The King of Beers turned the cameras during its first teaser, giving a few lucky viewers a powerful (and unexpected) peek at the stars of its Super Bowl LIV spot: themselves. The ad, created by DAVID Miami and directed by Oscar-winning director Kathryn Bigelow, highlights ‘Typical Americans.’
What that meant, exactly, was anyone’s guess…until now.
The ad will air in the fourth quarter of Super Bowl LIV.
To have your opinion heard on this spot—and all Big Game commercials—register now to be a USA Today Ad Meter panelist.