a Titleist Pro V1x Left Dash ball this week in Saudi Arabia.

Bryson DeChambeau
American golfer Bryson DeChambeau tees off during the PIF Saudi International in King Abdullah Economic City, north of Saudi Arabia’s Red Sea coastal city of Jeddah, on February 2, 2023. (Photo by Amer Hilabi / AFP) (Photo by Amer Hilabi/AFP via Getty Images)

The topic of Bryson DeChambeau’s golf equipment future has two important things to consider.

First, what value does Bryson DeChambeau now have to golf equipment makers? While he is exempt into golf’s major championships through 2025 thanks to his win at Winged Foot in 2020, he is suspended from PGA Tour events, which means he will also not be a part of the Ryder Cup or Presidents Cup going forward. Golf fans will only see DeChambeau play in LIV Series events that stream mid-week on The CW app and The CW channel itself on the weekends, so his visibility will be significantly down.

Bryson DeChambeau
Bryson DeChambeau’s 6-degree Cobra driver at the 2019 Arnold Palmer Invitational. (David Dusek/Golfweek)

DeChambeau also uses highly-specialized golf equipment that most golfers would not buy. His drivers typically have only five or six degrees of loft while most recreational golfers need at least nine or 10 degrees, and he has been openly critical of his custom-made gear on several occasions, most notably at the 2021 British Open.

“If I can hit it down the middle of the fairway, that’s great, but with the driver right now, the driver sucks,” he said after an opening-round 71 at Royal St. George’s Golf Club. “It’s not a good face for me, and we’re still trying to figure out how to make it good on the mis-hits. I’m living on the razor’s edge, like I’ve told people for a long time.”

That outburst drew pushback from Cobra and initiated internal discussions within Cobra Puma Golf about Bryson’s future with the brand.

Bryson DeChambeau
Bryson DeChambeau’s 55-degree Cobra wedge at the 2019 Arnold Palmer Invitational. (David Dusek/Golfweek)

The second consideration when discussing DeChambeau and equipment is, does he even want an endorsement deal with a company?

When DeChambeau confirmed that he had signed with LIV last July, he said that it was for four and a half years and the deal was worth more than $125 million. His career PGA Tour earnings are $26,519,235 and he has signed numerous endorsement deals with not only Cobra Puma Golf and Bridgestone. He lists LA Golf, Rolex, NetJets, LocaliQ, NetReturn and Zen WTR as partners on his website and has also had Microsoft, Club Champion and Veritex Bank on his golf bag over the years.

Would signing an equipment deal for a few million dollars a year motivate DeChambeau to sign with a brand?

The downside of remaining an equipment free agent for DeChambeau, aside from the loss of revenue, would be not getting the level of service that Cobra has provided for six years.

Cobra’s PGA Tour rep, Ben Schomin, told Golfweek in 2021 that the brand was continuously designing and making custom driver heads for Bryson. He also plays one-length irons, with each club being the approximate length of a 7-iron (37 1/2″). Schomin himself made significant modifications to Bryson’s clubs over the years.

Without being affiliated with a major brand, getting equipment that fits his swing and style will be challenging.

DeChambeau has viewed the golf world differently for years, but moving forward as an equipment free agent could make getting things in focus much more challenging.

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Ping signs three young pros to contracts: Cole Hammer, Logan McAllister and RJ Manke

The trio finished among the top five in the PGA Tour U standings to earn status on the Korn Ferry Tour.

Ping announced Tuesday it had signed three young professionals – Cole Hammer, Logan McAllister and RJ Manke – to multiyear equipment contracts. Each of the trio earned status for the rest of the Korn Ferry Tour season after finishing in the top five of this year’s PGA Tour University, which gives college players opportunities on various tours.

Hammer helped lead the Texas Longhorns to the 2022 NCAA Division I team championship, and he was medalist at the 2021 Big 12 Conference Championship. The Houston native has played on two winning Walker Cup teams and was awarded the 2019 Mark H. McCormack Medal as the world’s top amateur golfer. He finished on Golfweek’s Third Team All-Americans list for the 2021-22 season.

McAllister, a native of Oklahoma City, had four wins in his college career at Oklahoma. As a senior, he was named to the Ping All-America first team and All-Big 12 first team. He finished on Golfweek’s Second Team All-Americans list for the 2021-22 season.

Manke in 2021-22 was a fifth-year senior transfer from Pepperdine to the University of Washington in his home state, where he was the Pac-12 men’s player of the year while earning Ping All-America first-team honors. He won four times in college, twice at Washington and twice at Pepperdine. He finished on Golfweek’s First Team All-Americans list for the 2021-22 season.

“Our college program continues to identify and build relationships with some of the top young players in the game,” Ping President John K. Solheim said in a release announcing the signings. “To have three of the top five from the 2022 PGA Tour U class is a testament to that commitment. Cole, Logan and RJ all had exceptional records throughout their college careers and are ready to take the next step into the professional game. We’re excited to be aligned with these talented players and look forward to supporting them as they transition to the pro ranks.”

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Raymond Floyd to reimagine bunkerless Raptor Bay course in Florida as new Saltleaf Golf Preserve

Renamed Saltleaf Golf Preserve, the layout will feature a main 18-hole course and a family-friendly nine-hole short course.

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Raymond Floyd’s vision for the original Raptor Bay golf course in Estero, Florida, went against the grain versus many Sunshine State developments.

The retired four-time major champion wanted to embrace the Florida habitat and keep the course as traditional as possible.

“I’ve always been fond of trying to lay a golf course out as a part of the natural environment and let nature be its beautiful thing that it is,” Floyd said.

Now, 22 years later, the course will be reborn as Saltleaf Golf Preserve after London Bay’s purchase of the golf club in 2020. London Bay held a groundbreaking for the course on Tuesday with plans to open for play in 2023.

The course will be the first major construction project of London Bay’s Saltleaf village, a 500-acre coastal community on Estero Bay with plans for more than 800 residencies.

Bringing Floyd and golf course architect Harry Bowers back to reimagine their original course was a no-brainer, according to Mark Wilson, the founder of London Bay and developer for the project.

“This course was loved by so many people and gets an awful lot of use,” he said.

Saltleaf Golf Preserve will feature an 18-hole championship course as well as a nine-hole, family-friendly short course.

“This is the very first step of the development of Saltleaf,” Wilson said.

Floyd explained that he got his start designing golf courses as a teenager with his father.

“My philosophy has always been traditional,” he said. “I like to not change the land where it doesn’t look like it belongs, and so many golf courses, through the years, there’s so much earth moved, when you go to play it, it just doesn’t belong in the environment.”

That’s why the public-access Raptor Bay doesn’t have any formal bunkers, an element that will remain in the new project. The layout does feature plenty of sand in the form of exposed waste areas, but no traditional sandy pits.

“(Raptor Bay) has been really, really well received and your resort play loves it, it speeds up play, it’s great for your maintenance, so that was so successful,” Floyd said. “Now that we’re redoing and building another 18 holes, we’re going to take that same theme and carry it through.”

Floyd’s design philosophy had appeal for the developers.

“The way that he used all the natural beauty and so on was really important,” Wilson said.

Wilson, Floyd, Raptor Bay golf director Mark Wilhelmi and others spoke at the groundbreaking before taking the ceremonial photo, complete with shovels and hard hats.

“We’re all familiar with a kid on Christmas Eve who can’t wait for the next morning,” Wilhelmi said. “Well, I’m a balding, 52-year-old kid that is six-and-a-half months away from opening the coolest thing on Earth, and I can’t wait.”

Follow News-Press Sports Reporter Dustin Levy on Twitter: @DustinBLevy. For additional coverage of sports across Southwest Florida, follow @newspresssports and @ndnprepzone on Instagram.

PGA of America sells major-championship site Valhalla Golf Club to Louisville investors

Several Valhalla members form investment group to buy Valhalla, past site of majors and a Ryder Cup as well as the 2024 PGA.

Valhalla Golf Club has been sold by the PGA of America to a group of Louisville investors who want to “continue to bring major championships” to Kentucky, according to new co-owner Jimmy Kirchdorfer.

“Valhalla, for a 36-year-old club, has amazing history,” said Kirchdorfer, an executive with ISCO Industries. “It’s already hosted a Ryder Cup and three major championships. We just saw it as important that this is returned to local ownership. That way, we can control. We know people are going to operate in the best interest of the community.”

Kirchdorfer is a Valhalla board member who joined the club in 2004 and has previously worked with the PGA on events that have been held at the course. Three other well-known local executives joined him in the purchase: former Yum! Brands CEO David Novak, Musselman Hotels President Chester Musselman and Junior Bridgeman, a former University of Louisville basketball player who built an entrepreneurial empire following a 12-year run in the NBA.

The PGA, which bought the course from founder Dwight Gahm in 2000, confirmed the sale in a Wednesday press release, and Valhalla members were informed in an email from Keith Reese, the club’s general manager. The sale is effective immediately, according to Kirchdorfer, who did not disclose the cost of the course.

Paul Azinger
USA captain Paul Azinger is sprayed with champagne after defeating the Europeans on Day 3 of the 37th Ryder Cup at the Valhalla Golf Club in 2008. (Frank Victores-USA TODAY Sports)

“Valhalla Golf Club has proven itself to be a wonderful test of championship golf, one that is as fair as it is challenging for the top golfers in the world,” PGA of America President Jim Richerson wrote in the release. “We look forward to partnering with the new ownership group on a highly anticipated 2024 PGA Championship and working with the new owners to continue to have it as one of our championship sites.”

Valhalla, which stands on nearly 500 acres in eastern Jefferson County, is “an icon in the community,” Kirchdorfer said. It had been the only private club owned and operated by the PGA, and it was ranked by Golfweek’s Best as the No. 1 private course in the state. It ties for No. 74 on Golfweek’s Best 2022 ranking of Modern Courses in the U.S.

The course was designed by golf legend Jack Nicklaus ahead of its opening in 1986 and has hosted three PGA Championship tournaments, including a famed victory by Tiger Woods in 2000. It was home to the Ryder Cup in 2008, bringing stars of the sport from around the world to Louisville, and is set to host the PGA Championship again in 2024.

The 2024 event, which tournament officials say could pump $100 million into the local economy, will not be affected by the sale.

Kirchdorfer, a longtime golf advocate, said he got to work forming a group to bid on Valhalla after members were informed in November that the PGA had been approached by a potential buyer and would entertain other offers. All four buyers are longtime members of the club.

Tiger Woods 2000 PGA
Tiger Woods celebrates making a birdie putt on the 18th hole to force a playoff at the 2000 PGA Championship at the Valhalla Golf Club in Louisville, Kentucky. (Donald Miralle/Allsport)

Valhalla’s status brings value to the community, he said, which the ownership group took into consideration. And while some club members expressed concerns over potential redevelopment when it hit the market last year, Kirchdorfer said the 18-hole course isn’t going anywhere.

Instead, the ownership group will work to highlight “Kentucky hospitality,” he said, and “build upon the great tradition and culture that’s already there.” So, concerned club members and others in the Louisville golf community have got that going for them, which is nice.

“Valhalla’s the crown jewel of Kentucky golf, and we wanted it locally owned like it was with the Gahm family,” Kirchdorfer said. “The Gahm family had an amazing vision and took a big risk when they took a farm and hired Jack Nicklaus to build a golf course with the hopes of bringing major championship golf to this community – and they succeeded, which a lot of people don’t.

“We just wanted to make sure that the next owners had the same mission of doing what’s best for Valhalla and the community of Louisville.”

The new owners have plenty of work to do in the next two years ahead of the 2024 PGA Championship, set for May 16-19 that year. The group plans to invest in the property to ensure it’s a “reflection of our community,” Kirchdorfer said.

An impressive turn at that 2024 tournament can send a message to the PGA – which works to promote the game with more than 28,000 members – that Louisville is a capable host for the sport’s biggest moments, according to Kirchdorfer, who previously served as vice chair of a Louisville PGA Championship.

“When we show how much this community will support the ’24 championship, we’re confident they’ll continue to bring more championships,” he said.

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Golf equipment makers are silent so far on future of sponsorship deals with PGA Tour players who intend to play first LIV Golf event

It remains unclear if equipment makers will continue to support players headed to the new Saudi Arabia-backed tour.

In the hours following the announcement that Dustin Johnson and several other PGA Tour and international players intend to compete in the new LIV Golf Series’ first tournament June 9–11 near London, the equipment companies that supply those players with gear have remained mum about player relationships and sponsorship deals.

That leaves it unclear if equipment makers will continue to support players on the new Saudi Arabia-backed tour. The LIV tour released its initial player list Tuesday evening, and as of Wednesday morning many of those players are still featured on equipment websites such as taylormadegolf.com, callawaygolf.com and pinggolf.com, as examples.

When asked by Golfweek‘s David Dusek via email Tuesday night if former world No. 1 Johnson will continue to wear TaylorMade hats and use branded bags, a TaylorMade representative responded, “We have no comment to make at this time.” That response also included Sergio Garcia’s use of a TaylorMade bag. Other companies such as Ping and Adidas did not respond to initial emails seeking comment.

This initial non-reaction follows Callaway’s sponsorship “pause” with Phil Mickelson several days after his comments about his motivations to join the LIV circuit were published by author Alan Shipnuck in February. Those comments included calling the Saudi backers of the new series “scary motherf——” and explained he was interested in documented Saudi human rights offenses less than in gaining financial leverage on the PGA Tour, which he called obnoxiously greedy.

Mickelson wasn’t included on the initial player list for the opening LIV event, although it’s possible he still might play. Mickelson has not played the PGA Tour since those comments and has visited his parents’ home in California during the week of the recent PGA Championship, where he was defending champion.

None of the players on the field list have made such outlandish publicized comments, possibly making it easier for equipment makers to ride out any potential controversy as the PGA Tour and the LIV Golf Series engage in battle and players jump ship.

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